How Content Quality Analysis Works With SEO
The Periodic Table of SEO Ranking Factors panel at the recent SMX Advanced show stimulated some fresh thinking for me on the role of content analysis and SEO. In particular, Marcus Tober of Searchmetrics shared some interesting data from one of their latest studies. What I’d like to discuss…
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Top 10 Tips For Local Search Success
Many local businesses today are overwhelmed by the variety of local marketing choices available. Unlike the old days when a small handful of advertising outlets would cover the majority of your audience, the sheer volume of marketing options has seemin…
7 Outstanding Content Marketing Tips for Small Businesses
Content marketing is now a required component of SEO. And it works by engaging new and existing audiences, and encouraging sharing. Here are seven helpful tactics for staying on course with the consistent creation of content.
Get Your Business To 100% In Google My Business
Last week, Google started rolling out the new Google My Business platform to much applause from the industry. Several experts have provided excellent coverage already (thanks, Danny Sullivan and Mike Blumenthal)… but that’s not what I’m here for today. Quick Aside: I originally planned on…
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Google Panda 4.0 Hit Sites Blocking CSS & JavaScript
Joost published a blog post showing how some of the sites he hit by Google Panda 4.0 and in one case, unblocking the CSS & JavaScript resulted in the site returning to its normal rankings.
Joost wrote…
Some Signs Of A Possible Google Update This Weekend
Many of the tracking tools show signs of a possible Google update on Saturday, June 21st, the first day of summer. But truth is, there is very little chatter in the discussion forums.
I’ve seen one thread at BlackHatWorld about maybe SAPE links getting…
Links Should Only Be a Surprise? Nonsense!
Bing’s Duane Forrester says “You want links to surprise you.” But these links are only possible if your site already has some visibility. Without link building, the pursuit of relevant and authoritative links, attracting visibility is difficult.
Invest in You! Attend an Internet Marketing Workshop @ SMX East
Advance your internet marketing skills. Attend one of six comprehensive workshops being held in conjunction with Search Marketing Expo – SMX East. These workshops provide: comprehensive instruction on a search marketing topic critical to business success; an intimate learning experience with…
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7 Ways Content Marketing is Like a Relay Race
Just as you wouldn’t typically up and run any type of race without some training, the same preparation is required to execute effective content marketing. Here are seven content marketing takeaways learned from running a relay race.
Are You Worried About Negative SEO? Here Is How To Take Action.
Not only have webmasters claimed negative SEO works, they are saying it is much easier to implement these days than in the past.
Now, if you are worried about negative SEO, which apparently many of you are. I want you to be able to do something about…
Google Adds Rounded Borders To AdSense Ads Arrows
Google this weekend pushed out a new design for the arrows, also known as nessie, in their AdSense ads.
The AdSense ads arrows now have rounded borders.
On Saturday, publishers at WebmasterWorld began to notice and they like them…
Want To Speak At SMX Milan? Here’s How
The agenda is live and we’ve opened up our “speaking pitch” form for SMX Milan, November 13-14, 2014 at the Meliá Milano Hotel. View the agenda here: SMX Milan 2014 Agenda And the speaking pitch instructions and form here: SMX Milan 2014 Agenda Speaking Pitch Form The speaking…
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SearchCap: German Publishers Against Google, iOS City Tours & Google Music Search In Apps
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Rather Than Opt-Out Of Google, German News Publishers Demand 11% Cut Of Revenue German news publishers are picking …
Google Kills Google+ Direct Connect Feature
The Google+ Direct Connect feature in which you could quickly find Google+ pages in the search results by using the “+” command has quietly slipped away. A Google spokesperson said it was no longer a focus for Google moving forward.
Rather Than Opt-Out Of Google, German News Publishers Demand 11% Cut Of Revenue
German news publishers are picking up where the Belgians left off, a now not-so-proud tradition of suing Google for being included in its listings rather than choosing to opt-out. This time, the publishers want an 11% cut of Google’s revenue related to them being listed. The news comes from…
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Bing Ads Bid Landscape Tool Comes to Ad Group Level
Bing Ads has announced that their Bid Landscape tool can now be used for both keyword and ad group for U.S. advertisers. The bid landscape tool, which was originally released in March, is similar to Google AdWords’ Bid Simulator Tool.
Google: Search For Music And Play Immediately In Apps
Google has faced an existential threat from apps in mobile. Its all-purpose functionality on the PC didn’t translate into mobile; and the company was in danger of losing its internet “gatekeeper” role as smartphones become primary internet devices. Google Now, voice search and…
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Google Adds One-Click Music App Integration
Starting this week, Android users can now search Google for a musician, band, or song, and tap a link to open the music right into a music application (Rdio, iHeart Radio, Spotify, Google Play, Tunein, or YouTube) on their smartphone.
Google Issues Best Practices For Shopping Campaigns Ahead Of This Summer’s Big Transition
With Shopping Campaigns becoming the default campaign type for running Product Listing Ads on Google by the end of August, the search giant has issued a best practices whitepaper to help marketers make the transition. The main points the paper dives in…
Google Updates Shopping Feed Requirements
Google yesterday announced new shopping feed requirements. Google’s new feed specifications include updates to mobile links, bundle attributes, availability specification changes, and changes to apparel identifiers. Here’s what’s changing.