AP’s New Robot Writers; What Will Google Think?
The Associated Press, AP, announced they will be using algorithms, machines, robots to write their corporate earnings stories for the business news report. Yes…
Google Expands Mobile App Indexing in Search Results
Google is now indexing more mobile app content in its search results for those who have apps installed on their mobile devices. The company will also support app indexing for all Android app creators.
Breaking Down Page Speed Events For SEO Gain
It’s important to get clear the value of changes in terms of SEO impact before allocating in-demand tech time to work on fixes. To throw up just one example: if your page returns in less than one second what impact will fixing render-blocking CSS have …
Back To Basics: 5 Fundamentals Of Link Building That Will Never Go Away
SEO is a totally different beast today than it was just a few years ago, and many would argue that link building is the aspect that’s suffered the biggest beating since then. Yes, the process of link building today is nothing like how we did it in years past — but the qualities that…
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The 10 Most Important Paid Search Developments So Far In 2014
It’s been a big year so far for product listing ads on both Google and Bing. Google started putting more ads in the Knowledge Graph. Bing followed Google’s lead on combining tablet and desktop traffic. And Google said it would begin stripping paid search queries from referrer strings….
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Keeping Your Head Above Water in the Google Lagoon
Keeping up with Google’s changes can be almost a full-time job. Here are some tips and tricks for keeping abreast of the latest changes in the search engine’s methods.
Google Webmaster Tools Beta International Targeting Reports
Google is currently beta testing a new international targeting report within Google Webmaster Tools. The new International Targeting report is designed to help webmasters who have international sites and use href lang markup understand common mistakes …
The Biggest Mistake PPC Advertisers Make
Even in this day and age, PPC advertisers often make the huge mistake of neglecting to focus on conversions. Here are some of the most common conversion errors made in the PPC advertising world today.
Why Everyone In The EU May Look Like They’ve Made A “Right To Be Forgotten” Request In Google
Google began removing listings in response to the EU’s new Right To Be Forgotten mandate last week. As promised, Google is also disclosing to searchers when such removals have happened. However, it is also confusingly reporting that removals may have happened even when they have not. Welcome…
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SearchCap: Google Redirecting Penalties, Robot.txt 20th & Google Wiretapping Case
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Supreme Court Rules Street View “Wiretapping” Class Action Can Proceed Against Google According to the Wall Street Journal, the U.S. Supreme Court…
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EU Commissioner Hints at YouTube Probe After Google Investigation
Europe’s competition commissioner said he could investigate Google’s YouTube if he saw any attempt by the company to abuse its dominant position in online video searching.
How Bing Chooses Your Webpage Titles
A new blog post from Bing explains how they choose the titles for webpages, and why they might replace the one you’ve selected with something entirely different.
Supreme Court Rules Street View “Wiretapping” Class Action Can Proceed Against Google
According to the Wall Street Journal, the U.S. Supreme Court will not review a U.S. Ninth Circuit Court of Appeals decision allowing a class-action lawsuit that argues Google violated the federal “Wiretap Act” when it intercepted private email and other personal data. The appellate court decision…
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Google May Show A Right To Be Forgotten Removal Notice Without Removal Requests
Last week, Google began removing right to be forgotten requests from the EU search results page. Yea…
Google HTTPS Everywhere: Why, How & SEO Implications
Google has published a video of the HTTPS Everywhere presentation on YouTube. The presentation was give by Pierre Far from the Google Webmaster team and Ilya Grigorik from the Google Developer team.
The presentation was awesome because it was convers…
Let Google Know About Your Negative SEO
A thread at Google Webmaster Help asks a question that goes unanswered for the most part, “Negative SEO. How can we let the Webmaster Team know?”
How do you let Google know when you think you’ve been hit by negative SEO…
Google On Can You Redirect A Penalty To Another Site
Can you redirect a penalty to a new or different domain name? Let’s say site A has a bad link penalty, either manual action or algorithmic issue. And you or a competitor decide to use a 301 redirect from site A to a site without a penalty (i.e. site B)…
Innovative Marketers, Transformative Technologies: Attend MarTech in Boston, Register Now & Save
In less than two months, the community of innovators pioneering marketing technology adoption and operations will gather at MarTech: The Marketing Tech Conference in Boston, August 19-20. The MarTech agenda is focused on the rising tide of marketing te…
Google: Redirecting A Penalized Site To Penalty Free Site Likely Won’t Negatively Impact The Site
On Friday, Google’s John Mueller answered a question I proposed in a Webmaster/Search Helpdesk Hangout about the issues around a penalized site being redirected to an unpenalized site. The question was, what if a competitor takes a site that has a severe penalty and 301 redirects it to my…
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Mobile Calls Are The New Conversions: 7 Tips For SEMs
Are you seeing depressing plateaus, or even declines, in your year-over-year conversion numbers? The fact is that a huge portion of search activity is moving to mobile. Soon, mobile activity will account for over 50% of searches. The problem is that the mobile conversions don’t follow the…
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