Jason Calacanis: Google’s Matt Cutts Killed Mahalo & Wants Revenge
Jason Calacanis, a well known angel investor, who helped launch many brands, products and software ideas – is still incredibly mad at Google and directly, Matt Cutts over the Panda algorithm and how it destroyed his other start up…
Google Slaps Two More Link Networks In Poland
Google has slapped two more link networks in Poland late last night.
Google posted details about how reconsideration requests work on the Google Poland blog. And Google’s Karolina Kruszynska confirmed with me this morning that Google went after two…
July 2014 Google Webmaster Report
I thought the June report was massive, well, the past month at Google was even more active. We had the Spam algorithm revised to version 3…
Michael Boland and McKay Allen on Tuesay Webcast: “11 Elements of a Converted Call”
On Tuesday July 8, at 1 PM EDT, our sister site, Digital Marketing Depot will host a webcast, “11 Elements of a Converted Call.” Michael Boland of BIA Kelsey and McKay Allen from LogMyCalls will discuss why some calls convert and others don’t. Topics include the impact call length…
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What Local Business Leaders Must Know About Search Engines And SEO
When I write about SEO and business success, I often realize that I’ve touched upon a point that merits a column of it’s own. This is one such column. It will focus on the fact that online and offline marketing have grown inextricably codependent — especially for local businesses….
Please visit Search Engine Land for the full article.
Evaluate Your Surrounding Community to Spark Fresh Ideas
Taking the time to do a surface-level evaluation of your surrounding social community can help you gain perspective on what is happening in your brand’s ecosystem and come up with new ideas for your social strategies.
VIDEO + SLIDESHOW: The Coming Paradigm Shift in Mobile Marketing
Thanks to the proliferation of mobile devices, the necessary ingredients for a complete paradigm shift are in place: decreasing cost of wireless communication and wireless sensors, combined with the increased ease of access to cheap data storage and da…
Google AdWords Begins Enforcing Porn Ads Rules
CNBC reports that Google is now banning porn businesses from utilizing their ad network. The truth is, the policy of not allowing adult ads in the Google ad network was announced in March. You can read about it on Google’s help pages over here: The AdWords policies on adult sexual services,…
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The New Data Currency In A Digital World
The list of options on the performance marketing menu has been growing steadily. Whereas search had historically been the primary channel for direct marketers to drive leads and revenue, the array of opportunities has been increasing within the social …
Google Hits Poland Again With Link Network Penalties
Four months after Google’s first link network penalty in Poland, Google has targeted an additional two Polish link networks this morning. Google’s Karolina Kruszynska, a spam fighter, posted on Twitter that the most recent wide spread manual action targeted two link networks in Poland:…
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6 Ways to Make Your Search Results Shine
There are always new ways to improve your business’ search results using Google Knowledge Graph, if you take time to understand search query intent and implement structured markup across your website.
Many Organic Results Influenced by Locality
Does locality have an effect on SERP ranking? Not always, but when it does we should be mindful of the best choices to make to achieve the best ranking possible.
SearchCap: Google Webmaster Tools Removal Notices, Panda Slaps Yahoo & Changed Links Less Trusted
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Panda Strikes Again: Yahoo Voices & The Yahoo Contributor Network Closing Down Yahoo has announced another round of product cuts and changes, all part of…
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Panda Strikes Again: Yahoo Voices & The Yahoo Contributor Network Closing Down
Yahoo has announced another round of product cuts and changes, all part of what it calls a continued effort on “furthering our focus.” The most notable cut announced today is the upcoming closure of both Yahoo Voices (voices.yahoo.com) and the Yahoo Contributor Network…
Please visit Search Engine Land for the full article.
Former Googler: Links That Change Are Trusted Less By Google’s Algorithms
A former member of the Google search quality and web spam team, Pedro Dias, said publicly on Twitter yesterday that “Google is less likely to trust a link once it has changed from the first time it was seen.” So if you changed the anchor text or URL path of the link, the value and…
Please visit Search Engine Land for the full article.
VIDEO + SLIDESHOW: Managing Search, Managing Change
About the only constant in the life of a search marketer is change. Changing algorithms, changing products and features, new online marketing channels… but there are other important changes that are vital to manage, such as developing new sites and acquisitions, handling corporate…
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gShift Gives Marketers Additional Ways to Track Content Performance
SEO software provider gShift revealed a new tool to track content by individual Web pages or groups of pages in its latest release, the content performance module. The content performance tool allows marketers to control which pages to glean key metrics o
Google Search for Android: “OK, Google” and Audio History
Google Search 3.5.14 has added a number of enhancements. Among them are the voice search feature “OK,Google” and Audio History.
Survey: Mobile Dominates Vacation Search Queries
Local SEO provider Placeable, which competes with a range of companies in the increasingly crowded national-local segment, has released new travel-related survey data (n=1,000). The study’s findings, at least as presented, don’t tell an entirely coherent story about user behavior…
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Report: Apple Accelerating Crowdsourced Maps Improvements
According to a couple of reports (Reddit and MacRumors) Apple has stepped up the pace of map-data corrections and improvements. The MacRumors report, from a couple of weeks ago, says that changes are being implemented weekly. The Reddit thread says they’re happening nightly — at 3 am…
Please visit Search Engine Land for the full article.