SEO Website Audits: Everything You Need to Know Part II
An in-depth look at everything you need to know about an SEO website audit, from the differences between tools-based audits and human audits to how much you can expect to pay for the service.
VIDEO + SLIDESHOW: The Future of Local Search – The Human Algorithm
Say goodbye to local search as we know it. We have entered into a period of the human algorithm. The future of local search can be summed up in two words — collaboration and trust. Are you prepared? Listen to Justin Sanger, a long–time innovator and leader in local search, share his…
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SEO Should Not Be Held To An ROI Target — Here’s Why
Anyone who invests dollars into a marketing channel is expecting to see a return on investment (ROI) from that marketing channel. Those who invest in SEO are probably expecting the same. But I challenge this thought and dare to say SEO should not be re…
Vinod Khosla Interviews Google’s Co-Founders, Larry Page & Sergey Brin
I don’t think anyone would argue that Larry Page and Sergey Brin, the co-founders of Google, were not incredibly smart – not even the people who read here and hate Google. They are widely smart people, the co-founders…
Google: Severe Enough Penalty, Delete All Of These Old Sites
Google has suggested that sometimes it makes sense to start fresh and start a new web site if you dug yourself into such a severe penalty.
Google’s John Mueller hinted to it again this weekend in a Google Webmaster Help thread…
Google Penalties: Stop Following Me Already!
We know that Google penalties may follow you when you 301 or create a new site when your old site was burned to the ground. We also know that Google tried to prevent this from a negative SEO standpoint. Google also recommends you start fresh in some …
No Delete Button In Google Webmaster Tools Manual Actions Viewer
Google launched the awesome manual actions viewer just about 11 months ago and it is really an awesome step in visibility around penalties (yes we are waiting for an automated actions viewer)…
Google Update: June 28th & July 5th?
I may have missed a small Google update, unconfirmed update, that happened on June 27th/28th and there may have been an update this weekend on July 5th…
Implementing the SEO Quality Gate
It’s important to have an internal process in place to ensure content is optimized before it goes out into the world. To do this, we can utilize the SEO Quality Gate.
One Month to MarTech, 5 Days to Save $150 – Register Today!
Summer goes by quickly. The 4th has passed and MarTech: The Marketing Tech Conference happens next month in Boston. Been waiting to buy your ticket? Now is the time. You save $150 by purchasing before this Friday, July 11. Register now. Join us August …
Search In Pics: Google July 4th Cupcakes, Jerry Seinfeld With Google Glass & Class Google Watch
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Google Zurich July 4th Cupcakes: Source: Google+ Jerry Seinfeld With Google…
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Video Recap of Weekly Search Buzz :: July 4, 2014
Happy July 4th to all you Americans, I posted the special logos and themes from Google, Bing…
The 4 Truths About Link Building
The world of link building hasn’t just evolved over the last couple of years — it has been completely turned upside down. In essence, what in many ways was once a relatively easy business has become a formidable venture to maintain. Just a few years ago, finding sources to build links…
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Independence Day USA: Google’s Logo, Bing’s Home Page & Yahoo Got Nothing
Today is Independence Day in the United States Of America, the 238th birthday of USA. To celebrate, Google, Bing, Ask.com, Dogpile and others have special logos or themes on their home page. But surprisingly…
Google Spews 500 Server Errors This Morning
This morning, tons of people on social networks like Twitter, in the Google Web Search Help forum (only link to one example of many), reported Google was not loading and instead was returning a server error, 500 code…
Google Killer Robots.txt File Blocks Terminators From Co-Founders
Google posted a new robots.txt file at google.com/killer-robots.txt that is designed to help secure the Google co-founders…
Matt Cutts, Google’s Lead Spam Fighter, Takes Extended Time Off
Google’s head of search spam, Matt Cutts, announced on his blog that he is taking “a leave” through October of this year. In short, he is going completely off the grid and not dealing with anything Google related, i.e. his work…
Bing Brings The Fireworks To Its July 4th Homepage
To celebrate the July 4th holiday today, Bing’s homepage features an image by Steve Kelly of a fireworks display over the Hudson River. The hidden links within the page offers shortcuts to a selection of American-themed searches, including: “Fourth of July” “Hoboken, New…
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Independence Day USA Google Logo Delivers An Animated Short Set To “Stars & Stripes Forever”
Today’s Google logo marks the July 4th holiday with an animated short of a marching band performing John Philip Sousa’s patriotic “Stars and Stripes Forever.” The logo was designed by Google Doodler Betsy Bauer, with art direction mimicking the classic 1950s cartoons created…
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The EU’s Right To Be Forgotten Is A Mess & How Google’s Making It Worse
“The road to hell is paved with good intentions,” the saying goes. There are plenty of good intentions with the EU’s Right To Be Forgotten mandate, as well as Google’s attempt to meet new obligations under it. Things are still going to hell regardless. Thanks to the new…
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