Google Site Command Showing Review Snippets Only?
Irving Weiss, the SEO lead at Vitals.com, shared a thread with me on Moz that in some cases, Google is only showing the reviews rich snippets when the query is a site command.
Here is an example…
Google Updates Quality Rating Guidelines – EAT
Jennifer Slegg reports that Google has completely revamped the Google Quality Rating Guidelines, which is used for Google contractors to manually review search results and send that feedback to Google’s team to improve the overall algorithm…
Influential Twitter Accounts Indexed More in Google [Research]
Stone Temple Consulting released findings of research today that showed indexation of Twitter pages was low in Google search results overall, but that influential Twitter accounts with specific types of tweets were indexed more.
Leaked Documents Show How Yelp Thinks It’s Not Getting Screwed By Google
Yelp may once again feel Google is robbing it of its fair share of search traffic, with a study that’s been leaked to TechCrunch to prove it. A close read of that study actually shows that it proves the opposite — or at least, that it’s certainly not as damning as it sounds….
Please visit Search Engine Land for the full article.
SearchCap: Bing Ads Layout, Yelp Joins EU Google Antitrust & Twitter/Google Study
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s EU Censorship Removes Links For More Than Just Names On Their Own It turns out that those in the European Union asking Google to “forget” links they…
Please visit Search Engine Land for the full article.
Google’s EU Censorship Removes Links For More Than Just Names On Their Own
It turns out that those in the European Union asking Google to “forget” links they don’t like that appearing for searches on their names are also getting links removed for any search that involves their names and additional words, rather than just their names alone. Until now, it…
Please visit Search Engine Land for the full article.
Looks Like Google Hates “Jersey Boys” Just As Much As The Film “America”
Filmmakers behind “America: Imagine the World Without Her” have accused Google of keeping their movie’s showtimes and locations from appearing in search results. As it turns out, “America” isn’t the only film not getting fair play from the search engine. Based on…
Please visit Search Engine Land for the full article.
Yelp Joins Effort To Undo Current Google-EU Antitrust Settlement
Yelp has been an increasingly vocal critic of Google for several years. Now it has joined a group of companies opposing the European Commission’s current antitrust settlement proposal with Google. Originally Google and Yelp were partners. Google unsuccessfully tried to buy Yelp for a rumored…
Please visit Search Engine Land for the full article.
Survey Says Yelp The Most Influential Local Review Site
Yelp says it’s the most frequently used, most trusted and highest quality local reviews site, according to new Nielsen survey data. Some of those data were released on the company’s official blog two days ago. Beyond Yelp, the universe of competitors included in the survey were the…
Please visit Search Engine Land for the full article.
Bing Ads Lays Out Plans For Coming Year: More Scale, New Ad Formats, Eventually Automation
“As great as this past year was, I’m more excited about FY15 than I’ve ever been,” said Microsoft’s David Pann, General Manager for the Search Network, by phone this week about Bing Ads as the company starts its next fiscal year. “All the fundamentals are…
Please visit Search Engine Land for the full article.
Study: Why, When & How Often Google Indexes Individual Tweets
Figuring out when and why Google indexes a specific Tweet has long been a conundrum and point of angst for many SEOs. Of course Google does index Tweets, but the methodology has seemed like a total crapshoot — until now. The good folks over at Stone Temple Consulting have attempted to crack…
Please visit Search Engine Land for the full article.
Publisher Guide for Adding Custom Variables in Google Tag Manager
This detailed step-by-step guide will teach you how to install publisher-centered Google Analytics custom variables using Google Tag Manager. Here’s how to install the Category, Content Type, Publication Date, and Author customer variables.
How To Improve Shopping Ad Performance & Quality Score In AdWords
By late August, Product Listing campaigns for AdWords will be retired in favor of Shopping campaigns, so if you haven’t started migrating, don’t delay much longer. You can run both campaign types simultaneously, so start tweaking Shopping campaigns now so that they’ll be performing great by the…
Please visit Search Engine Land for the full article.
Google Maps Adds Distance Measuring Feature
Google has quietly announced on Google+ that they have added the distance measuring feature to the new version of Google Maps. The feature allows you to draw points on Google Maps to see how far in distance (feet/miles/etc) it is from one point to the …
Google Maps Measure Distance Drawing Tool
Google brought back a fun feature in Google Maps that was not yet available in the new version of Google Maps – the ability to draw lines on Google Maps and figure out the distance of that drawing on the map.
Here is how it works:
Open the new Google…
No Google! I Said I Want This!
Google highlighted a Google voice search feature on Google+ the other day, which demonstrates how you can correct mistakes when Google doesn’t understand what you are saying.
In the demonstration…
Traffic Surge After Google Penalties Lifted Screen Shot
We know that in many cases, after a penalty is lifted by Google, your traffic may not improve all that much. Sometimes it might even lead to less traffic than before. But sometimes…
SEO: Harder To Know If Human Error Caused Ranking Issues Vs Algorithms
When it comes to ranking issues in Google, there are two main reasons why your rankings can drop. The first is you made a technical mistake on your own site…
How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time
If you push to learn and test new ideas, you will diversify your campaigns, which will help your overall performance. But through this process you will grow as a campaign manager as you expand your knowledge and experience. Here’s how to get started.
Mobile Site Configuration 101: How to Choose
If you aren’t doing mobile, your site will be left behind in the search results. Here’s how to decide which type of configuration to use for your mobile site (responsive, dynamic, or redirection to mobile URLs) and avoid common obstacles.