Paid Search Spend Rose 21 Percent YoY In Q2, With Mobile Up 98 Percent [Covario]
Global paid search investment continued its rise through the first half of 2014, according to Covario’s latest quarterly analysis of search spend. Overall spend among the firm’s clients rose 21 percent in the second quarter year-over-year, and 2 percent over the first quarter of 2014….
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DoubleClick Search Solution Center Offers Wealth of Resources for Digital Search Marketers
We are pleased to announce a new resource for digital marketers and search marketers on Search Engine Land, the DoubleClick Search Solution Center. This new center contains a number of customer success stories told through videos, several white papers …
Should You Be Bidding On Your Brand Terms For Your Search Ads?
While many advertisers have bought into the idea of bidding on search terms that include their brand name, there are still plenty of smart people that question the incrementality of such a practice. We’ve questioned it ourselves, most recently in a 2012 study. That study looked at incremental…
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How to Detect and Deal With Toxic Content (That Could Poison Your Entire Site)
It’s critical to habitually audit your domains for low-value content that could negatively impact organic search visibility. Here are some efficient ways to automate and scale your efforts by leveraging the following tools, tips, and tactics.
Using Adobe Flash For Your Web Site? Google Mobile Results Will Issue Searchers A Warning.
Flash, Adobe’s multimedia based web site technology, is not a friend of mobile devices or search spiders and now Google has decided to step up their campaign against such sites using the technology. Google announced that starting today, they will be issuing warnings to searchers when their…
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Bing & Cortana To Get Academic Search Integration At A Whole New Level
Microsoft shared details about their future plans for deeply integrating academic data/search into the Bing search engine. Starting this Fall, Microsoft said they “will be able to point the way to a wealth of information from the academic community.” Microsoft explained that currently…
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Changing Existing Links: Perfectly Normal — Except When It Isn’t
You may have recently read Links That Change Are Trusted Less By Google’s Algorithms, which was sparked by a recent tweet from a former Google employee regarding changing links: Did you know Google is less likely to trust a link once it has changed from the 1st time it was seen? — Pedro Dias…
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Google Search For iPhone Still Shows Emoji Characters
Over two years ago, I reported how emoji characters worked in the Google mobile search results and that I suspected that Google would disable them shortly after.
Well, they may have for some…
Google Wants You To Link Your Google My Business & AdWords Accounts
Google announced they want you to link your new Google My Business account, formerly Google Places, with your Google AdWords account.
This is the new and “upgraded location extensions” that should offer you a “a better way to display your business loc…
Bing Still Working On Right To Be Forgotten Removal Process
As you know, the EU has mandated the search engines to remove content that might be harmful to people on a case by case basis. Google launched a form for this removal and began removing this content. They even started an advisory council to help them w…
Tweet Analytics: Wow Twitter Analytics
I am pretty active on Twitter, so being able to see my statistics/analytics with stuff I share on Twitter can be interesting.
Twitter announced the availability of Organic Tweet Analytics. You can access it at analytics.twitter.com…
Google Notice: This Site Uses Flash, May Not Work On Your Device
Google announced that if you conduct a Google search on your iOS or Android device and a site that comes up is built in Flash technology…
The Virtuous Content Cycle: How to Strategize, Structure & Systemize Content
If you find yourself creating endless content in a rut with increasingly mediocre quality and dwindling traffic, STOP right now and re-assess. Follow this framework to convert your vicious content cycle into a virtuous one.
Promoting modern websites for modern devices in Google search results
Webmaster level: all A common annoyance for web users is when websites require browser technologies that are not supported by their device. When users access such pages, they may see nothing but a blank space or miss out a large portion of the page’s c…
SearchCap: Google Quality Raters, International Targeting & AdWords + Google My Business
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Now Link Google My Business And AdWords, Get Account-Level Location Extensions Google is introducing the ability to…
Google Webmaster Tools Adds International Targeting Report to Show hreflang Errors
Google Webmaster Tools has added a new reporting feature to help marketers troubleshoot rel-alternate-hreflang annotations (an attribute that communicates with Google if there are requirements for alternate languages on a web page).
Now Link Google My Business And AdWords, Get Account-Level Location Extensions
Google is introducing the ability to set up location extensions at the account level by linking your Google My Business account to your AdWords account. No longer will location extensions need to be set up separately for each campaign. Formerly called …
Google Posts 63 World Cup Logos Since Start Of Tournament – Here Are 10 Worth A Second Look
The Google Doodle team outdid itself during this year’s World Cup, posting a total of 63 World Cup inspired Google logos from the start of the tournament until yesterday’s final game. To kick-off the FIFA 2014 World Cup, Google posted the above image of Rio De Janerio on its global…
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Google’s Quality Rating Guide Leaked Again; Here Is Version Five
Google’s Quality Rating Guidelines document has been leaked once again! Version 5.0 was leaked a few days ago, where Google has reportedly completely revamped the guidelines. Jennifer Slegg has documented most of the new guidelines on her blog. You can also read the full new 160 page…
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Google Making Maps App More Competitive With Yelp
Google Maps has updated its app for iPhone and iPad. The new version adds features and content and even makes the app more visually appealing. The new version includes the following improvements: Search results appear with descriptions on the map Easy …