Three SEO Personas – Are You One Of Them?
Organic search used to just be for the technophiles, the Excel-lovers, the self-proclaimed geeks, etc. Now, SEO is all grown up and has welcomed all types of people, each of whom have a hand in the channel’s success. Let’s go over three primary personas involved in organic search today,…
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Google Webmaster Tools Updates Robots.txt Testing Tool
Google announced they have updated their robots.txt testing tool in Webmaster Tools. The update brings you a few more features including: (1) Highlights which line in your robots.txt file is blocking a specific page. (2) Make test changes to the robots…
Moz Link Building Study: SEOs Spending Less On Link Building?
Moz has published their second annual link building results for 2014, surveying over 300 SEOs on questions around link building. The big question is how are SEOs and agencies changing their link building efforts and spend over this and next year. You’d think with all the penalties, both…
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You’ve Been Hit by Penguin! Should You Start Over or Try to Recover?
If you’ve been affected by Google’s Penguin algorithm, the results can sometimes be devastating. Can your site ever recover, or does it make more sense to just scrap the site and start with a new one? This post will help you decide.
Google’s Black Top Navigation Bar Making A Return?
Google is constantly testing things from new algorithms that we cannot directly see, to the user interface that we do directly see. In a recent Google test, Google is showing the old top navigation bar, in black…
Google Disables Discussion Search
Yesterday, Google has completely removed the ability to use their discussion search filter.
Earlier this year…
Google: Manual Actions Updated Twice Daily But Emails Sent Once Daily
In a Google hangout yesterday with Google’s John Mueller, John explained that Google updates their data for manual actions within Google Webmaster Tools twice a day on average and then only sends out emails once a day on average with notices.
Google+ Drops Name Restrictions
Google announced last night on Google+ that they have removed their naming restrictions, preventing you from using nicknames and pseudonyms.
So if you wanted to use the name “rustybrick” because you didn’t want to use your real name, for privacy reas…
Google Finally Adds Bitcoin Conversion Search
Following in the footsteps of both Yandex and Bing, Google has finally added Bitcoin currency conversion to their knowledge graph/one box results. If you search for a conversion for Bitcoin, you will get the answer: TechCrunch reports Google has partne…
Right To Be Forgotten: Do Users Even Care?
In the last few weeks, two monumental events related to Internet privacy caused the biggest uproar in discussions about personal privacy since Edward Snowden’s revelations about the NSA. In May, the European Court of Justice ruled that Google must respect the “right to be…
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Guide to Google Analytics Demographics Reports: Age, Gender & Interests
We now have some very powerful data at our fingertips to help us understand our website audience much better. Here’s how you can use the Google Analytics Demographics reports to make some great data-driven improvements to your website.
Improve Your AdWords Performance With These 3 Google Analytics Reports
You can apply the Location, Devices, and Landing Pages reports in Google Analytics to your AdWords accounts to improve the performance of your campaigns. Here’s where to find these three reports and how to maximize their value.
Google Search Adds Knowledge Graph Box With Translate Box Instantly
Spotted via @WilliamHarvey, Google has added a new knowledge graph/OneBox feature where if you begin to type “Translate” into the Google search box, through Google Instant.
As you begin typing…
Germany to Treat Google Like a Public Utility?
German officials are planning to clip the wings of tech giants such as Google through heavier regulation. The country’s Federal Cartel Office would be given powers to curtail Google’s influence, were it decided that it had got too big for its boots.
Bing Ads Puts Estimated Keyword Bid Suggestions In Columns, Adds Keyword Delivery Status Alerts
Bing Ads launched a couple of relatively small but helpful features today. Both bring keyword status and bid insights into closer parity with Google AdWords. To get a better understanding of where keyword bids stand in relation to the competition, Bing…
SearchCap: Google Flash Mobile Warnings, Bing Webmaster Communication & Cortana Gets Academic
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Admits They Need To Do Better With Webmaster Communication In a blog post today on the Bing Webmaster Blog, Bing’s Igor Rondel, Principal Development…
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Bing Admits They Need To Do Better With Webmaster Communication
In a blog post today on the Bing Webmaster Blog, Bing’s Igor Rondel, Principal Development Manager of the Index Quality team, said you can expect Bing to do more proactive communication on the Bing Webmaster Blog in the future. Igor said Bing needs “to do a better job of proactively…
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RKG Q2 Report: US Search Ad Spend Up 23 Percent YoY, Both Google And Bing Ad Spend Rise
After slowing down after the holiday season, US paid search performance metrics are up both year-over-year and quarter-over-quarter in Q2 2014 according to RKG’s quarterly report. Ad spend rose 23 percent year-over-year among RKG’s retail-heavy client base. Both Google and Bing saw…
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Google Adds Zip Code Matches In Knowledge Graph Carousel
Google has added zip code matches and lookups to the knowledge graph section of the search results. If you search for [new york, ny zip codes] in Google, you will be presented with all of the zip codes in that location. This loads a carousel that lets …
You Can Now Link Your Google My Business & AdWords Accounts
Google has announced an update to location extensions that will let advertisers link their Google My Business and AdWords accounts to ensure consumers will receive the correct local information they need when they’re ripe to purchase.