Reach & Frequency: The Forgotten Dimension Of GDN On AdWords
The Reach and Frequency report lives under the Dimensions tab in AdWords; yet this information often gets overlooked in favour of analysis on areas such as geographic location or time of day. What Can You See From This Report? Very simply, this report shows the following: Reach: The number of…
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Bing Ads Puts Insertion Order Management Online
Agencies or advertisers that have invoice billing enabled and use Bing Ads Insertion Orders can now create and approve IOs online rather than having to rely on email or fax. This has been a top request among agencies, in particular. Insertion orders ca…
It’s Not Just Links: Why Nothing Is Safe In Online Marketing
Links have been under fire for years. And while I’m someone who provides link development services, I’ve never thought that links are all you need. In fact, if all of my clients would let me become more involved in other aspects of their marketing, I’d be absolutely gleeful….
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Managing Your Robots.txt File Effectively
Robots.txt, when used correctly, can help you aid search engines with site crawling. But simple mistakes may stop search engines from crawling your site. Here’s how to use robots.txt, and some tools you can use to check for mistakes.
Google Maps For Android Enhances Explore Nearby Feature & Adds Elevation To Biking Directions
Google is pushing out an update for their Android Google Maps app and with that, Google announced three new changes: (1) View search results on the map or in a list and easily switch between them (2) Search for places you’ve reviewed or saved using the “Your places” filter (3) Bike directions now…
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Google 3D Molecules Knowledge Graph
Spotted by Enrico Altavilla, it seems Google added a 3D button to the knowledge graph results for molecules answers. Search for [sugar formula] and you’ll see one of many examples:
Google Maps Android Adds Elevations In Bike Directions
Google quietly announced on Google+ that the new Android version of the Google Maps app added elevation to biking directions…
A French Court Fined A Blogger For His Negative Review Ranking Too Well In Google
This is news from last week, but it still makes me shiver. Via the BBC French blogger fined over review’s Google search placing…
Don’t Toy With Google In Google Webmaster Support
We’ve covered this before, don’t lie to Google in their Google forums. But it happens all the time…
Google Tops Satisfaction Index, Yahoo Sees “Lowest Score Yet”
Once again Google has come out on top of the annual American Customer Satisfaction Index (ACSI). The survey measures consumer satisfaction across a broad range of business and product categories including “e-business,” which covers ‘internet portals and search engines.” With the…
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4 Amazing Things You Simply Must Know About Sensational Headlines
If readers are developing headline fatigue, but content creators continue to be chartered with driving traffic, where does that leave marketers when it comes to how to approach headlines? Here are some key takeaways from a study of headlines.
Google Love Grows, Bing Satisfaction Drops Among U.S. Customers [Survey]
Love it or hate it, Google is loved by customers. Bing? No so much? And Yahoo, the love is pretty much gone. That’s according to 70,000 users who were surveyed as part of the 2014 American Customer Satisfaction Index (ACSI)E-Business Report.
SearchCap: Google CPC Declines, Microsoft Cortana & Bing In Chrome
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Microsoft Bing Now Added To Google Chrome New Tab Page Microsoft’s search engine, Bing, is now an option within Google’s Chrome new tab page screens….
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Microsoft Bing Now Added To Google Chrome New Tab Page
Microsoft’s search engine, Bing, is now an option within Google’s Chrome new tab page screens. Prior, if you changed your default search provider in Chrome, the new tab page would still show Google has the search option. It would change the search provider in the URL/omnibox area but it…
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Blogger Fined for Top-Ranked Restaurant Review
French blogger Caroline Doudet was forced to amend her post title and pay damages after a negative restaurant review that was appearing too prominently in Google search was found to be “unfairly hurting” the business.
Marin Adds Google Shopping Campaign Management
Announcements coming from Marin in the past week showcase support for Google Shopping campaigns in its advertising platform, and product inventory feed management through an integration of Productsup.
New Search Engine Indexeus Exposes Hackers, Data Breaches
A new search engine called Indexeus sought to expose hackers and their exploits unless they “donated” $1 for every record that they wanted to conceal from public view. In response to the claim that this is extortion, Portuguese founder Jason Relinquo says the aim of Indexeus…
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SMX East Super Early Bird Rates Expire Friday – Register Now & Save $300
Struggling to keep up with algorithm updates named after exotic animals? Could automating paid search campaigns be your get out of Excel-hell-free card? Attend Search Marketing Expo – SMX East, Sept. 30 – Oct.2 in NYC, and learn the latest SEO, paid search advertising and conversion-driving…
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A Review Handout Alternative: Try P&P To Get More Local Reviews
Everyone knows how important reviews are — they factor in to the local algorithm and they play a huge part in click-throughs and building trust. Good reviews can make you, and bad reviews can break you… so businesses do everything they can to get positive reviews. Since Google doesn’t…
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Assessing Hummingbird’s Impact On Search — 10 Months Later
On September 26, 2013, Google let slip that it had updated its overall search platform, which they referred to as “Hummingbird.” In this post, I am going to take a look back at the past year to see what impact Hummingbird may have had. One of my goals with this post is to help dispel…
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