Top Luxury Brands Spent $22 Million On Google Text Ads In The U.S. Last Year [Study]
Paid search research firm, AdGooroo, has analyzed the paid search activity by luxury brands and retailers in the U.S. across five categories: apparel, beauty & cosmetics, shoes, handbags and watches. According to the study, five of the top personal luxury companies spent nearly $22 million on…
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Bing Now Works Within Google’s Chrome New Tab Page
Bing announced that in the most recent Google Chrome browser update, that when you change your default search provider from Google to Bing…
Google Issues Manual Action For Links On Moz’s YouMoz
The co-founder of Moz, Rand Fishkin, posted on Twitter and also on the Moz blog that one of the YouMoz, the user generated content portion of Moz, contributors received a Google Manual action for a link violation and it cited an article posted on YouMo…
Oh No! Clients Requesting Negative SEO
I am a bit tired of covering the negative SEO topic but no one can fully deny that it does not exist…
Ads On Google Maps Now Show In New Scrolling List View, In-Map Ads Get A New Look
Google has formally announced that it is surfacing and displaying ads on Google Maps and Google Maps for Mobile in the scrolling list view it debuted recently. The ads appear above the organic listings and can include location extensions and call exten…
Hearing The Rhythms Of Human Search Behavior: What We’ve Learned
Watching people search is great entertainment. It’s not a one-note performance. It’s an all-day, around-the-clock jazz show, with the performers constantly changing their themes, rhythms, even their instruments. Along the way, one gains some great insight into human behavior and how…
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Automated Tools To Help Local Businesses Tackle Online Marketing
When asked to rate their biggest challenges with managing digital media for their business, 47% of local business owners said they don’t have enough knowledge or expertise; 43% said they don’t have enough time; and 26% said they don’t have enough resources, according to a Local…
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Using Majestic’s Topical Trust Flow to Find Online PR Opportunities
Using this powerful filter you can isolate the categories you’re interested in, explore the source links to see the news coverage in editorial context, and identify specific journalists to see what type of stories they’re interested in.
Some Of The Weird Issues When Google’s Quick Answers Comes From Random Sources
As Google’s Hummingbird algorithm continues to shape the answers within Google’s search results, webmasters, SEOs and searchers ask themselves, why is Google showing this knowledge graph or that quick answer. Often webmasters find themselves at a loss because Google takes their content…
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How to Optimize Your Content Strategy With Social Listening
If you understand what your customers are saying, what they need, and how they want to get it, you can craft the right content that meets their needs. Here’s how social listening can help you optimize your content strategy.
Google AdWords Now In Google Maps List View
Google announced on Google+ that they’ve expanded more AdWords ads to the Google Maps desktop and mobile app interface.
Now they may show ads within the search results for places like restaurants and hotels in a list view below the search box…
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New: Google Analytics Display Targeting Reports
Google Analytics has added a new report that interacts with your Google Ads Display Targeting campaigns. They announced it on Google+ saying “this new report allows advertisers to see how their advertising on the Google Display Network (GDN) is perfor…
How to Ensure Your SEO Strategy Delivers the Right Traffic
When it comes to SEO, achieving first page rankings and getting more traffic is one thing, but here’s how to make sure those rankings deliver the right type of traffic to your website, traffic that will actually convert into new customers.
Ripoff Report to Revise Removal Policy: May Accept Court Orders
Ripoff Report has been notorious for its “no removal” policy, refusing to remove reports for any amount of money, pleading, or legal litigation. However, Ripoff Report is reportedly making some important changes to this iron clad rule.
SearchCap: Bing Ads Insertion Orders, Google Top In Satisfaction & Google Maps Nearby
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How To Generate Customer Experience Reviews For SEO Profit – Part I Here’s a question for all you search marketers out there: given the option, would…
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Apparel PPC: Zappos Dominates the Competition
When it comes to paid search advertising in the apparel category, Zappos is king, according to a new report from AdGooroo, which examined U.S. Google AdWords data from Q2 2014 and also revealed the top 20 apparel keywords by spend.
3 New Bing Ads Geotargeting Features Now Available
Bing Ads has updated its geotargeting to give advertisers better map control and radius targeting. It also combines the ability to use radius targeting with location targeting. The updates are available in Bing Ads Editor and V9 API.
New App-Based Search Engine Startup Relcy Tries to Reset SEO
The idea behind Relcy is to index and rank the content stored within apps on your phone, giving you the ability to search content across all your apps, which the major search engines, like Google, can’t access. What could it mean for SEO?
With Matt Cutts On Leave; Who Will Be Google’s Punching Bag?
With Google’s Matt Cutts taking an extended vacation, I wanted to know, who at Google will take the blame for new algorithms being released.
Typically when big updates are announced…
How To Generate Customer Experience Reviews For SEO Profit – Part I
Here’s a question for all you search marketers out there: given the option, would you prefer to optimize a site that sells products, or services? Personally, I find product-based websites far easier to optimize than service-based sites due to their generally clearer site architecture, access…
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