How To Conduct A Winning Local Search Audit

Every week, our support team at BrightLocal fields numerous questions from our customers about how best to conduct a local search audit. The questions range from the type and quantity of data to include, to what processes and tools can be used to speed…

AdWords Click Fraud Service Found Using Google’s Trademark, Promoting Itself On YouTube

How’s this for brazen? For at least two years, a Russian hacker has been running a cheekily-named click fraud service called GoodGoogle, promoting it in videos on Google’s YouTube and using Gmail accounts to correspond with customers. Online security expert, Brian Krebs, recently…

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Link Building and Content Marketing: How They Work Together – August 5th Webcast

Digital Marketing Depot presents “Link Building and Content Marketing: How They Work Together” on Tuesday, August 5th at 1 PM EDT. Jon Ball of Page One Power will discuss how link building and content marketing work together. He’ll also why links are still relevant, how to…

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Managing The Very Short Tail: 9 Tips To Manage A 10 Keyword Account

Everybody loves the long-tail and diversified PPC accounts. However, sometimes these ideals just aren’t possible. Some accounts inherently have only a short tail. This applies heavily to lead gen advertisers that measure post-lead activity to determine actual profitability. Are the insurance…

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Google Search Designer Explains Why Some Features & Tools Get Axed

Google often removes features from their search results and other services. Jon Wiley, Google’s Principal Designer of Google Search in a Reddit AMA (ask me anything) thread answered the question on why Google removes features people love. Most recently, Google completely disabled the Google…

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