Reframing SEO: Why training search engines is the new game in the age of AI
SEO isn’t dead, but ‘optimization’ might be. Here’s why ‘search engine training’ better reflects our interactions with AI-powered search.
Google August Core Update Helpful Content Surge Charts
This Google August 2024 core update has been shaking things up since it began to rollout. We saw some early signs of some sites hit by the September 2023 helpful content see some signs of life. Then some saw reversals of sorts, but maybe that was the …
Google Overhauls Video SEO Docs With More Details
Google has overhauled its video SEO documentation to vastly clarify the video indexing criteria and technical requirements. Plus, Google added a new watch page section to the document and expanded the examples in the document.
Google Tests New Default Favicon Designs
Google Search is testing new designs for the default favicons it shows in the search results. This is when Google is not showing the site’s favicon or the site does not have a favicon, Google will show this default favicon.
Google: Sending Bad Actor Traffic To A Site Doesn’t Hurt Its Search Rankings
A negative SEO question came up in the last Google SEO office hours on the topic of sending “bad actor” fake traffic to a site, to make the destination site look more questionable in Google’s eyes. Martin Splitt from Google said that sending such traf…
Google Business Profile Appeals Delayed Over 7 Days
Google is a bit delayed with its appeal process for Google Business Profiles. Appeals are now taking seven days or longer, some are saying about 15 days, which is much longer than normal.
Google Now May Use Your OG Title For Title Links Search Snippets
Google has updated its title links search developer documentation to add that Google Search may use your og:title meta tag title for your title link in the Google Search results. The OG title is normally used by social sharing sites for the title of y…
Google Search may now use OG title for title links
Google added a 9th source that Google Search may use for title links.
Reports: Perplexity ads to launch in Q4
A pitch deck reveals new details about Perplexity’s advertising plans – including video ads and sponsoring related questions.
Daily Search Forum Recap: August 23, 2024
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google Analytics is not showing data from yesterday or today right now…
How to prioritize technical SEO tasks
Use a multi-column matrix, categorizing tasks by impact, effort and urgency, focusing on site-wide and revenue-driving optimizations.
Search News Buzz Video Recap: Google Ranking Bug Fixed, August Core Update Swings, AI Overviews, Google Ads Bug & More
Google’s larger search ranking bug was fixed four days after the issue was confirmed. Google’s August core update continues to roll out, some hit by the helpful content update are seeing some surges, but Google says wait until the update is complete…
Amazon Ads: How to boost efficiency and reduce wasted spend
Improve your Amazon Ads ROI with tips on audience targeting, keyword strategy, campaign segmentation and continuous optimization.
Google Migrating All To Merchant Center Next By Next Month
Google announced that all merchants will be migrated (or as Google put it “upgrading”) from the old Google Merchant Center to Google Merchant Center Next by September (next month). We knew this was coming, we covered the upgrade emails back in July but…
Hardbacon Announced Closure Day Before August Core Update, Then Sees Traffic Surge
There are many sad stories around sites getting hit by Google algorithm updates, such as core updates and of course the September 2023 helpful content update. But Hardbacon, a financial and budgeting company, was hit hard by those Google updates, then …
Google Search Local Pack UX Update
Google has updated the local pack, the local results box, in the Google Search results. Now when you click on the results in the local pack, the map slides to the left, behind the local pack listings. Then the detail local listing slides to the right.
Google: Many Noindex & Nofollows Do Not Signal Site Quality Issues
Martin Splitt from Google said on the latest SEO office hours that having lots of nofollow or noindex tags or attributes on your site does not signal to Google that you have quality issues with your site or many low quality pages.
Bing Images Search Refinement Cards
Microsoft now has these refinement cards or boxes directly in the Bing Image Search results interface. In these cards, Bing will show you a refinement option for your query with example photos you might find for that refined search query.
Google Search Console Search Appearances Documentation Updated
Google has greatly expanded and clarified its documentation around how Search Appearances work within the Google Search Console reports. Google wrote on X, “We improved our documentation on Search Appearances supported in Search Console.” Daniel Waisb…
Google Analytics Missing Data From Yesterday/Data
There are a ton of complaints and a lot of concern around Google Analytics missing data in the normal overview report for yesterday and today. I see it also, I am seeing no data from this site and others in my GA4 reports for yesterday or today – altho…