SPONSOR MESSAGE: Google Not Provided Insight & Intelligence
With Google’s shift to Secure Search it’s not uncommon for a company’s “Not Provided” keywords to account for more than 70% of all search traffic. Marketers and search marketing professionals lose all insight into the keywords that are performing in organic search….
Please visit Search Engine Land for the full article.
New Bing Site Safety Page Tells You Why Sites Aren’t Safe to Visit
Bing has rolled out a new site safety page, a place where searchers can better understand why Bing is indicating that a site may be dangerous to visit, because of malicious JavaScript, drive-by attacks, malware network references, or something else.
Google’s Still Lagging On Mobile Search Warnings
No one applauded louder than I did when Google introduced their warning in search results for faulty redirects in June of this year, and then, warnings for Flash earlier this month. It’s definitely a step in the right direction for Google — and for searchers, who have had to endure less than usable…
Please visit Search Engine Land for the full article.
Yelp Trends Reveals What’s Hot or Not Locally, But Beware of Unreliable Data
Yelp Trends works like any search engine, except you can compare multiple search terms in the context of one city. Reviews are from 98 cities in 20 countries, so there is a wealth of information to play with, but how much of that data is viable?
Google Analytics Helps You Filter Spider and Bot Traffic
Ever wonder how much of your traffic was actual human visitors and how much of your traffic was really scrapers, bots and other web spiders? Google Analytics will now help you discern just that with a new filter to help identify “real” traffic.
Use Contextual Data To Gain A Competitive Search Marketing Advantage
Marketers have been dreaming about the possibilities of contextual data for decades, and as consumers have become more mobile and their behavior more quantifiable, it has only stoked those flames further. What’s The Big Deal About Contextual Data? Contextual data provides an opportunity for…
Please visit Search Engine Land for the full article.
Defining Local SEO KPIs & How to Measure Them for Maximum ROI
With these seven local SEO key performance indicators, you can implement a simple three-step process to quickly track local search performance, measure the effectiveness of local SEO efforts, and analyze results to optimize future efforts.
What’s Tops For “Offers” On Google? Google Offers – Which No Longer Exists
If you search in Google for [offers] Google will return the shuttered Google Offers page as the first search listing. But if you look carefully, you will see that Google has blocked the page from spiders within their robots.txt file and the page itself says “This site is no longer being…
Please visit Search Engine Land for the full article.
Bing Takes Malware More Seriously With Bing Site Safety Reporting
Bing announced they are launching a new malware and safety tool within the search results to better warn and communicate to both searchers and webmasters about safety issues with the listings…
Mainstream SEOs Now Talking About Google Sandbox 2.0
About a month ago, I saw some early discussions within the more blackhat SEO communities about a Google Sandbox 2.0, where Google began targeting possibly churn and burn sites from ranking well. That conversation is now creeping into the mainstream SE…
How to Create a Social Media Friendly Landing Page
The same psychology that applies to crafting an engaging social media post should apply to the pages those posts lead to. Each social channel has its own culture and language. Your landing pages must match that, and present one simple call to action.
Bing Ads: New Interface & Features Announced
Bing announced they are launching a new easier to use interface for Bing Ads, as well as releasing new features.
The changes include:
Auto-tagging. Bing Ads handles tagging automatically for you, providing more accurate reporting…
Google Analytics Setting For Bot Filtering
Google announced on Google+ that you can now easily filter out traffic from bots and spiders from showing up and being tracked in your analytics…
Cortana Expands To Other Markets, Becomes “Xiao Na” In China
There’s increasing evidence that Microsoft’s personal assistant Cortana is being positioned as a key differentiator vs. Android and iPhones. A new TV commercial (below) purports to compare Cortana to Siri, with a mock Siri voice saying “I can’t do that” a number of…
Please visit Search Engine Land for the full article.
SearchCap: Expedia A Google Hotel, Google Penguin Is Punitive & Right To Be Forgotten Condemed
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: UK House Of Lords Condemns Right To Be Forgotten The House of Lords in the UK has little power in government or pol…
Google Introduces Product Ratings on PLAs
Google has announced that AdWords will begin featuring product ratings on Product Listing Ads (PLA) starting now and running through October for all advertisers who are eligible. After October, only advertisers who’ve opted in will continue.
Google Still Shows Max Mosley S&M Party Pictures, So He Sues Again
The former Formula One president is suing Google because its search results still include images of him from an infamous sex orgy that included multiple prostitutes. Google says it has already removed “hundreds of URLs”.
Expedia Becomes A New York City Hotel After Google’s Pigeon Local Update
On June 24, 2014, Google released a major local search algorithm update, we named Pigeon. Google told us the new algorithm will lead to a more useful and relevant experience for searchers seeking local results. But like with any new algorithm launch, t…
Maybe We Should Break Up With Google
Quit obsessing about top rankings. If your business relies too heavily on organic search traffic from Google, maybe it’s time to alleviate that dependence. Chase healthier goals: being the most competitive, relevant, knowledgeable, and trustworthy.
Google Search Tool To Filter Private Content
Kenichi Suzuki, one of my favorite SEOs from Japan, posted a screen shot on Google+ of a search tool filter to filter results by private content shared with me…