As PLAs Come To An End, AdWords Rolls Out New Shopping Campaigns Upgrade Tool

With Product Listing Ad campaigns coming to an end this month, Adwords has launched a new tool to help users upgrade their PLA campaigns to Shopping campaigns in what it claims is just a, “…matter of clicks.” According to the announcement: Google offered the following screen shot…

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The Future Of Content & SEO: How To Stay On Top

Do you ever look back on SEO and long for the simpler days? SEO has always been content-driven, but the meaning of optimized content has changed drastically over the years. Previously, we usually viewed content as a separate thing from SEO; the two existed in separate silos, only to come together…

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SearchCap: Google Weekend Update, Rogue Google Ads Settlement & Our New Site

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Indian Govt. Rages At Google Maps Outing Of Secret Bases In 2013, Google imitated a “mapathon” project in India, offering prizes to encourage people…

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Indian Govt. Rages At Google Maps Outing Of Secret Bases

In 2013 Google imitated a “mapathon” project in India, offering prizes to encourage people to help fill in gaps and improve Google Maps in the country. At the time, India’s Central Bureau of Investigation (CBI) asked the company not to collect “classified data,” such…

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Perseid Meteor Shower 2014 Stars In Its Very Own Google Logo

Last night’s Perseid Meteor Shower won a spotlight on a number of Google’s international homepages, but has yet to make it to Google’s U.S. site. Designed by Google Doodler Sophie Diao, the animated logo is an illustrated time lapse of the meteor shower set to music by Niko Leiva….

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Chinese Man Sues Baidu Over “Gay Conversion” Ad In SERP

A gay Chinese man sued search engine Baidu in Bejing for allowing an undisclosed ad for an allegedly unlicensed psychological counseling center to appear at the top of search results. He underwent “gay conversion” therapy and was traumatized by the experience. Without the benefit of…

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Google: No Comment On Possible Google Algorithm Update Over The Weekend

On Friday, August 8th, there appears to have been a Google algorithm update that Google said they will not comment on. It may likely be a monthly Google Panda refresh but we cannot confirm if there was an update and if so, if it was Panda or not. I reported the details at the Search […]

The…

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