Mobile App Metrics: Attributed Install vs. Assisted Install
To stay ahead of the curve, mobile app marketers need to be looking beyond top-level metrics. One of these top-level metrics is the install.
Farewell ‘Pure’ Exact Match, AdWords Will Soon Require All Campaigns To Use Close Variants
Today Google has announced that in late September, AdWords advertisers will no longer have the ability to de-select close variants. All campaigns will now include these variants, something that advertisers could previously opt out of. The way close var…
SearchCap: Negative SEO Extortion Scam, Apple Maps Dominates Google & Bing Ads Top Movers
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Responds To Mass Negative SEO Extortion Emails There are widespread reports within the industry of negative …
Google Responds To Mass Negative SEO Extortion Emails
There are widespread reports within the industry of negative SEO extortion emails being sent to website owners, webmasters, SEOs and others. The emails are claiming that an evil SEO will ruin the site’s ranking in Google and other search engines if they do not come up and wire $1,500 to the…
Please visit Search Engine Land for the full article.
Bing Search Gets Conversational
The search engine has added conversational understanding to its repertoire, meaning users can search for answers to related questions more easily.
Apple Maps Represents 70% Of UK Mapping Traffic According To UK Cell Data Provider
According to a report released by U.K’s largest mobile network operator, Everything Everywhere (EE), Apple Maps represents a crushing 70% of mapping traffic across it’s whole network. The report reads: Traffic on the new Apple Maps now represents 70% of mapping traffic on the 4G…
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Want To Speak @ SMX Social Media Marketing? Here’s How
The agenda is live, and we’re now accepting submissions to speak at Search Marketing Expo – SMX Social Media Marketing 2014, November 19-20, 2014, at the ARIA Resort & Casino in Las Vegas. Start by carefully reading the SMX Social Media Marketing 2014 agenda and deciding where you think…
Please visit Search Engine Land for the full article.
Microsoft Tests Specialized Chips for Increased Search Speed
Microsoft developed a new board, “Catapult,” that contains a reprogrammable chip aimed at solving the problem of slow search result loading.
Quickly Find The Facts Behind Account Fluctuations With New Bing Ads “Top Movers” Report
Seen some abnormal activity in your Bing Ads account lately? Instead of having to get out your detective’s cap, corn-cob pipe, magnifying glass and sleuthing through handfuls of reports, Bing’s new Top Movers Report may offer a faster solution. Launched today, the Top Movers report was…
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Google AdWords Shopping Campaigns Upgrade Tool
Google has launched a new tool to help advertisers upgrade their Product Listing Ads (PLAs) campaigns to Google Shopping ad campaigns.
As you know…
Google’s Feedburner Doesn’t Like HTTPS Source URLs
As you know, I am the guinea pig here and I am migrating two sites from HTTP to HTTPS, this site and my corporate site. Both use Feedburner, which was acquired by Google in 2007, but there is constant fear that Google will kill off…
Google: The Change Of Address Tool Speed Things Up
As I reported earlier, the change of address tool does not support HTTP to HTTPS migrations and John Mueller of Google said “just use normal 301s.”
But how important is the change of address tool when migrating to a new domain name?
Google Guidelines Update: Low Quality Guest Blogging Considered Content Spam
Google has quietly updated their Webmaster Guidelines, the little or no original content section. They added a example reference there for “low-quality guest blog posts.” I would not be surprised to see manual actions for guest blogging, not link speci…
Paid, Earned & Owned. Learn It All At SMX Social Media Marketing – See The Agenda
You built an audience by providing great content and customer service. But the social networks moved the goal posts. Truth is, few of your fans/followers now see your content. So what’s a savvy marketer to do? Create content that gets the widest possible distribution the networks will provide Take…
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10 Hidden Gems For Finding New B2B Customers
When it comes to prospecting, you can go the easy way, or you can explore these 10 tactics that will really boost your customer acquisition efforts.
The post 10 Hidden Gems For Finding New B2B Customers appeared first on Search Engine Land.
Please v…
7 Things That Will Improve Your SEO More Than SSL
The fact of the matter is there is no one thing that will get you more organic traffic. Good SEO is a healthy combination of things, but it doesn’t have to be the exact same combination of things. Here are my top seven.
Is That Directory Link Unnatural?
If you are doing a backlink audit and trying to remove or disavow unnatural links, this article should help you when it comes to making decisions about links from directories.
Live @ SMX East: Remarketing: Overhyped & Overvalued, Or Undervalued And Underused?
If that visitor from your search ad doesn’t convert, retargeting (also called remarketing) allows you to keep your message in front of them as they visit other sites across the web, minutes, hours or even weeks after they’ve done that initial search. Retargeting attempts to understand user…
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SearchCap: Microsoft Catapult, Google HTTPS Factors & Bing Conversational Search
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: BrightLocal Opens Its 2014 Local SEO Industry Survey Local SEO firm BrightLocal has posted its third annual local S…
BrightLocal Opens Its 2014 Local SEO Industry Survey
Local SEO firm BrightLocal has posted its third annual local SEO industry survey, asking SEO professionals to answer 20 questions on SEO business related topics like company turnover, services and fees. Anyone interested in taking the survey can do so on BrightLocal’s website up until this…
Please visit Search Engine Land for the full article.