New AdWords “Conversions For Optimization” Setting Puts Focus On Key Actions
Google is rolling out a new Conversions for Optimization setting in AdWords over the next couple of weeks that isolates a conversion action for reporting and bid automation. With the Conversions for Optimization setting enabled, you’ll now be able to set bid strategies for specific conversion…
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Google AdWords To Enable Conversion Selection For Bid Automations
Google announced on Google+ that they are adding a new feature to Google AdWords that will enable you to choose which specific conversions to include in bid automation…
Bing Malware Notifications Correct?
Recently, Bing updated their safety page to bolster the features and make for a better…
Google AdWords New Bulk Update Interface
Google quietly announced a new tool to bulk update your ads within the AdWords interface.
The new tool lets you quickly update your settings across campaigns within your accounts, specifically location changes, language changes, campaign end dates…
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Google Now Alternative Flights When Your Flight Ain’t Working Out
The new Google app on Android now gives you flight alternatives when your flight is delayed or cancelled, powered of course by Google Now.
Google announced this on Google+ saying:
Google Now already gives you a heads up about cancelled or delayed fli…
How to Properly Analyze Ad Text Performance
When setting up a paid search campaign, proper structure is essential for success. By not looking at the data from a holistic point of view, you may end up in a situation where you are making decisions off of non-statistically significant data.
SearchCap: 890 Google Search Changes, Knowledge Graph PR Nightmare & New Interfaces
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Knowledge Graph Proves To Be (Brief) PR Nightmare For Major UK Brand Greggs Bakery The UK’s Greggs Bakery took a hit recently when its logo was…
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Google Wages War on European Link Scheme Networks
Google has taken action against two fraudulent link networks as reports surface of manual penalty notifications hitting inboxes in Europe.
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Seth Godin’s Squidoo Acquired by HubPages
Some, but not all, Squidoo content will be rolled into content-sharing site HubPages by around October 1. What does this transition mean for users?
Google Knowledge Graph Proves To Be (Brief) PR Nightmare For Major UK Brand Greggs Bakery
The UK’s Greggs Bakery took a hit recently when its logo was hi-jacked via Google’s knowledge graph, causing a short-lived PR nightmare for the brand. Anyone searching “Greggs” on Google UK would have seen a knowledge graph box that included what appeared to be the…
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Google AdWords Launches Website Call Conversions
AdWords will generate a forwarding number for each ad click that will measure calls made by consumers, enabling advertisers to attribute the call conversion and conversion value to each keyword.
Tips For A Successful PPC Account Takeover
When you’re taking on an existing account, perform these important checks to ensure you start off on the right track.
The post Tips For A Successful PPC Account Takeover appeared first on Search Engine Land.
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Google Made 890 Improvements To Search Over The Past Year
In a Google+ post from Google’s head of search, Amit Singhal, Google shares they have made “more than 890 improvements to Google Search last year alone.” In 2009, Google told us they made between 350 to 400 changes to search and in 2010, they said they made 550 improvements to…
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How To Put The Brakes On Overzealous Link Junkies
If links are good, does that mean more links are better? Not always. Sometimes you need to push back.
The post How To Put The Brakes On Overzealous Link Junkies appeared first on Search Engine Land.
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The Content Hack That Will Unlock 100 Years of Journalistic Tips for Your Digital Strategy
Taking a look at the cover designs of print magazines can help you improve your digital content marketing strategy by helping you to focus on personas and “editorial pillars.”
Google Tests A New Local Knowledge Graph Interface
Google is testing a new interface for their local knowledge graph. Instead of the local carousel interface that launched a year ago in June 2013, Google is testing more of a ‘card’ like approach that is vertical as opposed to horizontal scroll. The folks at Moz captured this in their…
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Google’s Head Of Search 10 Biggest Search Milestones With 890 Changes In Past Year
Matt Cutts has a boss, it is Amit Singhal – he is in charge of all of search and he posted on Google+ looking back at the past 14 years of him working there, including the IPO which was 10 years ago today…
Sneak Peek at Google Stars: If Pinterest Met Google Drive
One of Google’s undercover projects, Google Stars, works like Pinterest, looks like Google Drive, and feels like it could replace the +1 button.
Twitter Outranks Me After HTTPS Migration
Exactly a week ago I migrated this site to HTTPS and truth is, it is almost impossible to check rankings and traffic for a site like this when making these changes…