Category: Uncategorized

Are you feeding search engines garbage? Taking a look at your entire index will allow you to gain an understanding of what Google and Bing see and index. Here’s how to hone in on and assess your content, see if it’s indexed, and clean it up.

When the goal is to attract larger audiences for your content marketing efforts, either to turn these visitors into new leads or just for the SEO value to be gained from earning links and social media shares, you need some heavyweight content bait.

If you’re using PPC to generate leads, then an effective landing page is critical to converting visitors. Use this template that you can adapt to most markets in which your prospects are just becoming aware of a problem and potential solutions.

One page out gives Mozilla trouble with Google. Enhanced campaigns get Google+ annotations and an upgrade center. And it sure was hard not to see Eric Schmidt. Here’s a quick recap of search and social marketing news and tips from the past week.

Has search lost its luster? Global search spending continues to grow, but costs-per-click (CPC) may be stagnating, according to Kenshoo’s Global Search Advertising Trends report.

Launching a new website isn’t just about updating your CMS and content, it’s also a brand refresh – your opportunity to reshape your company from the inside out. Here’s a roadmap of vital elements you’ll need for a successful relaunch and rebrand.

The comedy cable network and social media platform have teamed up to launch #ComedyFest, the “first-ever celebration of comedy and comedians to be programmed on Twitter.” The laughs start tomorrow and will be provided by more than 50 comedians.

Google has acquired news summarization start-up Wavii for more than $30 million. Wavii, which uses natural language processing technology to distil online news into topics the users most care about, confirmed the news in a post on their website.

Google reported in its bi-annual transparency report that government requested takedowns are up from the first half of last year. From July to December 2012 Google received 2,285 government requests to remove content from its platforms.

Google Instant Previews, which gave searchers a sneak peek of a website by hovering over a magnifying glass icon, has been removed due to low usage. Now Google has added a drop-down to view Cached or Similar results, or Share a page on Google+.

From Google’s Search Engine Optimization Starter Guide, to Webmaster Tools, and who to follow at Google, here’s a great collection of website optimization tips, guides, resources, and tutorials you can get straight from Google.

Your content strategy must meet your users’ needs and your business goals. Use user behavior patterns as a guide to adjust your editorial calendar and provide content that matches reader interest by time of day, day of the week, and device.