Google Ads adds product Categories tab
The new feature delivers category-level insights, offering actionable recommendations to optimize campaigns.
Yelp sues Google, alleging illegal dominance of local search
The lawsuit alleges illegal monopoly practices related to local search and local search advertising.
Daily Search Forum Recap: August 29, 2024
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Yandex sued Google…
What 54 Google Ads experiments taught me about lead gen
Two years of experiments reveal key findings on the best-performing bid strategies, keyword match types, campaign settings and more.
6 steps to AI-driven budgeting and forecasting for digital marketing
Drive revenue growth and optimize your marketing spend using data-centric strategies and advanced AI models.
Google Search Tests From Your Notifications Box
Google Search seems to be testing a new search box that is titled “from your notifications.” I assume this works for Android devices only, where Google Search can detect the Android notifications, and show them when the query may be relevant to the not…
Google Merging Booking On Google Business Profiles & Local Services Ads
Google emailed some local businesses saying it will begin “unifying” booking on Google Business Profiles (GBP) and Local Services Ads (LSA). Google said this will create a “more seamless experience for your clients and their customers.”
Google: We Don’t Count Words Or Links On Your Blog Posts
We know Google has told us for many years that word count is not a thing, Google doubled down on it last year. Google’s John Mueller reiterated that over the weekend saying not just words on a page but also links on a page are not counted by Google.
Tag Diagnostics & New Consent Management Setup In Google
Google announced what it is calling “strengthen your first-party data strategy with new tools.” These new tools are Tag Diagnostics and a new consent management setup within Google Ads, Google Analytics, and Tag Manager.
Yelp Sues Google Over Unfair Advantage In Local Search
Yelp has officially filed a lawsuit against Google for allegedly using its monopolistic powers to give Google an unfair advantage in local search and local search ads. “For years, Google has leveraged its monopoly in general search to pad its own bott…
New Google tools to boost first-party data strategies
Google introduces Tag Diagnostics and an integrated Consent Management Platform setup, to enhance first-party data strategies.
Adtech antitrust trial judge blasts Google’s business practices
The Google antitrust trial’s early proceedings have revealed scathing judicial criticism and potential evidence of misconduct.
Seasonal PPC: Your guide to boosting holiday ad performance
Everything you need to know about adjusting your PPC approach to seasonal shifts, from identifying trends to adjusting budgets and more.
Global search engine AI innovations: What SEOs need to know
Baidu, Yandex, Naver and Seznam are reshaping the global search market with new products and features using AI and LLMs.
Google August 2024 Core Update Impact Poll
Last week, a reader here asked if I would poll the audience to see how the last Google search algorithm update impacted them, the Google August 2024 core update. So, I am asking you to take the poll below or on X to see how SEOs, in general, were impac…
Google Issues Manual Actions Over Google Discover Policy Violations
In the past couple of days, Google has issued many manual actions around Google Discover policy violations. Just to be clear, you may have seen your Google Discover traffic drop with the August core update, and this policy violation notice would be unr…
Google Local Service Ads Review Links Expiring, Business Profiles Reviews Will Remain
Google has posted a notice that the old customer reviews links in Local Service Ads will expire and the Google Business profile link will be what you should use going forward. The notice is in the reviews section within Local Service Ads.
Looker Studio Loses Access To Auction Insights Fields
Google’s Looker Studio has lost access to the Google Ads Auction Insights fields as of August 24, 2024 for new data sources. Then after September 23, 2024 it will no longer be available for existing data sources.
Google Ads Gains Shopping Trends, Sync, AI & More Ad Features
Google Ads announced a number of updates yesterday, across new reporting, shopping tools and more ad features, including, of course, AI ad features. “To help retailers maximize success and stay nimble in this year’s shorter holiday shopping season, tod…
Google Ads Accidentally Releases Internal Tools
Tons of Google Ads advertisers are noticing a new button available in the Google Ads advertiser interface named “internal tools.” There is a lock icon for the internal tools button and when you click on it, it has the headline “audience builder.”