5 Questions to Consider When Thinking About Bidding on Brand Terms
Bidding on your brand terms can provide a lot of benefits, but it can be costly if you have a lot of competition. So when is bidding on your brand the best strategy?
With Apple’s Help, Google Search Gets Special Info Boxes For iPhone 6 & Apple Watch
Who says rivals can’t work together? If you search on Google for “iPhone 6″ or “Apple Watch,” you’ll discover new information boxes about each product that Google created with the help of Apple. Here’s how it looks for search on iPhone 6: And for the iPhone…
Please visit Search Engine Land for the full article.
SearchCap: Google Webmaster Tools API, Local Search On Apple Watch & The First Click Free Failure
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Apple Watch Brings Local Search To Your Wrist We don’t yet know how popular the Apple Watch will be when it goes on sale early next year. A “flash…
Please visit Search Engine Land for the full article.
Bing’s URL Keyword Stuffing Filter Reduces Traffic to Spam Sites by 75%
Bing says it looked at a number of signals that suggest possible use of URL keyword stuffing and its efforts have since impacted 3 percent of queries.
AdWords Will Drop 2nd Line of Ad Text for Ad Extensions on Mobile
Google says showing ad extensions in more prominent locations will give consumers easier access to information about businesses and will improve mobile ad performance.
Apple Watch Brings Local Search To Your Wrist
We don’t yet know how popular the Apple Watch will be when it goes on sale early next year. A “flash survey” conducted immediately after the announcement showed 33 percent of 1,000 US respondents were potentially interested in buying one. The device carries a wide range of apps…
Please visit Search Engine Land for the full article.
Expert Insights On The Future Of SEO, Part 2
In today’s installment, search industry veterans predict where SEO will be in 2020.
The post Expert Insights On The Future Of SEO, Part 2 appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Better, Faster, Cheaper…Pick 2
When it comes to UX-centered projects, it’s important to understand the value of choosing the better or better and faster options instead of the cheaper option.
Despite Google’s Need To Go Deeper When Indexing, Google Fixes Self Indexing Glitch
Over the week, there were various reports of Google going against their own webmaster guidelines, by indexing their own search results. Last night, Google updated their robot.txt file to ensure they block their own search results from being in the Goog…
Court Rules Yelp May Demand Money for Adding and Removing Reviews
A recent court ruling indicates Yelp would be in the clear if it tampered with the ratings of businesses that declined paid advertising and that is bad news for small businesses.
Google Robots.txt File Updated & Google Stops Indexing Itself
Yesterday we reported Google was indexing itself and Google caught wind of it and Gary from Google commented on my Google+ post telling me they are looking into it.
Last night at around 6pm EDT…
Google May Hide Your Second Line Of Ad Text On Mobile Search
Google announced that starting on October 15, 2014, they may or may not decide to show your second line of ad text on mobile search results. Google said this will be done to make the ads “more relevant and useful information to your customers.”
Google Webmaster Tools API Gets Infrastructure Update
In 2008, Google enabled an API for Webmaster Tools, since then they’ve been adding functionality to it slowly…
Google Knowledge Graph For B-List Celebrities
Last night on Search Engine Land I reported via Samuel Edwards from Tenthwave Digital that Google has a new Knowledge Graph box…
Google Analytics Benchmarking Report
Google Analytics announced a new report that is rolling out to Google Analytics users who opt in to “share anonymously with Google and others” setting named the Benchmarking Report.
The Benchmarking Report will show you well your site is doing amongst…
What’s the Deal With Links From M.Biz? Should You Disavow?
Do links from m.biz have a negative SEO impact on your site? Do you need to disavow them to be safe?
Google Revamps Webmaster Tools API
Google announced on the Webmaster blog that they’ve updated the Google Webmaster Tools API to bring it up to par with other Google APIs. Google has revamped how you authenticate for apps or web-services and it also gives you access to some of the main features of Webmaster Tools. Specific…
Please visit Search Engine Land for the full article.
An update to the Webmaster Tools API
Webmaster level: advanced
Over the summer the Webmaster Tools team has been cooking up an update to the Webmaster Tools API. The new API is consistent with other Google APIs, makes it easier to authenticate for apps or web-services, and provides access to some of the main features of Webmaster Tools.
If you’ve used other Google APIs, getting started with the new Webmaster Tools API will be easy! We have examples for Python, Java, as well as OACurl (for fans of command lines).
This API allows you to:
- list, add, or remove sites from your account (you can currently have up to 500 sites in your account)
- list, add, or remove sitemaps for your websites
- get warning, error, and indexed counts for individual sitemaps
- get a time-series of all kinds of crawl errors for your site
- list crawl error samples for specific types of errors
- mark individual crawl errors as “fixed” (this doesn’t change how they’re processed, but can help simplify the UI for you)
We’d love to see what you’re building with our APIs! Feel free to link to your projects in the comments below. Should you have any questions about the usage of the API, feel free to post in our help forum as well.
Posted by John Mueller, fan of long command lines, Google Zürich
How Google Fails To Enforce “First Click Free” — An Eric Schmidt Case Study
News publishers often want to be listed in Google. News publishers also often want to have paywalls or registration barriers. The good news is Google has rules that allow for this. The bad news is that Google routinely fails to enforce these rules. Bel…
Google Knowledge Graph Now With “In The News” Box
Google has launched a new knowledge graph panel on the right side named “In the news.” If you search for [jill duggar], you will see the new box come up on the right hand side. If you click on the link that reads “Headlines & Global News,” you would think Google would…
Please visit Search Engine Land for the full article.