New Google Analytics 4 Benchmarking Data
Google Analytics, GA4, seems to be rolling out benchmarking data, similar to Universal Analytics before it. This feature lets you compare your analytics data to others in your same industry – so you can benchmark how well or poorly you are doing.
Google Search Finally Supports AVIF Images
Google announced on Friday that they finally natively support AVIF image file types for Google Search, Google Images and anywhere Google Search uses images, such as Google News, Google Discover and more.
Google Tests New Shopping Search Design
Google is testing a new design for its mobile shopping search interface. The new design has a new Google logo, a gradient background theme, new headers, various sections and labels. It looks pretty cool but a bit less clean than the normal Google Sear…
New Google Ads Product Category-Level Insights
Google Ads has improved its ads reporting specifically, with the product reports now showing category-level insights. You can see the performance, demand trends, and actionable recommendations for your e-commerce campaigns.
Google Search You Visit Often Tests Accordion Design
Google is testing a new design and user experience for the “you visit often” labels. This time Google is giving you a way to see multiple sites you visit often in an accordion box user interface.
Google Analytics 4 introduces benchmarking data
You can now compare your performance across key metrics with industry peers, providing crucial context for strategic decision-making.
Daily Search Forum Recap: August 30, 2024
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
I posted the poll results for the Google August 2024 core update…
Google Search now supports AVIF file formats
This means AVIF images will show in Google Search, Images, News, Discover and more.
Peak PPC season is coming: 5 tests to run now
Learn essential testing methods to enhance your paid media campaign performance and outpace competitors in high-traffic seasons.
Search News Buzz Video Recap: Google August Core Update Data, SEO, Google Ads Features, Yelp Sues Google & More
We have been tracking the Google core update and seeing more surges and changes with those hit by the September helpful content update. I ran a survey asking how SEOs were impacted so far by the August 2024 core update…
Mastering AI and marketing: A beginner’s guide
Begin your AI journey by understanding its role in marketing. Discover practical steps to integrate AI tools into your strategy.
Google August 2024 Core Update Impact Poll Results
Earlier this week, I posted polls across numerous sites, asking SEOs how they were impacted by the last Google August 2024 core update – knowing the update is not done rolling out yet. Overall, most said their rankings and traffic from Google Search a…
Google Store Rating Videos Reviews Of Popular Products
Google is now showing video reviews in the reviews of popular products section in the Google Store ratings landing area on Google Search. Got all that?
Here Are Some In The Area Google Ads
Google has this ad format, I don’t think it is new, but it is titled “Here are some in the area.” These look like a version of Local Service Ads, but they look different.
Google Ads Change Bid Strategy Popup Dialog
Some advertisers see Google Ads show this request dialog popup asking them to change their bid strategies. This shows in the Google Ads advertiser console, which asks the advertiser to change their bid strategy from one option to another.
Google Shopping Carousel More Like This Button
Google Search is showing the shopping results but now shows “more like this” buttons under the products it shows for some carousel groupings. When you click on that “more like this” button, Google will dynamically load more products like it beneath the…
Supporting AVIF in Google Search
Over the recent years, AVIF has become one of the most commonly used image formats on the web.
We’re happy to announce that AVIF is now a supported file type
in Google Search, for Google Images as well as any place that …
Google Ads adds product Categories tab
The new feature delivers category-level insights, offering actionable recommendations to optimize campaigns.
Yelp sues Google, alleging illegal dominance of local search
The lawsuit alleges illegal monopoly practices related to local search and local search advertising.
Daily Search Forum Recap: August 29, 2024
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Yandex sued Google…