Google Structured Snippets: Why Bother Clicking On The Results?
Yesterday, Google announced a feature they’ve been testing for a few weeks, Structured Snippets.
Structured Snippets is a form of knowledge graph that incorporates facts into individual result snippets in Web search results. It looks like this:
Responding to Device Changes in Google and Bing
Recently, both Bing and Google announced some changes to mobile advertising that you need to be aware of and react to within your PPC campaigns.
First Day Of Autumn Google Logo Reminds Us The Fall Season Is Here
Today’s Google logo marks the first day of the Autumnal Equinox with an animated doodle of trees that go from grey to branches filled with Fall-colored leaves dropping to reveal Google’s name. The logo is being served to most of Google’s Northern Hemisphere homepages, while…
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Google Market Share: 67 Percent On PC, 83 Percent In Mobile
Last week comScore released its August US search market share rankings report. It appears Google has permanently plateaued at 67 percent (or so). In Europe Google’s share is above 90 percent, which is why all the antitrust activity. Back in the US, Microsoft and Yahoo combined for 29 percent,…
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SearchCap: Google Structured Snippets, DuckDuckGo Blocked In China & Ask.com Arbitrage
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Will Ask.com Google Arbitrage Ever Stop? Google has been steadily cracking down on sites with poor quality content,…
Bing Ads Reveals Dynamic Sitelinks
Bing Ads has revealed a new feature dubbed “dynamic sitelinks” which creates annotations for ads that haven’t specifically set up sitelink extensions.
Will Ask.com Google Arbitrage Ever Stop?
Google has been steadily cracking down on sites with poor quality content, both on the organic and the paid side. So why does Ask.com continue to get away with it, and what’s it getting out of the relationship?
The post Will Ask.com Google Arbitrage …
Google Structured Snippets Officially Live In Search Results
Earlier this month we caught Google testing a form of knowledge graph data within the search results snippet. This feature is now officially being confirmed by Google on the Google Research Blog. Google calls these “structured snippets,” where Google will show snippets of data, relevant…
Please visit Search Engine Land for the full article.
How to use Keyword Research to Find New Landing Page Testing Ideas
Marketers can use competitive keyword research in part to find more profitable keywords, improve their ad copy and come up with A/B testing ideas.
Understanding Sales, Conversion & Revenue For Local SEO Agencies
Contributor Myles Anderson takes a deep dive into the stats BrightLocal collected in a survey of more than 1,700 local SEOs.
The post Understanding Sales, Conversion & Revenue For Local SEO Agencies appeared first on Search Engine Land.
Please v…
China Blocks DuckDuckGo, The Privacy Search Engine
China has blocked DuckDuckGo, the privacy search engine, that recently made big news when Apple added them as a default search option to iOS and their upcoming desktop operating system. The Founder and CEO of DuckDuckGo, Gabriel Weinberg, confirmed tha…
SMX East Starts Next Tuesday – Here’s How to Attend
Search Engine Land’s – SMX East kicks off next Tuesday – September 30 – in New York City. With over 60 educational sessions and keynotes, networking activities and presentations from leading providers, you’ll get the SEO, SEM and internet marketing tactics and solutions you need…
Please visit Search Engine Land for the full article.
Google Maps Navigation Expands To 19 New Countries
Google announced on Google+ that their free and very useful smartphone navigation app, Google Maps, has expanded to an additional 19 countries…
DuckDuckGo Blocked In China
DuckDuckGo, the privacy search engine, that was also recently added as a search option on iOS 8, has been blocked by China.
Gabriel Weinberg, the founder of DuckDuckGo, confirmed it on Twitter yesterday when Steven Millward asked him.
Using the block…
Bing Ads Campaign Planner
Bing announced a new feature within Bing Ads named Campaign Planner.
Campaign Planner enables advertisers to see marketplace insights by vertical, product, and keyword…
WebP Formatted Images Are Google Friendly
WebP is a relativly new image format that provides lossless and lossy compression for images on the web. Google is an advocate for it since it helps speed up browsing and such. But do WebP images get indexed and ranked by Google Images…
Buffer Migrates To HTTPS, Google Fixes Edge Case
Buffer’s Courtney Seiter posted their August content report documenting an issue when they migrated from HTTP to HTTPS this past month.
Initially…
Centralizing Location Data: 3 Steps to Local SEO Success
National-local businesses with locations opening, closing or moving should take inventory of local business data and put processes in place to ensure it is constantly updated.
SearchCap: Bing Predicts Scotland Vote, Google Maps Navigation Expands & Bing Ads Sitelinks
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Cortana Coming To Windows 9, Will It Replace Bing? Next week in San Francisco, Microsoft will unveil Windows 9 for …
Bing Ads Launches Campaign Planner Feature to Boost Ease of Use
Similar to Google AdWords, Campaign Planner provides insights from data collected from Yahoo and Bing to help advertisers make decisions based on data.