The Underlying B2B Marketing Value Of 4 (Previously Successful) SEO Tactics
Though SEO tactics may come and go, the underlying principles behind them often remain true.
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What Is Matt Cutts Googling?
Do you ever wonder what Matt Cutts, Google’s head of search spam, Googles? What is in the Matt Cutts Google search history box?
Well…
Google: Rich Snippets Not Really For Your Homepage
Webmasters, publishers and SEOs love rich snippets, they give you more visibility in the search results and give something for SEOs to charge their clients for implementing (sorry for the joke, really tired)…
Google’s Matt Cutts Taunts Black Hat SEOs
Yesterday we reported about Google targeting PBNs with massive manual actions. The funny thing, Google’s PR team would not confirm or deny it but Google’s Matt Cutts, who is currently on an extended vacation, took the time out to taunt and mock black h…
Google AdWords Local Inventory Ads Expands To UK, France, Germany, Japan & Australia
Google announced they’ve extended and expanded the AdWords local inventory ads they launched in the US about a year ago to more countries.
The new ads are now available in the UK, France, Germany…
Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits
After recovering from Panda, it’s easy to quickly celebrate and move on. But instead of dancing in the streets, you should perform a post-recovery analysis to keep Panda at bay. This post provides five tips for performing a post-recovery analysis.
How Social Campaign Audits Can Inform Your SEO
While not a direct ranking factor in Google’s algorithm, a strong social presence can still help bolster a brand’s search visibility.
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Maximize Your Holiday Prep for Google Shopping
By understanding and internalizing the new features in Google Shopping, leading retailers can leapfrog their competition in PLA this holiday season.
EU Antitrust Endgame Looking More Murky, Risky For Google
The Wall Street Journal added more color to the unfolding story of the collapse of the Google-European Commission antitrust settlement. Notwithstanding denials by outgoing competition czar Joaquín Almunia, it’s clear that pressure from major European publishers, rivals and politicians…
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SearchCap: Google Slaps PBNs, Bing iOS 8 App & comScore Search Marketing Share
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Rolls Out New Updates For Its iPhone App Bing has released new updates for its iPhone app, adding a Bing Translator button, as well as including Bing’s…
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Bing Rolls Out New Updates For Its iPhone App
Bing has released new updates for its iPhone app, adding a Bing Translator button, as well as including Bing’s image of the day and trending stories to the Today screen. The new Translator feature can be accessed by tapping the share icon in the app and then clicking the “Bing…
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Google Targets Sites Using Private Blog Networks With Manual Action Ranking Penalties
Google has reportedly taken action on sites participating in private blog networks, also known as PBNs. On September 18th, Google sent out widespread manual action notices via Google Webmaster Tools to these sites for “thin content” spam. Google considers thin content to be search spam…
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Bing Announces Responsive Design for Image Search
Bing has announced a new additions to improve its image search, including tablet optimization, responsive design, and “mini-headers.”
Bing Unveils Responsive Design for Image Search
Bing has revealed new additions to improve its image search, including tablet optimization, responsive design, and “mini-headers.”
Using AdWords Auction Insights To Find Out Who’s Winning On Mobile
The Auction Insights report gives you visibility into the auctions you compete in. Contributor Matt Lawson explains out how to use it to your best advantage.
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Where You’ll Find Google Structured Snippets: From Superheroes To Product Specifications
The other day, Google officially announced structured snippets, basically knowledge graph snippets directly embedded in the search results snippets. But what type of queries trigger the structured snippets from showing up in the search results? Based o…
First Day Of Autumn From The Search Industry
Today is the first day of Autumn for many folks and to mark the day both Google and Bing have special things going on…
Google AdWords Merging Mobile Click Call Data
Google quietly announced on Google+ that they are combing/merging two different metrics into one metric on the mobile click front in order to appease the “feedback from hundreds of advertisers…
Report: Google Severely Hits PBNs (Private Blog Networks)
The black hat and gray SEO communities are buzzing about Google’s latest efforts to target PBNs, Private Blog Networks.
Over the past couple days, Google has reportedly went after many PBNs that are being used to manipulate their rankings…
Submit Your Google App Indexing Questions
Google has been trying to heavily promote App Indexing, we covered it here several times, it is basically a way for you to tell Google about content within an app and have it potentially be indexed and rank in Google’s search results…