SPONSOR MESSAGE: The Display Retargeting Planning Guide
Key benchmarks, challenges and best practices for cross-channel retargeting success. Marin Software surveyed digital marketers to produce this definitive retargeting guide. CTR, CPC, budget allocation, and RLSA benchmarks, plus best practices, includin…
The Yahoo Directory — Once The Internet’s Most Important Search Engine — Is To Close
For some, it may seem like there has always been Google, and it’s always been the main way people have found things on the web. But before Google, there was the Yahoo Directory and its hand-compiled list of websites, organized into topics. Now, the venerable Yahoo Directory is closing. Yahoo…
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Dangerous Weapon Ads On Google: A Look At New Policy Center Enforcement A Week In
Throwing axes, military knives, paintball guns, gun scopes. These items have are among the banned products listed in Google AdWord’s Policy Center, a list that in the past has had spotty enforcement at best. Last month, I looked at examples of supposedly banned dangerous products showing up…
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Google AdWords Offers Ad Creative at Scale for PPC
Google AdWords has introduced a new way for large-scale advertisers to manage the ad creative for “thousands, or even millions of products” with a new feature called “ad customizers.”
How To Keep Your Product Advertising Game Sharp
Contributor Matt Ackley from Marin provides data and insights on the latest product advertising trends and best practices.
The post How To Keep Your Product Advertising Game Sharp appeared first on Search Engine Land.
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Should You Really Spend Your Time (And Resources) On Negative SEO?
Every site is bound to have some shady links. But should you disavow? You might be throwing the baby out with the bath water.
The post Should You Really Spend Your Time (And Resources) On Negative SEO? appeared first on Search Engine Land.
Please vi…
Bing Ads Makes Close Variants On Exact Match Permanent In U.S.
That test didn’t last long. A month ago, Bing Ads announced that it would test close variants on exact match in the U.S. As of yesterday, the switch has been flipped and close variants on exact match keywords are here to stay. Close variants include search queries that are close but not exact…
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Google: GoogleBot Doesn’t Lose Sleep Over Broken Links
Google’s John Mueller has an awesome line in a response to a Google Webmaster Help thread question about broken links.
John wrote, “The web changes…
Holiday Search Planning For Local Businesses In 5 Easy Steps
How can local businesses prepare their digital marketing campaigns for the holidays? Contributor Rachel Lindteigen lays out her formula for success.
The post Holiday Search Planning For Local Businesses In 5 Easy Steps appeared first on Search Engine …
4 Tools and Tips That Will Help You Be a More Analytical Marketer
Here are several tools you can use to collect data and the types of conclusions you can draw from their information in an efficient manner.
SEOs Can’t Decide If SEO Writing Should Die Or Not
In June we ran a poll asking you if you think SEO writing should die.
Now with well over 300 responses and a lot of fun comments…
Poll: Should We Sunset The Nofollow Link Attribute
The nofollow link attribute was originally designed to reduce comment and forum spam by removing the value of links with the nofollow attribute. Originally the major blog platforms adopted them immediately to reduce comment spam…
Panda 4.1 — Google’s 27th Panda Update — Is Rolling Out
Google has announced that the latest version of its Panda Update — a filter designed to penalize “thin” or poor content from ranking well — has been released. Google said in a post on Google+ that a “slow rollout” began earlier this week and will continue into…
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Google AdWords Ad Customizers Rolling Out: Dynamic Insertion On Steroids
To those arguing that Google has been steadily dumbing-down AdWords and taking controls away, the company is responding with what it’s calling Tools for the Power User. The first tool to come out of the box are ad customizers, designed to help advertisers optimize ad creatives at scale. Ad…
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SearchCap: Strange “Right To Be Forgotten” Requests, Ask.com CEO Refutes Arbitrage Accusation & More
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: In The EU, Lots Of People Are Asking Google To Forget Content That They Authored Here’s one from the “shaking my head” department: If you…
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SPONSOR MESSAGE: Easily Retarget Lost Website Visitors across Facebook, Twitter, and the Web
98% of your website visitors do not convert. Perfect Audience keeps your brand in front of lost prospects giving you many more chances to convert those valuable visitors into customers. Perfect Audience- the simplest and fastest way to drive more reven…
In The EU, Lots Of People Are Asking Google To Forget Content That They Authored
Here’s one from the “shaking my head” department: If you assumed that all of the “Right To Be Forgotten” (RTBF) requests that people in the European Union are sending to Google are for unflattering or inaccurate web pages written by third parties, you’d be wrong….
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How Top Restaurants Serve Up and Stack Up in Mobile SEO
The Search Agency (TSA) analyzed how top restaurants and catering businesses fared against its mobile SEO criteria in its latest “mobile experience scorecard” report.
Will Your Business (And Your Website) Adapt & Evolve With Google?
We’ve come a long way from the “10 blue links” search results page. Columnist Trond Lyngbø outlines how to ensure you’re keeping up as SEO develops.
The post Will Your Business (And Your Website) Adapt & Evolve With Google? appeared first on Search Engine Land.
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E-Commerce Link Building — The Challenge That Won’t Go Away
Contributor Eric Ward explains how to go beyond the standard issue link building practices and adopt tactics that actually work.
The post E-Commerce Link Building — The Challenge That Won’t Go Away appeared first on Search Engine Land.
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