Google: Penguin Refresh May Come As Early As Next Week
Google’s Gary Illyes, Webmaster Trends Analyst and Search Quality Engineer, said at Search Marketing Expo East that Google may be launching a Penguin algorithm refresh sometime next week. This is not just a refresh, but a large re-write of the algorithm that took Google almost a full year to…
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Celeb Lawyer To Google: Block Nudes Or Pay $100 Million
As reported by several media outlets, an LA-based attorney representing “over a dozen female celebrities” whose photos were hacked and stolen in the recent iCloud nude photo scandal has threatened Google with $100 million in damages if the company doesn’t immediately block or…
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Avoiding SEO Pitfalls During Conversion Rate Optimization
There are so many benefits to A/B testing your landing pages — just be sure you don’t accidentally damage your SEO efforts!
The post Avoiding SEO Pitfalls During Conversion Rate Optimization appeared first on Search Engine Land.
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Bing Ads Debuts Enhanced Sitelinks In US
Enhanced Sitelinks are now available on Bing Ads in the U.S., and will be rolling out to more global markets through the end of the year. Enhanced Sitelinks offer two additional lines of copy below the link itself. Bing Ads reports that on average, advertisers testing Enhanced Sitelinks saw…
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There’s a Good Chance Google Is Rejecting Some of Your Products Right Now
A simple guide for how to prevent your products from getting rejected on Google.
Lessons From Google@Manchester: You Don’t Need To Be Big To Be Best
Two talks at the annual Google@Manchester conference in the UK this week revealed the light at the end of the tunnel for SMEs everywhere.
The post Lessons From Google@Manchester: You Don’t Need To Be Big To Be Best appeared first on Search Engine Land.
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Moz: Google’s New Quick Answer Box Now Showing 98% More Often
According to a Moz tracking study the new formatted quick answers box you find in Google for queries like [what is seo] is showing up 98% more often than a week ago. Overall, general answer boxes, including stock quotes, weather forecasts, box scores a…
Google Expands Dynamic Remarketing Ads
Google is expanding their dynamic remarketing ads to more verticals including hotels, flights, real estate, classifieds, jobs, auto…
Connection Time & HTTP Status Codes Used By GoogleBot For Crawl Efficiency
There is nothing worse than knowing Google is having a tough time accessing your content unintentionally. Well, truth is, if you robots.txt or nofollow your site out of Google by accident, I don’t feel bad for you. But if your server flakes out on you…
Was I Hit By Google Panda 4.1? Looks Like I Was…
Last Thursday, September 25th, Google announced that they began rolling out Panda 4.1 – a revised algorithm to improve their detection of Panda like signals and ultimately aim at helping smaller sites do better with the algorithm…
8 Weeks After Migrating To HTTPS: Google Webmaster Tools Analytics
The day or so after Google announced there was a ranking benefit from HTTPS (tiny signal they said), I migrated my corporate site over from HTTP to HTTPS. I did so…
The “Content-Driven” Sales Funnel
Though the “integrated” approach to content marketing will mean that your content is discovered through many varied channels, including search, it’s always best to take a keyword-centric approach to begin with.
To Avoid Liability, Google Limits German News Content To Headlines
German news and magazine publishers are determined, one way or another, to get Google to pay them for their content. They’re not upset about the content appearing in Google News or search. They want it to appear – they just want Google to pay for it. Google doesn’t want to pay….
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SMX East 2014 Day Two Live Blog Coverage
Day two of Search Marketing Expo East is now complete and below is some of the live blog coverage we found throughout the day. BuzzFeed Founder Jonah @Peretti Talks SEO, Social at #SMX, BruceClay.com #SMX Liveblog: 25 Examples of Structured Data You Ca…
SearchCap: Google Crawling, CTR Study & Focus On The User
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Up Close @ SMX East: How Ads Influence Organic Click-Through Rate On Google If the SERPs are a zero-sum game, where…
Up Close @ SMX East: How Ads Influence Organic Click-Through Rate On Google
If the SERPs are a zero-sum game, where drawing a click in one place takes it away from another, how are ads influencing organic click-through?
The post Up Close @ SMX East: How Ads Influence Organic Click-Through Rate On Google appeared first on Sea…
So Long, Farewell, Auf Wiedersehen Yahoo Directory
Yahoo will be shutting down Yahoo Directory as well as Yahoo Education and Qwiki. The Directory will officially shutter on December 31, 2014.
A New Click Through Rate Study For Google Organic Results
Advanced Web Ranking has released a study showing fresh data on the click-through-rate from Google’s organic search results. The data was taken from Google Webmaster Tools Search Queries reports from large accounts back in July 2014. On average, 71.33% of searches resulted in a page one…
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Google On How They Know When To Slow Or Stop Crawling Your Web Site
Today at SMX East, Google’s Webmaster Trends Analyst, Gary Illyes shared with the audience two technical ways Google determines when GoogleBot, their crawlers, should slow down or stop crawling your web site. One of the more important factors with SEO is to ensure the search engine crawlers…
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How User Intent Will Forever Inform Successful Keyword Strategies
Forget trying to keep up with the thousands of algorithm changes that happen every year. Focus on what really matters and you’re golden.
The post How User Intent Will Forever Inform Successful Keyword Strategies appeared first on Search Engine Land.
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