Up Close @ SMX: Making Mobile SEO Perform For You – Design, Approach & Speed
Mobile SEO differs from desktop and its importance its growing rapidly.
The post Up Close @ SMX: Making Mobile SEO Perform For You – Design, Approach & Speed appeared first on Search Engine Land.
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4 Reasons Why Attribution Is So Hard
Attribution can be so hard to get “right” because of organizational alignment, tricky metrics, the mobile problem, and the legacy of digital marketing.
Sad Day: Google Penguin Goes One Year Without A Refresh &…
Today is a sad day, being that Google has not refreshed the Penguin algorithm for a year. Today, October 4th, is the year anniversary of Penguin 2.1 – those hit a year ago, are probably out of business by now.
Today is also Yom Kippur, well…
SearchCap: Bing Lyrics, Google HTTPS Stats & SEMPO Code Of Ethics
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Starts Showing Full Song Lyrics Right In Search Results While SEOs debate Google’s recent addition of structured data in its search results, Bing is making a…
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Google Panda 4.1 Update Will Affect 3 to 5% of Queries
The newest Google Panda update proves yet again that there is no replacement for quality content.
Bing Starts Showing Full Song Lyrics Right In Search Results
While SEOs debate Google’s recent addition of structured data in its search results, Bing is making a similar — and perhaps more significant — change to its search results: Full song lyrics are now showing on Bing’s search results page in the US, and Bing says it plans to…
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Video Recap of Weekly Search Buzz :: October 3, 2014
In this weekâs video, I catch up on the past two weeks of search news. First, Panda 4.1 was released on the first day of Rosh Hashanah, it aimed to help smaller/medium sized web sites but it may have hurt this site badly. Google may be releasing Penguin 3.0 next week…
How Will Google’s Continued Efforts To Display Content Directly In Search Results Impact SEO?
Last week, Google officially rolled out Structured Snippets, the search giant’s move to show snippets of relevant data directly in its search results. According to Google, the content being displayed is powered by its Knowledge Graph, as well as other data sources. As Search Engine Land news…
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Fast SEO Competitive Analysis
Careful keyword research is a time-consuming, often overlooked, but yet foundational aspect of creating a fantastic SEO strategy.
Measuring PPC Account Efficiency Vs. Volume: A Case Study
In making your PPC accounts efficient, are you passing up volume that could be profitable? Columnist Matt Umbro checked it out in one account.
The post Measuring PPC Account Efficiency Vs. Volume: A Case Study appeared first on Search Engine Land.
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Google: More First Page URLs In Search Results Are HTTPS Relative To The URLs On The Web
At Search Marketing Expo East, Google’s Gary Illyes presented on an HTTPS panel and shared some very interesting data and history on Google’s HTTPS ranking signal. Page One Search Results More Likely To Contain HTTPS Urls Gary explained that why only 10% of the crawled and discovered…
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2 Mistakes That Cause Advertisers to Quit AdWords Just When They’re on the Verge of a Breakthrough
AdWords isn’t an appropriate advertising medium for every business, but the truth is that many advertisers give up on AdWords way too soon.
Google SafeSearch For Network Administrators Goes Secure
Google is migrating much of their infrastructure over to HTTPS still and the next thing is the feature to enable network administrators, mostly for schools…
Google: Lots Of SEOs From Poland Abuse Clients
One of Google’s spam fighters, Karolina KruszyÅ”ska, who focuses on the Poland search market…
Bing Mocks Google About HTTPS Ranking Boost
Yesterday at SMX East on the panel well both Google and Bing sat, there was an open Q&A for the search engines and SEOs who were on that panel…
Is Google Really Releasing Penguin 3.0 Next Week? Maybe…
Yesterday at SMX East, I reported on Search Engine Land in real-time that Google’s Gary Illyes said on stage that Penguin may come next week.
Tomorrow, which is Yom Kippur, will be the one-year anniversary of the last Penguin refresh, Penguin 2.1……
Internet Marketing for 2020
A look at what the future might hold for search marketers, created with clues from Google’s algorithms and patents.
SMX East 2014 Day Three Live Blog Coverage
Day three of Search Marketing Expo East is now complete and below is some of the live blog coverage we found throughout the day. #SMX Liveblog Googler Talks HTTPS + Insights from SEO VIPs, BruceClay.com #SMX Liveblog: Conversion Rate Rock Stars, BruceC…
SearchCap: Google Penguin Coming Soon, Bing No To HTTPS Boost & Nude Celeb Photos Sue Google
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google: Penguin Refresh May Come As Early As Next Week Google’s Gary Illyes, Webmaster Trends Analyst and Search Quality Engineer, said at Search Marketing…
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Bing: No Plans To Give Ranking Boost For HTTPS
At Search Marketing Expo, Bing’s Vincent Wehren, the Lead Program Manager for Bing Webmaster Tools, said they have no plans on ever giving a ranking boost to websites that switch to HTTPS. In August, Google began giving sites that use HTTPS a ranking boost as a bit of an incentive to…
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