Google August 2024 Core Update Finished Rolling Out
The Google August 2024 core update finished rolling out yesterday at around 3 pm ET. It took over 19 days to roll out, starting on August 15th at 11 am and finishing on September 3rd at 3 pm. The update was expected to take a month but ended up takin…
Google Docs: Do Not Specify A Fragment URL As Canonical
Google has updated its search developer canonical documentation to specify that you should not set specify a fragment URL as canonical. Google added that bullet point to the best practices section of the document.
Google Business Profiles Drops Q&A Feature In India (& Other Some Regions)
Google Business Profiles seems to have dropped the Q&A feature from businesses in India and some other regions, or at least, a number of them. The issue started a few months ago, and the feature is still missing in that region.
Microsoft Advertising Logos / Call To Actions & Other Search Ad Updates
Microsoft published its updates for September 2024 yesterday and a lot is around Performance Max updates for Microsoft Advertising. Plus, you can now add logos and call to actions to your ads, a new Search term insights report is rolling out, Search th…
Google Image Search: From This Image
Google is testing a new feature, or search refinement, within the image search results that shows you “from this image.” I suspect this shows you matches of other image search results, from the image you are currently looking at.
Defying the cuts: Overcoming Google Ads budget constraints by Adthena

Discover how to optimize your campaigns, reduce waste, and maximize ROI in challenging economic times.
Google August 2024 core update rollout is now complete

The update took 19 days to rollout and was a pretty impactful update.
Google Ads unveils advanced performance planner for YouTube campaigns

Google Ads introduces advanced Performance Planner plans, optimizing YouTube campaigns with tailored strategies for both Action and Awareness goals.
Google Ads rolls out new promotions feature for App campaigns

Google Ads is testing a new “Promotions” feature for App Campaigns, allowing advertisers to create event-driven promotions tailored for mobile users.
Microsoft Advertising September product roundup

Display Ads, Video Ads, CTV, PMax and bid strategy updates, bring new ways of advertisers optimising campaigns and having better reach of their audience.
ChatGPT for PPC: 17 strategic prompts you can use today

Learn how to use ChatGPT to level up your paid search efforts without sacrificing strategy, authenticity and creativity.
Google Trends email subscriptions to stop working on October 29

This comes shortly after Google updated the user interface for the trending now results.
15 questions to ask your new SEO clients

Boost client retention and get better SEO results while avoiding roadblocks and frustrations by asking the right questions at the outset.
September 2024 Google Webmaster Report
It finally happened, we got a new core update, the Google August 2024 core update touched down on August 15th. It resulted in some movement with some sites hit by the September helpful content update and also many sad stories, including many sites that…
YouTube SEO Questions Answered
A few months ago, we posted some answers about how YouTube ranking is affected by various variables and factors – YouTube SEO questions and answers, if you will. Well, the YouTube Liaison posted a number of short video answers around the YouTube algori…
Google Trends Email Subscriptions Going Away Next Month
Google will discontinue the Google Trends email subscription service on October 29, 2024. Google sent emails to those who had subscribed to Google Trends over email saying, “Google Trends trend notifications will no longer be supported and existing al…
Bing Knowledge Panel & Featured Answers Table Of Contents Animation
Microsoft recently added an animation or highlight effect on its featured answers or knowledge panels at the top of its Bing Search results. When you hover your mouse over the table of content on the left side, the section it corresponds to in the answ…
Google Tests New Map Pin Shapes
Google is testing a new shape and maybe colors for the map pins they use in Google Search and Google Maps. The new shape is less of a pin/diamond shape and more of a circle shape.
New Google Analytics 4 Benchmarking Data
Google Analytics, GA4, seems to be rolling out benchmarking data, similar to Universal Analytics before it. This feature lets you compare your analytics data to others in your same industry – so you can benchmark how well or poorly you are doing.
Google Search Finally Supports AVIF Images
Google announced on Friday that they finally natively support AVIF image file types for Google Search, Google Images and anywhere Google Search uses images, such as Google News, Google Discover and more.