Quality Assured! How to Create a Universal SEO QA Checklist
Introducing the universal SEO QA checklist, especially designed to be used by anyone on the team from IT to an admin to the SEOs.
Hold Your Horses: The Knowledge Vault Is Just A Research Project For Now
You may have heard buzz about Google’s “Knowledge Vault.” Contributor Eric Enge explains what it is and the real-world implications you should be considering.
The post Hold Your Horses: The Knowledge Vault Is Just A Research Project For Now appeared…
Google Searches For Halloween Costumes Show Frozen’s Elsa, Olaf & Anna Top The List
What are the hottest and most desirable costumes for Halloween this year? Well, according to Google searches, the movie Frozen made three of the top ten list. Elsa, Olaf and Anna from Frozen the Movie are the top trending costume searches on Google Sho…
It’s Not an SEO’s Job to Create Content
For some reason, as SEOs we think it is our job to do everything. However, it’s not an SEO’s job to create content.
3 Must-Know Findings About Cross-Channel Attribution
While there have been technological advancements that enable more sophisticated multi-touch attribution models, many marketers are still challenged by connecting the dots and acting on the insights revealed from their measurement to truly make an impact o
Video Recap of Weekly Search Buzz :: October 10, 2014
Before I start, it is important to note I am offline today and was offline yesterday – so this video was pre-recorded. It is also important to note this because Penguin may or may not have been refreshed and I wonât know about it until late Saturday night – if it was…
Up Close @ SMX: Avoiding SEO Disasters
Contributor Russell Savage recaps Mark Munroe’s presentation at SMX East, in which he discussed common SEO disasters, as well as ways to detect and prevent them.
The post Up Close @ SMX: Avoiding SEO Disasters appeared first on Search Engine Land.
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TopSEOs: “We Have Not Been Banned By Google”
Despite Google apparently dropping two of its domains this week, TopSEOs denies that it has been banned and says it’s in contact with Google to discuss the situation. On Wednesday, Mark Jackson at Vizion Interactive posted that TopSEOs had been deindexed in Google’s search results. Sure…
Please visit Search Engine Land for the full article.
SearchCap: Google Reports “Right To Be Forgotten” Totals, Should You Copy SEO Tactics? & More
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Nixed 4,143 Links To YouTube, Groups Under “RTBF” On the heels of our earlier discussion of search-index removal requests under the…
Please visit Search Engine Land for the full article.
Facebook & YouTube Are Top Sites With Content Removed From Google Under “Right To Be Forgotten”
Google is now sharing details about Right To Be Forgotten removals in a new section of its pre-existing Google Transparency Report area. The latest numbers show that Facebook, ProfileEngine.com and Google’s own YouTube are the top three sites to have content taken down through the new…
Please visit Search Engine Land for the full article.
Study: 60 Percent of “Right To Be Forgotten” Requests Denied
Reputation VIP operates the Forget.me website intended to handle Google and Bing “Right to Be Forgotten” (RTBF) requests. Using three months of data, the company has released a study on RTBF’s impact in France, the UK and Germany. There was a smaller, separate study on Spain. It…
Please visit Search Engine Land for the full article.
Sit Back and Let Google Make Plans for You
Now, the updated Google app can help you plan your next date or discover where to dine out when traveling.
Should You Copy A Top Site’s SEO?
Big sites like Amazon.com can teach us a lot about SEO…or can they? Contributor Tom Schmitz gives us the lowdown.
The post Should You Copy A Top Site’s SEO? appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Know Your Platforms: AdWords vs. AdWords Express
What are the key differences between AdWords and AdWords Express? Which platform is best suited for the needs and goals of your business?
What To Do When The PPC Competition Plays Dirty
Contributor Pauline Jakober shares concrete steps you can take to combat shady PPC practices — even when the search engine declines to take action.
The post What To Do When The PPC Competition Plays Dirty appeared first on Search Engine Land.
Pleas…
Videos: Google’s Maile Ohye Gives Local Businesses Advice
Maile Ohye of Google is one of the best people there are providing clear, concise…
Over 50% Of SEOs Are Concerned About Negative SEO Extortion
A few months back we reported on a mass of negative SEO extortion emails being sent around. We asked our audience if these negative SEO extortion emails scare them and truth is…
Do We Need A Search Marketing Code Of Ethics?
It has been a while since we talked about SEMPO, Search Engine Marketing Professionals Organization, one of the first and longest lasting organizations for the SEM community.
But they announced they will be working on a code of ethics for the SEM comm…
Google: 30% Of First Page Search Results Contain HTTPS URLs
Here are more Google HTTPS tidbits from my SMX coverage last week…
Cross-Device Measurement: Believe the Hype
The basic task of marketing is to deliver better results when achieving a particular goal, whether it be better SEO, brand awareness, conversions, or in-store purchases. When targeting consumers across devices, it is important to evaluate whether the righ