Create Unique Meta Descriptions For Scraper Sites Benefit Only
Here’s an old school geeky test set to illustrate something I’ve long wondered about. Google has said for years “create unique meta descriptions”. If you follow that advice to the letter – all you are doing is giving somebody else free text for their spam site. A good unique meta description only increases click through rate if the page […]
Apple Launches “Maps Connect,” Self-Service Local Listings Portal
This afternoon Apple notified us of a new self-service portal to add or edit local business listings: Apple Maps Connect. It’s intended for small business owners or their authorized representatives (though not agencies) to be able to quickly and easily add content directly into Apple Maps….
Please visit Search Engine Land for the full article.
Search Engine Marketing Checklist for Hotel Marketers
In order to attract consumers, good search engine marketing should be built on a strong and thorough checklist.
SearchCap: Google Penguin 3.0 Details, Panda 4.1 Strategy & Bing Partners With CNN
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How Panda 4.1 Should Change Your Content Strategy Contributor Jim Yu shares proprietary data that will help you det…
Daily Search Forum Recap: October 21, 2014
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Search Engine Roundtable Stories:
Google AutoCorrects: Penguin 3…
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How Panda 4.1 Should Change Your Content Strategy
Contributor Jim Yu shares proprietary data that will help you determine how the latest Panda update might affect your site — and how you should adjust.
The post How Panda 4.1 Should Change Your Content Strategy appeared first on Search Engine Land.
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Bing Teams Up With CNN To Let Viewers Give “Real-Time” Feedback On 2014 Election Coverage
Bing is upping its political game, announcing today a partnership with CNN where users can give “real-time feedback” on CNN’s political coverage via Bing Pulse. According to the announcement, viewers will be able to vote on CNN broadcasts during the 2014 US elections, and all the…
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Bing Ads Improves Speed, Bidding, and Targeting
A marketing toolkit for Small Business Saturday is the most recent in a series of upgrades Microsoft made within its search engine’s advertising platform.
Penguin 3.0 Born One Year After Its Predecessor
One year after the release of Penguin 2.1, Google released its latest update and the search marketing world is bracing for its impact.
How To Estimate Traffic From A Ranking Increase Using Actual Metrics, Not Generic Studies
Columnist Erin Everhart shows you how to prove SEO value with traffic estimates based on your own organic data rather than generic web studies.
The post How To Estimate Traffic From A Ranking Increase Using Actual Metrics, Not Generic Studies appeared…
How To Estimate Traffic From A Ranking Increase Using Actual Metrics, Not Generic Studies
Columnist Erin Everhart shows you how to prove SEO value with traffic estimates based on your own organic data rather than generic web studies.
The post How To Estimate Traffic From A Ranking Increase Using Actual Metrics, Not Generic Studies appeared…
Google Penguin 3.0: Worldwide Rollout Still In Process, Impacting 1% Of English Queries
Google updated their Penguin algorithm with version Penguin 3.0 late Friday night. The Penguin algorithm primarily looks at a site’s backlink profile and may demote a site that appears to have a poor backlink profile. The Penguin 3.0 release was communicated very poorly by Google. With Google…
Please visit Search Engine Land for the full article.
6 Ways to Prepare Your B2B PPC Account for the Holidays
Sure, Q4 is a good time for B2B PPC managers to take a vacation, but there is still much work to be done during the holidays.
3 Small Paid Search Optimizations With Huge Impact
Columnist Larry Kim explains how a few PPC optimizations can make a big difference in your bottom line. It’s the little things that count.
The post 3 Small Paid Search Optimizations With Huge Impact appeared first on Search Engine Land.
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Google On Being In Google News As A Search Quality Ranking Signal
Yesterday in the hangout where John Mueller felt the Penguin 3.0 roll out was complete, but it wasn’t, John had a special guest from the Google News team, Stacie.
Stacie is the Google rep in the Google News forum…
Google: Don’t Use Hover Menus On Mobile Friendly Sites
As you may remember, Google is laying hints that mobile UX is coming as a ranking factor. That being the case, Googlers are now talking a lot about mobile UX (user experience) issues they see often…
Google Currently Won’t Accept HTTPS Sites Into Google Trusted Store Program
Google launched the Trusted Store program back in 2011, their way of vouching for online merchants.
But if those merchants are fully HTTPS…
The Importance of Initial Research Prior to Link Development
Even if you can take just a day or so to really do some research before you start trying to generate links, it’s incredibly beneficial.
Google: My Business Dashboard May Have Few Day Delay
Jade Wang from Google said in a Google Business Help thread that updates submitted via the old Google Places dashboard may be delayed by a few days.
I don’t think this is new information for most local SEOs but it is nice to have on record…