Reports: Google Pirate Update Has Rolled Out This Week
Last week, we reported that Google will be pushing out an update to the Google Pirate Update in the upcoming weeks. It looks like Google pushed that update out a few days ago. Torrentfreak reports the update has impacted many torrent sites. Here is a s…
18-Year Old Black Hat SEO, Charles Floate, Arrested Over Hacking & Child Porn Charges
The SEO community is currently talking about the latest news in the industry of a well-known black hat SEO, who is only 18 years old, named Charles Floate…
Target In-App Purchases With Google Ads
Google announced on Google+ that you can now target your ads around those who make in-app purchases within the Google Play store.
The new option is a check box under the interests tab, that reads “only show ads to people who purchased an app or made a…
After Google Complies With German Publishers Removal Requests, They Beg To Be Reincluded
Everyone here saw this coming. You had a bunch of German publishers upset Google indexed their content, forced Google to remove their snippets from the search results…
3 Ways to Form More Integrated Social and SEO Teams
Social and SEO teams can sometimes play juxtaposing roles on paper. But to be truly successful, both social and SEO should engage in a two-way conversation between businesses and their target audiences.
SearchCap: Germany Publishers & Google, Bing Ads Tracking & Search Mobile CTR
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Growing Your Business With Customer Reviews – October 30 Webcast Learn how capitalizing on the insights from customer reviews can increase search traffic…
Please visit Search Engine Land for the full article.
Disney Dominates Halloween Keyword Ad Spend
Almost one-third of all paid search ad spend for Halloween costume keywords was spent on a Disney-related search term, AdGooroo says.
Bing Ads Launches Universal Event Tracking
Bing Ads has developed Universal Event Tracking (UET), a way to define and track goals for performance and conversions, the company revealed at today’s Bing Ads Next event.
TomTom And deCarta Join Forces To Take On Google Maps
Personal navigation device (PND) and maps provider TomTom teamed up with independent mapping and local search company deCarta to offer developers an “end to end” alternative to Google Maps. The new joint offering provides connected mapping and navigation, local search and real-time…
Please visit Search Engine Land for the full article.
Bing Ads Launches Universal Event Tracking For Goal Tracking
Today, Bing Ads announced the global launch of Universal Event Tracking to allow advertisers to define and track goals specific to their businesses. The company also announced that Universal Event Tracking (UET) sets the stage for audience based remark…
SMX West 2015 Registration Open – Best Rates Available Now, Save $300
Search Marketing Expo – SMX West returns to Silicon Valley for its eighth year in March 2015! Featuring three days jam-packed with cutting-edge tactics, the program will include sessions on search engine optimization (SEO), paid search advertising (PPC), social media marketing, local search and…
Please visit Search Engine Land for the full article.
Mobile Ad Revenues Soar as Search and Directories Flatten Out
The IAB’s half-year ad revenue report shows record growth, mostly due to the rise of mobile advertising. Meanwhile, search and directory advertising have stayed at the same levels since last year.
Beat Google’s Mobile Experience Algo (And Help Mobile Searchers) With These Two Tools
Columnist Bryson Meunier notes that Google will soon consider mobile user experience as a ranking factor. Use these tools to prepare your site!
The post Beat Google’s Mobile Experience Algo (And Help Mobile Searchers) With These Two Tools appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
German Publishers To Google: We Want Our Snippets Back
German publishers want their snippets and thumbnails back. A consortium of roughly 200 companies, together known as “VG Media,” have said that the loss of traffic from the disappearance of these elements could cause some of their members “to go bankrupt.” The publishers have been…
Please visit Search Engine Land for the full article.
Finding Local Search Success, Post-Pigeon and Penguin 3.0
In the constantly shifting local search landscape, where it can feel like the targets are forever on the move (and interspersed with furry and feathered but unfriendly animals), what’s a marketer to do?
Keep Your AdWords Scripts Maintainable With These 3 Tips
If you’ve been using AdWords scripts for any substantial period of time, your account may feel like this messy bookshelf. There are unfinished scripts everywhere. Some scripts were added by the guy who left the company a few months ago, others by your intern who was curious and started…
Please visit Search Engine Land for the full article.
Mobile Search Ranking Study: Rank Number One Or Not Rank At All
seoClarity has published a new click-through ranking study, this one not just looking at desktop search, but more importantly, mobile search. The study finds that if you do not rank in the number one position in the mobile results, the click-through ra…
SEO: 68% Of Videos Removed Or Demoted In Google’s Search Results
Videos in the Google search results use to be one of the most popular vertical search features you’d find in the search results. But it is happening less often these days.
Some SEOs say 68% less often…
Google AdWords Anti-Piracy Ad Format Tests
Earlier this week, we reported Google is working on releasing an updated Google DMCA Piracy Algorithm update for the organic search results.
But part of that announcement was around other ways Google can reduce piracy within the search results…
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Google Penguin 3.0 Updating Again?
Google launched Penguin 3.0 late Friday night and we have a lot more detail on it now, including that it should be rolling out for the next few weeks now.
It seems that some savvy SEOs are noticing an uptick in ranking changes yesterday…