Fast SEO Competitive Analysis Part 2: Competing Content Comparison
In part two of this series on fast SEO competitive analysis, we will look at understanding search behavior and choosing target keyword categories as well as competing content comparison.
Recharge Your Remarketing With 5 Tips For Q4
Columnist Eric Couch discusses his love of remarketing, complete with tips to improve your own performance this holiday season.
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A Step-by-Step Guide to Creating Robust Content for the Holiday Season
While search marketers make it a point to continuously monitor the performance of their keywords and modify their PPC marketing bids, the process of modifying content marketing to suit seasonal changes is only just catching on.
Halloween Logos From Google, Bing, Ask.com & More
Today is Halloween and we already showed you the Google Halloween logos but I wanted to share what the rest of the search engine community was doing with their logos. I should note, Bing went all out with their home page. Surprisingly…
Bing Sever Ties With Webmasters By Firing Duane Forrester
Duane Forrester, the face, the connection, the personality for Bing and the webmaster community has been downsized. This week, Microsoft announced huge layoffs and part of those layoffs included letting Duane Forrester go…
Google AdWords Multi Login Support Rolling Out
Google announced on Google+ that you can soon login to multiple AdWords account via the top right menu. It basically will let you toggle from one account to the next very quickly…
Why Would Google Show More Indexed Pages Than Submitted Pages In Your Sitemap Report?
A webmaster asked Google why would Google show more indexed URLs than submitted URLs in the Google Webmaster Tools Sitemaps reporting section…
iOS Users Now Get Google My Business App Update
Yesterday we covered the pretty awesome updates to Google My Business including a ton of mobile updates to the Android app. Those updates are now available in the iOS version which was approved and released by Apple last night…
Coming Soon: Google AdWords Automated Extensions Report
Google quietly announced on Google+ that in the next couple weeks they will roll out a new advertiser report within the AdWords console to show advertisers how well their automated ad extensions are performing…
Halloween Google Logos: Doodle Team Scares Up Six Different Designs For Today’s Homepage
Today’s Google homepage is ready for Halloween, dressed up with six different GIFs to mark the holiday. Also known as All Hallows Eve and All Saints Eve, Halloween has been around throughout the ages, with its beginnings often credited to the Celts who celebrated the day to mark the end of…
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Writing Your Way to the Top of Search and Social Results
We’ve entered the era of intelligent content that is laced with smart optimization and is penned by qualified writers who have a name, rank, and serial number of credentials and influence.
Can Groupon Break Into the Search Market?
Groupon’s new search feature is a Yelp-like directory of business pages with contact info, user reviews, deals, and a goal of engaging you to spend more time on Groupon’s website.
SearchCap: Duane Forrester No Longer With Bing, Animated GIFs In Bing Images & Paid Search Roundup
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The Economic Impact of SEO Media Services- November 6 Webcast Using an outside expert resource for global SEO and e…
The Economic Impact of SEO Media Services- November 6 Webcast
Using an outside expert resource for global SEO and earned media services can make your search marketing campaigns a valuable investment. But how do you justify the cost to your management? In this live webcast, Forrester Researchís Dean Davison and Shar VanBoskirk will lead a discussion…
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SPONSOR MESSAGE: Guide to Social Advertising 2014
Social advertising challenges a brand to think differently about both social engagement and advertising. It requires marketers to appeal to the prospect in new ways. This Grande Guide from Oracle Eloqua is about advertising in the social media sphere- what it means, why it’s worth it, and how best…
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Bing Images Adds Animated GIF Filter
Bing announced there is a new filter within Bing Images to let you only see animated GIF images. Animated GIFs are a grouping of images that may appear as a movie but are just a series of images. You can now filter your image searches on Bing by the an…
Duane Forrester, Bing’s Long-Time Webmaster Outreach Manager, Loses Job In Microsoft Layoffs
Duane Forrester, the senior product manager in charge of webmaster outreach for Bing, has lost his job as part of the recently announced layoffs at Microsoft. The move leaves Bing without one of its longest-serving and recognizable faces to the SEO and…
Chinese Search Giant Baidu Reports $2.2 Billion In Revenue For 3Q 2014
China’s leading search engine Baidu posted its 3Q 2014 earnings yesterday, reporting $2.2 billion (RMB13.520 billion) in total revenue, a 52 percent year over year increase. According to Baidu chairman and CEO Robin Li, the site’s mobile traffic surpassed PC traffic last quarter, with…
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Six Reasons To Fire Your SEO Agency
What distinguishes a good search engine optimization practitioner from a not-so-good one? Columnist Neil Patel shares his thoughts.
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Marketing In Transit: Selling To Mobile Searchers
Consumers are increasingly using their mobile devices to connect with local businesses, yet many of these sites still aren’t mobile-friendly. Columnist Chris Marentis offers his advice.
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