Hot Holiday Tips and Tricks
While for many the holidays mean cozying up with hot chocolate, singing holiday tunes by a warm fireplace, or spending time with family and friends – for those in e-commerce, Q4 means planning, budgeting, reporting, and good ole’ quality time with the
Understanding Question/Query Answering In Search & How It Relates To Your Website
As Google delves further into semantic search, our focus must shift from targeting keywords to answering questions. Columnist Barbara Starr shows how you can use structured data to help search engines understand your content.
The post Understanding Question/Query Answering In Search & How It…
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Google Quality Score Algorithm Update?
A couple savvy advertisers posted in WebmasterWorld that they noticed major changes to their quality score metrics for a nice number of keywords in mid-October…
10 Tools to Help Discover and Monitor Negative SEO Activity
Negative SEO is real. Even if you don’t believe someone will target your website, it never hurts to monitor your presence in search.
SEO Industry Growth, Widespread Failure, and SEO Industry Challenge
Google is doing a good job managing SEO. It has positioned itself such that it has so much cash and so much control, that it can manipulate the search experience to counter SEO efforts, even while hurting users and in many cases wrecking the search quality, without much risk to it’s own success. And now […]
SearchCap: Bing Talks Search Share, Matt Cutts On Future With Google & Major Drop In Traffic After Loss Of Snippets
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing: It’s Unlikely That We’ll Take Search Share Away From Google Microsoft’s Director of Search admitted this week that Bing isn’t likely to put a significant…
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Bing: It’s Unlikely That We’ll Take Search Share Away From Google
Microsoft’s Director of Search admitted this week that Bing isn’t likely to put a significant dent in Google’s search market share. Stefan Weitz appeared Tuesday at the Web Summit conference in Ireland, where he told attendees that Bing instead wants to focus on making its search…
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2014 SMX Social Media Marketing Conference Preview
In less than two weeks, the editorial staff from Search Engine Land and our sister site Marketing Land will host the 4th annual SMX Social Media Marketing conference (November 19-20th) at the ARIA Resort and Casino in Las Vegas, Nevada. For this year’s lineup, in addition to strategic…
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SPONSOR MESSAGE: Last Minute Guide to Holiday Advertising on Facebook
As the holidays approach with a flurry of shopping activity, it’s imperative retailers devise a Facebook–specific strategy to maximize advertising dollars on the social network. Get this report and learn 4 strategies for retailers to optimize their Facebook ad spend, including deep…
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How To Maximize Local Search Traffic This Holiday Season – November 13 Webcast
Based on the latest Pigeon update, Rio SEO’s retailers saw a 20% increase in online traffic from search above last season. With the holidays just around the corner, it’s time to make sure your local search strategy is utilizing best practice SEO and user experience. In this webinar Bill…
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Matt Cutts: Being Google’s “Lightning Rod” For Unhappy SEOs Might Not Be Productive
Last week, the head of Google’s web spam team Matt Cutts announced that he was extending his leave. Now, Cutts has opened up a bit more about it, further suggesting he won’t return. Cutts also suggested that having himself or anyone be a public face for Google in terms of publisher…
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How Can SEOs Sell “Shiny, Sexy” Search?
In a panel discussion at ad:tech New York, Kevin Ryan of Motivity Marketing, Shreya Kushari of Digitas, and Hamid Saify of Deutsch discussed the best practices for getting reluctant clients to realize the power of search.
Google Maps Adds New Features and Brighter Colors
In order to better serve its mobile customers and compete with the likes of Yelp and Foursquare in the mobile and local market, Google Maps is in the process of rolling out a new series of features.
Cliff Diving With Panda, Penguin, and Pirate: Now What?
Things have become too complex for someone who does not practice SEO on a daily basis to jump in and try to fix a penalty themselves.
Want To Speak @ SMX West? Here’s How
The agenda is live, and we’re now accepting submissions to speak at Search Marketing Expo – SMX West 2015, March 3-5, at the San Jose McEnery Convention Center. To increase the odds of being selected, be sure to read the agenda. Understand what the sessions are about. Ensure that your pitch is on…
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What’s Ahead For Paid Search?
As SERPs become more intuitive and in-app ads increase, the nature of paid search is changing. Columnist Mona Elesseily discusses how such shifts can shape the future of paid search.
The post What’s Ahead For Paid Search? appeared first on Search Engine Land.
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Why Shoppers Abandon Their Carts – and What Search Marketers Can Do to Help
Expanding in-site search capabilities is one way search marketers can improve cart abandonment rates.
Watch Matt Cutts Respond To If He Will Return To Google Search
Last night on episode 274 on This Week In Google, Matt Cutts was a guest. And he was able to talk about his announcement about extending his already long leave with Google.
Here is the video:
At around 9 minutes and 50 seconds into the video, they…
Google Maps App Goes To A New Slick Interface
Google announced they are rolling out a completely new design and interface for both the Android and iOS versions of the Google Maps app. The new design goes with the “material design” principles, giving it a fluid and smooth interface…
Coming Soon: Google Analytics AdWords Shopping Campaigns Report
Google noted on Google+ that they are coming out with a new Google Analytics report for helping AdWords advertisers who use shopping campaigns track those campaigns…