Report: Google-Apple Safari Search Deal Expiring, Yahoo & Bing Want In
According to The Information Google’s default Safari search deal with Apple is up in 2015. Microsoft and Yahoo are reportedly separately competing for the Safari business across devices. The Information says that both companies are pitching to Apple’s Eddie Cue and that his decision…
Please visit Search Engine Land for the full article.
Google Quietly Updates The International Targeting Hreflang Webmaster Tools Reporting
Google has updated the “accuracy” of the reporting within the Google Webmaster Tools International Targeting section. On November 18th, Google said: Google refined the accuracy for reporting hreflang tags. This update might show as a sudden change in the report graph. You now may see an…
Please visit Search Engine Land for the full article.
Ask.com’s Top Searches of 2014 & Predictions for 2015
The year may not be over yet, but Ask.com is pulling out all the stops and has already released its top searches of 2014, as well as its predictions for 2015.
Ask.com’s Top Searches of 2014 & Predictions for 2015
The year may not be over yet, but Ask.com is pulling out all the stops and has already released its top searches of 2014, as well as its predictions for 2015.
…
Yahoo Test Removes Display URLs On Select Text Ads
Yahoo appears to be running a new test on search ads in which the display URL isn’t displayed in the ads. What’s interesting, though, is that the display URLs aren’t removed on all the ads within a SERP — some ads do have a display URL showing. Above is a screenshot captured…
Please visit Search Engine Land for the full article.
3 Key Display Advertising Themes For Search Marketers
Digital marketers’ jobs are not getting any easier. Whereas search marketing complexity arises from the sheer volume of keywords and campaigns that brands have to manage and optimize for, display marketing complexity is born from the dizzying array of players in the display ecosystem. It’s…
Please visit Search Engine Land for the full article.
Bing: Our Home Page Is Pretty & In HD Quality
Bing announced that you should go to Bing.com because they have a new format for their home page – HD quality images.
Bing has for a long time had beautiful and fluid imagery on a daily basis on their home page…
Don’t Be a PPC Turkey: Last-Minute Tips for Your Campaigns
Before you leave the office to celebrate, take a few minutes to make sure your PPC campaigns are ready for the top three spending days of the year: Thanksgiving Day, Black Friday, and Cyber Monday.
Don’t Be a PPC Turkey: Last-Minute Tips for Your Campaigns
Before you leave the office to celebrate, take a few minutes to make sure your PPC campaigns are ready for the top three spending days of the year: Thanksgiving Day, Black Friday, and C…
3 Common Challenges Facing All SEO Managers
Anyone managing an SEO program, either in-house or for a client, knows there are a multitude of challenges. In fact, at SMX East back in October, Mark Munroe gave us this hilarious quote applying Murphy’s Law to SEO: It’s true! Just when you think everything is perfect and things couldn’t be…
Please visit Search Engine Land for the full article.
Google Drops Results In European Settlement But Watch The Penguin Drive By…
Google Settles UK “Defamation” Suit, Agreeing To Remove Malicious Links by Greg Sterling sums up the actual settlement pretty well but for those who read this site, I bet you’ll find it ironic that during a live BBC TV news report, the bus drove by out…
Google Mobile Shopping Adds More Details, 360 Views & Local Inventory
Google announced they have added new features to the mobile search results around shopping ads to bring more detailed product data in the search interface…
Google: Your Content In Tabs & Click To Expand May Not Be Indexed Or Ranked
The other day, I covered a thread around click to expand content not being indexed or ranked by Google. So I decided to ask John Mueller of Google that question in a live hangout on Google+ about a week ago and I was a bit surprised by his response……
Create Your 2015 Holiday SEO and Content List – Think Next Year Now!
In this post we take a look at holiday marketing trends year-over-year and what to watch going into 2015, so you can put ideas on your holiday marketing list for next year, right now.
Create Your 2015 Holiday SEO and Content List – Think Next Year Now!
In this post we take a look at holiday marketing trends year-over-year and what to watch going into 2015, so you can put ideas on your holiday marketing list for next year, right now. …
Energize Your Content Strategy with Buyer Personas & Buyer Journeys – December 4 Webcast
Killer content is only “killer” if you know your audience. Your content needs to relate to your buyers in meaningful and lasting ways. Join us Thursday, December 4th for this Digital Marketing Depot webcast with Bryan Eisenberg. He’ll discuss why it’s essential to develop the right…
Please visit Search Engine Land for the full article.
SearchCap: Google Poland Penalty, Break Up Google & Black Friday Shopping
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 3 Proven Ways To Write Ads That Deliver More Conversions Now you know you need to change your paid search creative …
Google Contributor Lets Users Pay to Remove Ads From Websites
Google is running an ad-free Internet experiment that could challenge its own ad-funded business model.
Google Contributor Lets Users Pay to Remove Ads From Websites
Google is running an ad-free Internet experiment that could challenge its own ad-funded business model.
Google to be ‘Broken Up’ in Europe in Bid to End Search Monopoly
Google could face drastic measures being taken against it in Europe in order for competition online to be “restored”.