How to do PPC competitor analysis
Monitor your PPC competitors, analyze their ad strategies and leverage insights to optimize your campaigns and post-click experiences.
Daily Search Forum Recap: September 10, 2024
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Apple Visual Intelligence is Apple’s version of Google Lens but it uses Google, ChatGPT…
Does generative AI save time, money and resources in SEO?
Explore AI’s impact on SEO efficiency, cost-saving and resource management through these real-world use cases.
Apple Visual Intelligence – search using your iPhone camera
Apple uses Google, OpenAI and other search providers for the search results.
Google is hiding search data from advertisers and profiting
Here’s how it affects your ad campaigns and what you can do to optimize performance despite limited visibility.
Apple Visual Intelligence – Local, Shopping & More
Apple had its big event yesterday, and during the iPhone talk, they announced Apple Visual Intelligence. Where you can take photos of anything, and it will use Apple Intelligence for local search, shopping, homework help, and more.
Bing Search Footer Message To Encourage More Searches
Microsoft is testing, showing a notice at the bottom of the Bing search results that says, “Search by typing anything on the keyboard.” This happens when you reach the footer of the Bing Search results. When you start typing, your characters appear in …
Google AI Overviews Show Shopping Results For Commercial Queries Again
Google is bringing back shopping and product results in the AI Overviews for commercial queries. I’ll be honest, I don’t remember them going away but I am told they have now returned. Maybe they went away with the Ray update, when Google restricted ho…
Report: Half Google AI Overviews Links Overlap With Top Search Results
A new Google AI Overview study says that about half of the links displayed in the AI Overviews overlap with the links shown in the traditional Google Search results. Plus, the most linked to sources are YouTube and Wikipedia, according to the new report.
Google Maps Showing Business Photos On Review Sentiments
Google is now showing business submitted photos from Google Business Profiles in the Google Local and Maps review sentiments section. So above the reviews, Google may show photos submitted by the business, related to those reviews.
Scaling local advertising with automation in the new media landscape by Fluency
How to improve performance and efficiency.
Future of AI in content marketing: Key trends and 7 predictions
Stay ahead in content marketing by exploring AI trends and expert predictions that reveal how technology is reshaping audience engagement.
How to boost audience engagement: Top strategies and techniques
Unlock audience engagement strategies, including personalized rewards, progress tracking, interactive content and fostering brand communities.
Google Ads Saying Goodbye To Enhanced CPC In March 2025
Google Ads emailed advertisers using Enhanced cost-per-click (eCPC) to let them know that in March 2025, Enhanced CPC will be sunset and any campaigns using Enhanced CPC will be migrated to Manual CPC bidding.
Google Business Profile Appointment Link Broken Notifications
Google is emailing some businesses when it detects that their Google Business Profile appointment link is not working. Google’s email says, “Fix your business Google link.”
Bing May Use ProductGroup Markup In The Future
Microsoft Bing may use ProductGroup markup in the future for its “captions” in the Bing Search results. Fabrice Canel from Microsoft said while they do not support it yet, “it’s on our radar” and “the team is closely monitoring its adoption.”
Bing Treats 308 Redirects Same As 301 Redirects
Fabrice Canel from Microsoft said that Bing Search treats 308 redirects the same as they treat 301 redirects. This is the same as what Google said back in 2021, although Google has been a bit wishy-washy on redirects over the years.
Bing Product Search Results With See Details Button
Bing is testing a big blue “see details” button for some of the product listings in its search results. Normally when you hover your mouse cursor over the products, they expand a little but now they are also showing a blue button to “see details.”
Google Ads to deprecate enhanced CPC for Search and Display Ads
Google Ads will begin phasing out enhanced CPC in October with the goal of transitioning all remaining campaigns to manual CPC by March 2025.
YouTube Studio adds new website visits goal for promotions
YouTube Studio now has a website visits goal in promotions, allowing creators to drive traffic to their websites directly from their videos.