SearchCap: Bing Local Carousel, NORAD Tracker & Yahoo Search Trends
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Paid Search Revenue Gains Outpaced Retailer Ad Spend On Black Friday, Cyber Monday Over the Thanksgiving week, reta…
Paid Search Revenue Gains Outpaced Retailer Ad Spend On Black Friday, Cyber Monday
Over the Thanksgiving week, retailers increased ad spend on paid search by 49 percent compared to 2013, according to new data from Kenshoo. On the biggest shopping days — Thanksgiving, Black Friday and Cyber Monday — revenue increases outweighed the jump in ad spend from the previous…
Please visit Search Engine Land for the full article.
Google Updates CAPTCHA API to Weed Out Robots
Upon realizing that the dreaded CAPTCHA box was in desperate need of an upgrade, Google has introduced an API called “No CAPTCHA reCAPTCHA.”
Defamatory Threats To Have Chilling Effect On Link Builders?
Recently, Google reached a settlement with a UK businessman who took it to court over defamatory web content. Columnist Eric Ward discusses the potential ramifications of this legal battle.
The post Defamatory Threats To Have Chilling Effect On Link B…
Yahoo 2014 Search Trends: Ebola Ranks No. 1 For Top 10 Searches & Most Searched News Stories
Following Ask.com last week and Bing on Monday, it’s now Yahoo’s turn to share its most popular searches for the year. Mayer’s site released its top searches for a number of categories, including most popular searches overall, top obsessions, and news stories, as well as offering…
Please visit Search Engine Land for the full article.
Can You Safely Redirect Users From a Penguin-Hit Site to a New Domain?
If you’ve decided to start over after a Penguin hit, there are two things to consider: Can I use the same content on my new site as my old site, and can I redirect customers from my old site to my new one?
…
Anna Freud Google Logo – Not In U.S.
Today on Google’s home page in most parts of the world, not the US, you will find a special Google Doodle, logo, for Anna Freud.
Here is a picture:
Anna Freud is the 6th and last daughter of Sigmund Freud, an Austrian neurologist…
Google: We’re Hoping Penguin Keeps Updating & Becomes A Rolling Update
We’ve been seeing a lot of Penguin related chatter recently, specifically around Penguin 3.0 launching, with several slow pushes on that algorithm through the past several weeks. We saw a huge spike around that over Thanksgiving, which they confirmed a…
Google: Paginate Your Infinite Scroll Pages To Ensure Its Indexed
To expand on Google and tabbed or click to expand content, Google’s John Mueller was asked about infinite scroll pages.
The question was at 17 minutes and 48 seconds into the video where he asked will Google index all of the content on your infinite s…
Is This The End Of The Penguin & Panda Era Shakeups And Recoveries?
For many webmasters, major algorithm updates like Panda and Penguin turned their world upside down, but columnist Aaron Friedman believes the days of big upsets may well be over.
The post Is This The End Of The Penguin & Panda Era Shakeups And Rec…
Are you a robot? Introducing “No CAPTCHA reCAPTCHA”
But, we figured it would be easier to just directly ask our users whether or not they are robots—so, we did! We’ve begun rolling out a new API that radically simplifies the reCAPTCHA experience. We’re calling it the “No CAPTCHA reCAPTCHA” and this is how it looks:
On websites using this new API, a significant number of users will be able to securely and easily verify they’re human without actually having to solve a CAPTCHA. Instead, with just a single click, they’ll confirm they are not a robot.
A brief history of CAPTCHAs
While the new reCAPTCHA API may sound simple, there is a high degree of sophistication behind that modest checkbox. CAPTCHAs have long relied on the inability of robots to solve distorted text. However, our research recently showed that today’s Artificial Intelligence technology can solve even the most difficult variant of distorted text at 99.8% accuracy. Thus distorted text, on its own, is no longer a dependable test.
To counter this, last year we developed an Advanced Risk Analysis backend for reCAPTCHA that actively considers a user’s entire engagement with the CAPTCHA—before, during, and after—to determine whether that user is a human. This enables us to rely less on typing distorted text and, in turn, offer a better experience for users. We talked about this in our Valentine’s Day post earlier this year.
The new API is the next step in this steady evolution. Now, humans can just check the box and in most cases, they’re through the challenge.
Are you sure you’re not a robot?
However, CAPTCHAs aren’t going away just yet. In cases when the risk analysis engine can’t confidently predict whether a user is a human or an abusive agent, it will prompt a CAPTCHA to elicit more cues, increasing the number of security checkpoints to confirm the user is valid.
Making reCAPTCHAs mobile-friendly
This new API also lets us experiment with new types of challenges that are easier for us humans to use, particularly on mobile devices. In the example below, you can see a CAPTCHA based on a classic Computer Vision problem of image labeling. In this version of the CAPTCHA challenge, you’re asked to select all of the images that correspond with the clue. It’s much easier to tap photos of cats or turkeys than to tediously type a line of distorted text on your phone.
As more websites adopt the new API, more people will see “No CAPTCHA reCAPTCHAs”. Early adopters, like Snapchat, WordPress, Humble Bundle, and several others are already seeing great results with this new API. For example, in the last week, more than 60% of WordPress’ traffic and more than 80% of Humble Bundle’s traffic on reCAPTCHA encountered the No CAPTCHA experience—users got to these sites faster. To adopt the new reCAPTCHA for your website, visit our site to learn more.
Humans, we’ll continue our work to keep the Internet safe and easy to use. Abusive bots and scripts, it’ll only get worse—sorry we’re (still) not sorry.
Posted by Vinay Shet, Product Manager, reCAPTCHA
SEMPO Opens 10th Annual State Of Search & Digital Marketing Survey
Take the 10th annual SEMPO State of Search & Digital Marketing survey now for a chance to win an all-access past to SMX West 2015 in San Jose, CA or an iPad 3. All participants will receive a free, advance copy of the findings.
The post SEMPO Opens 10th Annual State Of Search & Digital…
Please visit Search Engine Land for the full article.
Bing Adds Carousel For Local Searches After Google Drops The Feature
Bing is now using a carousel format for their local search results user interface. If you search Bing for local related queries, such as pizza, you will see local results placed in a black bar, that you can navigation through, to find local pizza store…
2015 Planning: What Does Your SEO Strategy Look Like Next Year?
As you start your 2015 SEO plan, keep these seven things in mind to make sure you start the year off strong.
Black Friday PPC Ads Did Not Break the Internet
A look at how some brands took advantage (or didn’t) of Black Friday PPC opportunities.
Microsoft Partners With NORAD To Launch Santa Tracker
The race is on. Three weeks out from Santa’s annual trek around the world, and both Google and Microsoft have launched their Santa Tracker websites. While Google is relying on its Google Maps technology to track Santa, Microsoft once again has partnered with NORAD, the North American…
Please visit Search Engine Land for the full article.
SearchCap: Google Local Quality Guidelines, Shopzilla Rebrands & Mobile SEO
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 6 Things You Always Wanted To Know About AdWords Match Types (But Were Afraid To Ask) Even advanced advertisers hav…
6 Things You Always Wanted To Know About AdWords Match Types (But Were Afraid To Ask)
Even advanced advertisers have questions about the details of keywords and match types. Contributor Matt Lawson of Google provides answers.
The post 6 Things You Always Wanted To Know About AdWords Match Types (But Were Afraid To Ask) appeared first o…
Shopzilla’s Rebrand As Connexity Opens Search Marketing Technology To Retailers
Shopzilla, best known for its comparison shopping engine, changed its namein September to Connexity Inc. to reflect a change in focus. The company still operates it’s consumer-facing sites, but now makes its B2C assets and shopping data available to marketers as managed services. As part of…
Please visit Search Engine Land for the full article.




