The 4 Hardest Parts Of SEO
I have been doing search engine optimization (SEO) since 2002, and I’ve overcome a fair number of SEO challenges since then. Ultimately, though, the hardest things about the job are not what you might expect. In my opinion, here are the four most difficult parts about achieving SEO success:…
Please visit Search Engine Land for the full article.
Heat Map Click Test On Google Maps New 3-Pack Layout
About a month ago, Google dropped the local carousel and switched to a three-pack local layout in the Google search results.
It is a much clearer look and I personally always disliked the carousel.
That being said…
Google Mortgage Calculator Answer Box
Pete Meyers from Moz posted on Google+ that he spotted a new Google Answer for the search [interest calculator], which brought up a mortgage calculator box…
Friday’s Google Penguin Changes Revert Back Again
Friday morning we reported more fluctuations around Penguin hit sites. Well, those changes seemed to have reverted themselves 24-hours later.
Let me give you the timeline I am working on and yes, I know some of you are sick of this…
For The Holidays, Google Breaks Its No Updates Rules, Gives Out Fresh Penguin Updates
Since Google’s “Florida” Update of November 2003[1], the search engine has kept to an unofficial promise not to mess with its ranking algorithm during the holiday season. That’s changed this year with a flurry of Penguin Updates. Penguin is Google’s filter to fight spam that gets past its regular…
Please visit Search Engine Land for the full article.
Early Holiday Paid Search Data and What It Means for 2015 Strategy
In today’s fluctuating search world, marketers should turn to predictive technology to help them plan for the year ahead.
Google Maps Location Search Adds Weather & Facts
Google announced on Google+ that the new Android version of the Google Maps app has added real-time weather data and quick facts to when you do searches of locations.
It also added automatic re-routing when a road closes along your original route…
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Power-Packed SEO: How to Make Your Content Work 10 Times Harder
Rather than having one scrawny campaign for each channel, why not take advantage of the synergies that can happen by combining them all into one meaty campaign?
Microsoft Torque: Bing Search On Android Wear With A Twist — Of The Wrist
The new Microsoft Torque Search app for Android Wear is a clever concept. It’s a voice-search alternative to “OK Google” on your wrist, with a novel twist — literally. You turn your wrist “forward and backward” to initiate Torque. The app is one of several…
Please visit Search Engine Land for the full article.
SearchCap: AdWords VP To Host Livestream, 2015 SEO Predictions & Google’s Santa Tracker Card
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: AdWords VP To Host Year-End Livestream, Promises “Announcement You Won’t Want To Miss” On Wednesday, December 10, Vice President of Product…
Please visit Search Engine Land for the full article.
Video Recap of Weekly Search Buzz :: December 5, 2014
This week at the Search Engine Roundtable I celebrate the 11th year anniversary of covering search. I start with my monthly Google/Webmaster recap and then move on to Penguin…
Mindshare and Google Collaborate to Create Search As Signal
Search As Signal provides real-time insights that have the potential to influence keyword search and paid media choices.
AdWords VP To Host Year-End Livestream, Promises “Announcement You Won’t Want To Miss”
On Wednesday, December 10, Vice President of Product Management for AdWords, Jerry Dischler, will host a 30-minute livestream to recap the AdWords events of 2014. Based on the announcement, there will be an emphasis on app promotion ads, mobile attribu…
Report: US Mobile Search Spend Expected To Overtake Desktop Next Year
Starting next year marketers in the US will spend more on mobile search — both PPC ads and SEO – than on desktop, according to a new report from digital research firm, eMarketer. Just last year, the firm estimates, less than a quarter of search spend went to mobile. The report suggests…
Please visit Search Engine Land for the full article.
Yahoo Sees Jump in Firefox Searches
Since replacing Google as Mozilla’s default search engine, Yahoo has seen a surge in searches on the newest version of Firefox, according to data from December 2.
Links Within Google Webmaster Tools Missing
There are several reports within Google Webmaster Help forums and on social media that Google Webmaster Tools link reports are coming up blank.
I am personal able to replicate this on a few verified sites I personally have access to…
Glimpses Of The Future: 10 Fringe SEO Predictions For 2015
It’s that wonderful time of year when blogs and social media are cluttered with predictions of what the new year will bring. Whether it’s Social Media Predictions for 2015, How SEO Will Change in 2015, or the catch-all Digital Marketing Trends in 2015, it’s all been done – many…
Please visit Search Engine Land for the full article.
Google Now Serves Up Santa Tracker Card For “Santa” & “Santa Claus” Searches
Now that it has launched its Santa Tracker, Google’s is delivering a “Santa Tracker” card for “santa” and “santa claus” searches on desktop and mobile. The card includes a link to the site’s “Santa Village” and lists the number of days…
Please visit Search Engine Land for the full article.
2015 SEO Not A Playbook: The Half-Decade Edition
Search engine optimization shifted dramatically during the first half of this decade. I wonder how it will evolve? Google Got Intelligent Google has always been smart. When it launched, the PageRank algorithm changed everything, so much so that Google …
More From Google On Hidden Content Within Tabs & Expand All
There has been a lot of confusion around content within tabs or “expand all” links. We covered it two different times and I thought I embed the latest John Mueller from Google had to say on this.
It is pretty fresh…