Google Webmaster Tools To Offer CMS Upgrade Notifications?
The Google Webmaster Central team posted on Google+ a poll asking users and webmasters which notifications they’d like to see added to the Google Webmaster Tools message center.
Google said, “A poll for those of you using a content management system o…
Google: 56.1% Of Ad Impressions Not Even Seen
Google released a study claiming that the majority of ad impressions are unseen by users.
Google said “A small number of publishers are serving most of the non-viewable impressions. 56.1% of all impressions we measured are not seen, but the average pu…
To Create Useful Links, Think Like A User, Not A Content Producer
Are you letting your users down by focusing too much on attracting links? Columnist Julie Joyce suggests a mode of thinking to help you link more naturally.
The post To Create Useful Links, Think Like A User, Not A Content Producer appeared first on …
Apple Inc SEO: A Walk Through The Mystery Of Next.com
Even the world’s largest and best-known brands can make unconventional (and unproductive) SEO choices. Columnist Chris Liversidge dissects Apple’s handling of NeXT.com.
The post Apple Inc SEO: A Walk Through The Mystery Of Next.com appeared first on S…
Insights Into PPC Traffic From “Sofa Sunday” In The UK
You’ve heard of Black Friday and Cyber Monday, but what about Sofa Sunday? Columnist Rebekah Schelfhout discusses this new mobile shopping trend.
The post Insights Into PPC Traffic From “Sofa Sunday” In The UK appeared first on Search Engine Land.
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Simple Ways to Maximize Search Traffic Return From Your Content
It’s a lot of effort, but the knowledge that you are creating content specifically to capture key search opportunity will ultimately make that much more rewarding.
Bing: Content Quality Is A Primary Ranking Factor Made Up Of Authority, Utility & Presentation
Michael Basilyan, Senior Program Manager from the Bing Content Quality Team, shared a nice set of details on the Bing blog about how Bing’s algorithms determine what makes for content quality. Michael Basilyan explained that content quality is a primary factor in their ranking algorithm,…
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5 SEO Strategies That Will Still Work in 2015
SEO is not dead, but you will have to do things differently in the coming year.
From Novelty To Foundational Product: The Evolution Of Google Maps
Until Android came along Google’s most important product after search undoubtedly was Google Maps. I know it sounds heretical to say this but in some ways Maps is more strategic to Google than search today. That’s because Google Maps bridge the physical and digital worlds and because…
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Google & Bing Infinite Ascii Goes Off The Snippet
Menashe Avramov was messing around in the search results, like all good SEOs do, and he discovered a weird layout bug with the search results snippets in both Google and Bing around infinite ascii types of queries. He shared a screen shot or two on Go…
3 Ways Google Penalties Have Pulled SEO Out of the Gutter
You’d think that SEOs would be frustrated and angry with Google, exasperated with clients, and at their wit’s end with the entire industry. But the remarks from about 60 professional SEOs tell a different story.
SearchCap: Google Penguin Holiday Rollout, Microsoft Torque & Facebook Search
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Rolls Out New “Fact Answers” Search Feature With Information On Local Addresses & Reviews Bing has updated its search results to deliver…
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Facebook Upgrades Its Search Capability
Later this week, Facebook will roll out an enhanced Facebook Search that will allow users to search for specific posts.
Bing Rolls Out New “Fact Answers” Search Feature With Information On Local Addresses & Reviews
Bing has updated its search results to deliver what it calls “Fact Answers” for local reviews and addresses. Listed at the top of a results page, Bing’s “Fact Answers” provide direct information to search queries for local information and addresses. Bing said users…
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YP Partners With Fandango for Movie Search and Ticket Purchasing
Integrating with big names like Goodzer, GrubHub, OpenTable, and now Fandango helps the former YellowPages.com stand out in the crowded search space.
New Facebook Search: Local Ignored Again — Big Mistake
Facebook just launched its successor to Graph Search: Facebook Search. Facebook Search is the evolution of Graph Search and benefits from lots of user feedback since the launch of Graph Search in early 2013. It’s available in US English for the PC and mobile app for the time being. Users can…
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Facebook Search Finally Lets You Search For Posts Again
More than a year after promising to give users the ability to search for posts, Facebook is finally coming through. The company today announced an update to Facebook Search that will make it possible to find that thread congratulating you on your new j…
Attend SMX West and Supercharge Your Search Marketing Skills for 2015 – Lowest Rates Expire Dec. 19
You’ve read all of the marketing industry predictions and expected trends for 2015. You’re laying the groundwork for your marketing strategy and planning the budget. Now it’s time to set the course for hyper-speed and leap into action. Make 2015 the year you and your marketing team fine-tune your…
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Close More Clients With A Quick Local Site Audit
We all know it – selling local SEO to clients is tough. After my “simple math” post back in October, I’ve gotten a ton of questions asking for more details about our sales process. As we all know, small business owners assume that their site is the best and that they should…
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The Future of Google’s Search Algorithm: Refinement Vs. Overhaul
Does it make more sense for Google to completely change its search algorithm, or to further refine the signals it uses?