Mobile Search: Not Just on the Go
A new study from Yahoo shows that more and more mobile searches are happening in the home, where PCs or laptops are also available. How can marketers take advantage of this?
Annie Jump Cannon Google Logo Marks The 151st Birthday Of The Famous Female Astronomer
Cannon created the seven-scheme spectral classification system, and the mnemonic device “Oh, be a fine girl – kiss me” to help remember it.
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How SEO Actually Improves Content Quality
In spite of the many people that might state otherwise, SEO and content can actually be best friends – here’s a look at why.
Strict New “Copyright Law” Forces End Of Google News In Spain
Google has decided to shut down Google News in Spain. This drastic step will occur next week and is the result of a recently passed Spanish law that would have compelled Google to pay licensing revenues to Spanish publishers if their content appeared in Google News — even headlines. Some…
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Google Launches New AdWords Editor
Following a recap of AdWords’ 2014 highlights, vice president of product management Jerry Dischler announced AdWords Editor 11 on a livestream.
SearchCap: Google Penguin Rolls, AdWords Editors Revamped & Mobile-Friendly Lables Global
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The post SearchCap: Google Penguin Rolls, AdWords Editors Revamped & Mobile-Friendly Lables Global appeared first on Search Engine Land.
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Google Overhauls AdWords Editor: Version 11 Released Globally
Editor now supports more bulk editing features and enables side-by-side window viewing.
The post Google Overhauls AdWords Editor: Version 11 Released Globally appeared first on Search Engine Land.
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Google Mobile Friendly Label Goes International
The mobile-friendly label in the Google mobile search results is now available in all languages.
The post Google Mobile Friendly Label Goes International appeared first on Search Engine Land.
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NYT Best-Selling Author And Consumer Behavior Expert Bill Tancer To Keynote SMX West 2015
Author of “Everyone’s a Critic: Winning Customers in a Review-Driven World” and GM of Global Research for Experian Marketing Services to be featured speaker at Search Engine Land’s conference on March 4, 2015.
The post NYT Best-Selling Author And Cons…
Google Launches Custom Columns For Deeper Metric Segmentation
Advertisers can segment metrics at the campaign and ad group levels.
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Understanding Cross-Device Attribution And Adjusting Campaigns Accordingly
Columnist Mona Elesseily explains why multi-device attribution is important and explores solutions for finding credible data on customers using two or three digital devices.
The post Understanding Cross-Device Attribution And Adjusting Campaigns Accor…
Google Speeds Up Mobile Search By 100-150 Milliseconds
Google’s speed guru, Ilya Grigorik, announced on Google+ that they’ve made Google mobile search a bit faster…
Google Lightbox Ads Now Work On Mobile
Google announced they have enabled their lightbox ads to work across all screen sizes, from desktop, to tablet, to mobile phones.
The new Lightbox ads are now available for all AdWords advertisers globally and work across all devices…
Google App Indexing: 15% Of Android Searches Return Deep Links
Google posted on several blogs yesterday an update on app indexing which includes how tos and some stats.
Here are two interesting stats:
(1) For signed-in users, 15% of Google searches on Android now return deep links to apps through App Indexing……
Google Mobile Friendly Label Goes International
It looks like Google is now rolling out the mobile friendly labels globally and in all languages…
Why a Mobile-Friendly Website Is Essential to a Successful SEO Strategy in 2015
Some organizations are still resistant to having a mobile-friendly website, either because they lack the resources or don’t see the value. If you would like to continue being relevant in 2015 on Google, then now is the time to begin building a mobile-friendly website.
The Dynamics Of The Search Ad Marketplace: Dissecting A Moving Target
Columnist John Cosley of Microsoft shares insights about how Cost Per Click, Ad Click-Through Rate, and search volume organically evolve throughout the day.
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Google Says Penguin To Shift To “Continuous Updates”
Google To Continuously “Optimize” The Penguin Algorithm As It Goes
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Examining Search and Social Behavior for Holiday Shopping
Here’s a look at some search and social trends that occurred over the past few weeks, with a focus on Black Friday and Cyber Monday.
Google AdWords Adds Custom Columns
Google announced on Google+ that they’ve enabled a way for advertisers to customize the columns they want to see in their reports.
Google said they are “introducing custom columns to AdWords reporting…