Google’s 2014 Top Trending Searches: The World Mourns Robin Williams, Asks About Ebola & Looks For Walmart

From the most popular Google Maps searches to the most asked, “What is…?” questions, Google gives us a look at its year in search.

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Google News Still Available In Spain Despite Closure Deadline

News outlets such as the Wall Street Journal and AP are reporting that Google News España has shut down. However it appears to still be up and available on the site. As Barry Schwartz points out, if you visit news.google.es you’re directed to the following help page. The page offers an…

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Wassily Kandinsky Google Logo Shares The Abstract Artist’s Style With Users Around The World

Today’s Google Doodle pays tribute to the “Father of Abstract Art” on what would have been the painter’s 148th birthday.

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Wanted: Session Ideas For SMX London

Do you have a topic you’d like to see covered in a session at SMX London 2015 on May 20-21, 2015? Something you’d like to see covered in depth, or a discussion of strategies and tactics for getting the most out your search marketing campaigns? If so, we’d like to hear from you. Anyone can…

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Google Faces Potential $19M Privacy Fine In The Netherlands

Google continues to face potential fines for failing to change its privacy policy in Europe. Since the company introduced its “simplified privacy policy” in 2012 it has faced Europe-wide criticism and the threat of fines for violating local data protection laws. Multiple government data…

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Google Public DNS and Location-Sensitive DNS Responses

Webmaster level: advanced

Recently the Google Public DNS team, in collaboration with Akamai, reached an important milestone: Google Public DNS now propagates client location information to Akamai nameservers. This effort significantly improves the accuracy of approximately 30% of the location-sensitive DNS responses returned by Google Public DNS. In other words, client requests to Akamai hosted content can be routed to closer servers with lower latency and greater data transfer throughput. Overall, Google Public DNS resolvers serve 400 billion responses per day and more than 50% of them are location-sensitive.

DNS is often used by Content Distribution Networks (CDNs) such as Akamai to achieve location-based load balancing by constructing responses based on clients’ IP addresses. However, CDNs usually see the DNS resolvers’ IP address instead of the actual clients’ and are therefore forced to assume that the resolvers are close to the clients. Unfortunately, the assumption is not always true. Many resolvers, especially those open to the Internet at large, are not deployed at every single local network.

To solve this issue, a group of DNS and content providers, including Google, proposed an approach to allow resolvers to forward the client’s subnet to CDN nameservers in an extension field in the DNS request. The subnet is a portion of the client’s IP address, truncated to preserve privacy. The approach is officially named edns-client-subnet or ECS.

This solution requires that both resolvers and CDNs adopt the new DNS extension. Google Public DNS resolvers automatically probe to discover ECS-aware nameservers and have observed the footprint of ECS support from CDNs expanding steadily over the past years. By now, more than 4000 nameservers from approximately 300 content providers support ECS. The Google-Akamai collaboration marks a significant milestone in our ongoing efforts to ensure DNS contributes to keeping the Internet fast. We encourage more CDNs to join us by supporting the ECS option.

For more information about Google Public DNS, please visit our website. For CDN operators, please also visit “A Faster Internet” for more technical details.

Posted by Yunhong Gu, Tech Lead, Google Public DNS