Google’s 2014 Top Trending Searches: The World Mourns Robin Williams, Asks About Ebola & Looks For Walmart
From the most popular Google Maps searches to the most asked, “What is…?” questions, Google gives us a look at its year in search.
The post Google’s 2014 Top Trending Searches: The World Mourns Robin Williams, Asks About Ebola & Looks For Walmart appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Did Google Shut Down Google News In Spain?
Last week, Google promised to shut down Google News in Spain after a new Spanish law required them to pay licensing fees for content included in Google News.
Google has changed the Google News home page in Spain…
Control Your Home (Nest) With Google Now Search; Real Task Completion
The day has come where you can not ask Google to trigger some sort of action in your home.
It starts with Google’s acquisition of Nest, where now you can control the temperature in your home by saying…
Painter, Wassily Kandinsky Gets Google Doodle On 148th Birthday
Today, on Google’s home page, worldwide, is a special Google Doodle, Google Logo, for painter, Wassily Kandinsky.
Wassily Kandinsky would be celebrating his 148th birthday today…
Google AdWords Ad Copy Countdown Widget
Google announced yesterday a new countdown widget that easily enables advertisers to place countdown times within their ad copy dynamically.
This will allow you to create a sense of urgency for customers to buy now versus later…
Google Search 2014 Trends & New Google Trends
Google announced their top searches for 2014, something they do every year – with an emotional video to recap those top searches.
We got Robin Williams, World Cup, Ebola, MH370, ALS, Flappy Bird, Conchita Wurst, ISIS…
3 Sneaky Ways to Bid on Competitor Keywords
It is possible to bid on competitor brands and get decent quality scores and traffic, so here are three sneaky ways to bid on competitor keywords.
Nest + Google Now = Google’s Now Predicting How Your Home Should Run
Google takes Google Now to the next level but integrating your home appliances directly into voice search and predictive search behavior.
The post Nest + Google Now = Google’s Now Predicting How Your Home Should Run appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Google News Still Available In Spain Despite Closure Deadline
News outlets such as the Wall Street Journal and AP are reporting that Google News España has shut down. However it appears to still be up and available on the site. As Barry Schwartz points out, if you visit news.google.es you’re directed to the following help page. The page offers an…
Please visit Search Engine Land for the full article.
Wassily Kandinsky Google Logo Shares The Abstract Artist’s Style With Users Around The World
Today’s Google Doodle pays tribute to the “Father of Abstract Art” on what would have been the painter’s 148th birthday.
The post Wassily Kandinsky Google Logo Shares The Abstract Artist’s Style With Users Around The World appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
How to Make Sure Your Link Dev Isn’t Working Against All Your Other Marketing (and Vice Versa)
In order to make sure you’re getting the most out of your link-building efforts, there needs to be strong communication between all members of your organization.
Wanted: Session Ideas For SMX London
Do you have a topic you’d like to see covered in a session at SMX London 2015 on May 20-21, 2015? Something you’d like to see covered in depth, or a discussion of strategies and tactics for getting the most out your search marketing campaigns? If so, we’d like to hear from you. Anyone can…
Please visit Search Engine Land for the full article.
Facebook Drops Microsoft’s Bing to Do Its Own Search Thing
Facebook’s relationship status with Microsoft’s Bing has changed to “it’s complicated.”
SearchCap: Spain Wants Back, Google News Archive & AdWords Countdown
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: New Widget In AdWords Makes Countdown Copy Easy Quickly set up dynamic countdowns in ads without having to type var…
New Widget In AdWords Makes Countdown Copy Easy
Quickly set up dynamic countdowns in ads without having to type variable strings.Quickly set up dynamic countdowns in ads without having to type variable strings.
The post New Widget In AdWords Makes Countdown Copy Easy appeared first on Search Engine…
Google Faces Potential $19M Privacy Fine In The Netherlands
Google continues to face potential fines for failing to change its privacy policy in Europe. Since the company introduced its “simplified privacy policy” in 2012 it has faced Europe-wide criticism and the threat of fines for violating local data protection laws. Multiple government data…
Please visit Search Engine Land for the full article.
Google Revamps “The Customer Journey to Online Purchase” Tool
The company has improved its marketing tool “The Customer Journey to Online Purchase” with a few updates.
Google Public DNS and Location-Sensitive DNS Responses
Webmaster level: advanced
Recently the Google Public DNS team, in collaboration with Akamai, reached an important milestone: Google Public DNS now propagates client location information to Akamai nameservers. This effort significantly improves the accuracy of approximately 30% of the location-sensitive DNS responses returned by Google Public DNS. In other words, client requests to Akamai hosted content can be routed to closer servers with lower latency and greater data transfer throughput. Overall, Google Public DNS resolvers serve 400 billion responses per day and more than 50% of them are location-sensitive.
DNS is often used by Content Distribution Networks (CDNs) such as Akamai to achieve location-based load balancing by constructing responses based on clients’ IP addresses. However, CDNs usually see the DNS resolvers’ IP address instead of the actual clients’ and are therefore forced to assume that the resolvers are close to the clients. Unfortunately, the assumption is not always true. Many resolvers, especially those open to the Internet at large, are not deployed at every single local network.
To solve this issue, a group of DNS and content providers, including Google, proposed an approach to allow resolvers to forward the client’s subnet to CDN nameservers in an extension field in the DNS request. The subnet is a portion of the client’s IP address, truncated to preserve privacy. The approach is officially named edns-client-subnet or ECS.
This solution requires that both resolvers and CDNs adopt the new DNS extension. Google Public DNS resolvers automatically probe to discover ECS-aware nameservers and have observed the footprint of ECS support from CDNs expanding steadily over the past years. By now, more than 4000 nameservers from approximately 300 content providers support ECS. The Google-Akamai collaboration marks a significant milestone in our ongoing efforts to ensure DNS contributes to keeping the Internet fast. We encourage more CDNs to join us by supporting the ECS option.
For more information about Google Public DNS, please visit our website. For CDN operators, please also visit “A Faster Internet” for more technical details.
Posted by Yunhong Gu, Tech Lead, Google Public DNS
Google Brings Back The Google News Archives
Google has brought back the ability to search the news archive this weekend…