Your Guide to Creating a Successful SEO Link-Building Campaign
As Google and other search engines continue to evolve, your strategy may need to change, but one thing’s certain: Google will never penalize or suppress quality content from its ranking algorithm.
Search Engine Land’s Top 10 News Stories Of 2014: When Pandas, Penguins & Pigeons Attack
We begin two weeks of year-in-review articles with a look at the most popular news stories we covered in 2014.
The post Search Engine Land’s Top 10 News Stories Of 2014: When Pandas, Penguins & Pigeons Attack appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Citation Inconsistency Is No.1 Issue Affecting Local Ranking
This post is a follow-up from my November post, in which I shared some interesting findings from the current InsideLocal webinar series. During InsideLocal webinars, we survey the audience, which consists of 500+ local search consultants and SMB owners. The vast majority of attendees are search…
Please visit Search Engine Land for the full article.
Google Pigeon Update Rolls Out To UK, Canada & Australia
Google’s new local ranking algorithm that launched in the US earlier this year has rolled out to the UK, Canada and Australia.
The post Google Pigeon Update Rolls Out To UK, Canada & Australia appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Google Shopping Campaigns Added To Google Partner Certification
Google announced on Google+ that they’ve expanded the partner program to include shopping campaign certification.
Google said “weâre very excited to extend the Google Partners certification offerings to include a new Google Shopping exam in the United States…
Notable Alumni In The Google Knowledge Graph
This actually dates back at least a couple months, but no one really talked about it in our community until now. That is, the Google Knowledge Graph “Notable Alumni” carousel.
A WebmasterWorld thread has one user saying “it’s not inaccurate…
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Google AdWords Store Visits: Tracking In-Store Conversions
Google announced something really big, which I am surprised the search marketing community isn’t talking about more. They launched “Store Visits,” a new estimate added to your estimated total conversions within your AdWords campaign that aims on bridgi…
Advanced SEO for JavaScript Sites: Snapshot Pages
We covered some basic approaches to SEO for JavaScript in an earlier post, but a complex subject deserves an in-depth treatment. So let’s take a deeper look.
The Winter Solstice By Google Doodle
Google has a Doodle, aka Google Logo, on their home page on many of the Google properties for the Winter Solstice, the shortest day and the longest night of the year.
The Doodle also represents the first day of Winter…
SearchCap: Brands Still Confounded By Local Search, Bing Adds Amber Alerts & Local SEO In 2015
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The post SearchCap: Brands Still Confounded By Local Search, Bing Adds Amber Alerts & Local SEO In 2015 appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Despite Documented Performance Lift Brands Still Confounded By Local Search
Remarkably there are still marketers out there that don’t “get” local search or why marketing campaigns should be localized. There are numerous studies and reports that indicate localized display and local search campaigns (on the PC and mobile) outperform “national”…
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Bing Integrates AMBER Alerts and Updates Local Search on Mobile
Bing has integrated AMBER Alerts into its search engine, as well as enhanced its local search capabilities for mobile.
Google Maps, Yelp & Local SEO In 2015
When it comes to digital marketing and SEO for your business, it’s important to look beyond just your website. For local businesses, a strong online marketing effort requires an investment in local directories, maps and review sites, too. If all of your optimization efforts are spent on your…
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Video Recap of Weekly Search Buzz :: December 19, 2014
This week in search, I cover how we have not seen much Panda movement since mid-October. Googleâs Freebase announced they are closing up shop…
Search In Pics: Google Hanukkah, DMOZ Mozzie & Google’s Double Rainbow
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Google’s Double Rainbow: Source: Google+ Mozzie From DMOZ: Source:…
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3 Ways We Failed at B2B PPC in 2014
In the spirit of reflection as the year comes to a close, here are three PPC scenarios from the past year that just didn’t pan out.
Bing Search Adds AMBER Alerts
Bing sources data from National Center for Missing & Exploited Children databases for their new AMBER alert box.
The post Bing Search Adds AMBER Alerts appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Google Images Germany Switches To Framed Previews
Google Image search back inJanuary 2013, changed their design to show a preview of the image, directly in the Google Image search results, behind a black bar.
Google Germany seems to have dropped that feature. Via Martin Ice Web in the WebmasterWorld…
Bing Predictions: Bing Predicting 2015
Bing is very into their predictions, it has been pretty solid at predicting a lot of outcomes on a lot of events in 2014. So for the end of 2014…
Google News To Offer Their Own Newsletter To Publishers
Google News will be publishing a newsletter for publishers every now and then. The first one should be coming soon.
Stacy Chan from the Google News team posted in the Google News Help forum about it…