2014 Year In Review: A Look Back On What Happened With SEO

Every year, we say how much has changed in the industry – and every year, we’re right. It never ceases to  amaze me how much SEO constantly refines itself to more sophisticated Google guidelines and smarter, savvier searchers. Think about it: Since 2011, Moz has counted more than 83…

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Getting Down To Business: Our Top 10 B2B Search Marketing Columns For 2014

Business-to-business (B2B) search marketers are in a challenging position. New search features are often geared towards the business-to-consumer (B2C) sector, and much of the literature on best practices and cutting edge search strategies tends to be B2C focused as well. Luckily, a number…

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2015 Predictions: Google In The Year Of The Goat

It’s that time of year when people seem almost instinctively compelled to simultaneously reflect back on and look ahead to multiple areas of life. As SEO professionals, we’re in no way an exception to the rule. No one can dispute that 2014 has been a year of pretty big changes — almost…

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Google Adds Song Lyrics With Deeper Links To Google Play

Google’s Knowledge Graph and Direct Answers takes a stab out of lyrics web sites, with new song lyrics answers.

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Check Out the MarTech 2015 Speakers: A Who’s Who of Brands

Join Aetna, Netflix, Dell, CA and More – Register Now for Best Rates At MarTech: The Marketing Tech Conference, we’ll connect the dots between technical possibilities and strategic opportunities reshaping of modern marketing. Making those connections will be a roster of innovative thinkers and…

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Google Partners Adds Certification For Shopping Campaigns

New exam allows AdWords practitioners to become certified in managing Google Shopping campaigns.

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