3 Easy PPC Wins to Start 2015 Off on the Right Foot
Here are three easy pay-per-click wins you can achieve and start the New Year off on the right foot.
PR Lessons From Accrington Stanley and the Soccer Game That Never Was
What’s needed to win coverage, and in turn boost SEO, is something that really stands out, that intrigues a journalist – and often what intrigues a journalist is not just the news, but the way a story is told.
New Bing Policy Disallows Phone Numbers in Plain Text
Beginning in February – or June for existing customers – marketers advertising with the search engine can only display phone numbers in Call Extensions and Location Extensions.
SearchCap: No Phone Numbers In Bing Ads, LinkRisk & PPC Education
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Ads, Too, Says Goodbye To Phone Numbers In PPC Ad Copy Advertisers will need to use call or location extension…
SPONSOR MESSAGE: New Partnership Opportunities with Page One Power
Page One Power is now offering new partnership programs to eligible agencies. Link building is difficult and time consuming, but it’s essential to SEO success. Put our expertise to work for you through one of our two partnership opportunities that offer exclusive benefits. Find out more about White…
Please visit Search Engine Land for the full article.
Visit Spain in April : DomainingEurope.com
DomainingEurope.com is an annual conference held in Valencia, Spain every year. I’ve been the past two years, and it is one of the best trips I make in the web publishing industry. Thinking of gaining some fresh perspective? Fancy a trip to Europe? I’m going to post some stories and pictures, but in the mean […]
Bing Ads, Too, Says Goodbye To Phone Numbers In PPC Ad Copy
Advertisers will need to use call or location extensions to display phone numbers.
The post Bing Ads, Too, Says Goodbye To Phone Numbers In PPC Ad Copy appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Tool Overview: LinkRisk — Not Just For Detoxing Anymore
Link Week columnist Julie Joyce reviews the LinkRisk tool suite, which has added some useful capabilities you may not be aware of.
The post Tool Overview: LinkRisk — Not Just For Detoxing Anymore appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Content Marketing Without Marketing Is Just Content
Content marketing without the actual act of marketing is just creating content – it’s simply contributing more noise to the Web. How can you use SEO techniques to market your content?
Holiday 2014 Learnings: How Delivery Options Impact PPC & Conversions
Ever wonder how final delivery dates and special options effect online conversions before Christmas? Contributor Rebekah Schelfout shares her insights.
The post Holiday 2014 Learnings: How Delivery Options Impact PPC & Conversions appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Video: Google AdWords Planning For 2015
The folks at Google, from the Google AdWords team, put together a 10 minute video overview of how you should use your 2014 AdWords data to plan for your 2015 ad campaigns.
Google: The News Algorithm Has Over 200 Ranking Factors
Stacie Chan from the Google News team posted in a Google News Help thread implying that the Google News ranking algorithm uses over 200 ranking factors for ranking…
Google Webmaster Help To Provide Mobile Optimization Tutorials This Week
The Google Webmaster team announced on Google+ that they will be offering advice, tips and optimization techniques around mobile design options.
Google said:
There are three common configurations of #mobilefriendly sites: Responsive web design, dynam…
MarTech San Francisco 2015 Rates Increase Next Week
Join the MarTech Conference community shaping the future of technology-powered marketing… and marketing management. Don’t miss this year’s only North American edition of MarTech: The Marketing Tech Conference, March 31 – April 1 in San Francisco. You save $400 by registering before the lowest rates…
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5 Ways Small Businesses Can Build Their Brands in 2015
As we get a start in 2015, more businesses will learn to stop worrying about building links, and start worrying about building their brands in order to succeed in search marketing.
GM Puts Local Search in the Driver’s Seat With AtYourService
GM and OnStar have partnered with mobile coupon service RetailMeNot to provide drivers with turn-by-turn directions and coupons for thousands of major restaurants and retailers.
SearchCap: Yahoo & Bing Go Offline, GM Cars Go Local & More
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The post SearchCap: Yahoo & Bing Go Offline, GM Cars Go Local & More appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Google’s DMCA Notices Increase Exponentially Year to Year
In 2014, Google received more than 345 million Digital Millennium Copyright Act takedown notices regarding pirate links, a number 5 million percent higher than it was in 2008.
“Bad Code” Update Brings Yahoo and Bing to Standstill
Bing and Yahoo searchers were greeted with error messages over the weekend following routine work.
Google AdSense Publishers Fear Increases In Click Through Rates
You’d think that increasing your click through rates and earnings on your web site would be a good thing that de-stresses you…