PLAs Drove 56 Percent Of Non-Brand Google AdWords Clicks In Q4 [RKG]
Click share also rose on Bing’s product ads, doubling from Q3.
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Pinterest Search Is Now Customized By Gender
Aiming to attract more men to its social bookmarking network, the company is serving different search results for males and females.
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Google Attempts to Reclaim Users After Yahoo & Mozilla Deal
In order to recapture some of the users it lost to Yahoo after its deal with Mozilla, Google has released instructions on how to switch back to setting its search engine as the default.
Automatic AdWords Currency Conversion Now Enabled In Google Analytics
Advertisers that use a different currency in AdWords and Analytics will now be able to easily compare cost data in Analytics.
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News Aggregator SmartNews Shows Rapid Growth, Adds Local Channels
SmartNews’ usability has driven huge adoption under the radar.
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How To Dissect Your Organic Traffic By Intent & Funnel It Into Sales
Columnist Neil Patel reminds us it’s not the search query itself, but the intent behind it that is important to divine, if we marketers are to effectively drive conversions
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2 Tales Of Clarity Using Google Analytics’ Multi-Channel Funnel Reporting
Are you making use of Multi-Channel Funnel (MCF) reports in Google Analytics? Columnist Carrie Albright offers ways to glean insights from one report in particular: Top Conversion Path.
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Search In Pics: Google Glass Mug, Google Pool Table & Gmail Paper
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more.
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Video Recap of Weekly Search Buzz :: January 23, 2015
This week in search, I ask for some feedback on the videos I am doing, so lay it on me. Google, in my opinion, is preparing to release a new mobile friendly ranking algorithm after spending out mass…
Travel Search Consolidation: Expedia Buys Rival Travelocity For $280M
The move puts most US and global travel market in just a few hands.
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Bing Powers Twitter’s Tweets Translation
Twitter announced on Twitter that they’ve partnered with Bing to offer Tweet translation for over 40 languages.
The thing is, they did have Bing translation prior…
Google Webmaster Tools Link Report Coming Up Blank For Some
Over the past 36 hours, I’ve been seeing sporadic reports from webmasters that their link data within Google Webmaster Tools is either now being under reported or coming up as “unavailable…
Google News Publishers Complaining About Traffic Declines
Over the past few months, there have been several complaints in the Google News Help forums from Google News publishers complaining that Google is not sending them as much traffic as they once did.
Google Algorithm Shifts? Some Early Chatter In The Community.
This may be a bit premature but I am seeing very early signs of a possible Google search algorithm update touching down. A WebmasterWorld has some European webmasters noticing some shifts and changes in the Google search results…
Cut Through the PPC Clutter With One Simple Word
In addition to its many other functions, PPC can serve as inspiration for innovation. Take a look at how.
Using AdWords Scripts for PPC Campaign Management
Few understand the power of AdWords scripts, and even fewer still use them to capacity. So here’s a look at how to use them to their fullest potential.
SearchCap: Google Firefox Push, Bing Ads Preview Tool & YP Cross Retargeting
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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Google Rumored to Be Planning Wireless Service
The tech giant reportedly wants to force networks to offer better mobile speeds and prices.
Performance Marketing Benchmark Report Holiday 2014: Mobile Has Arrived
Contributor Matt Ackley summarizes key findings from Marin’s recently released report.
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YP Introduces Cross-Device Retargeting With Local Search Query Data
Local search provider YP (formerly Yellowpages.com) is introducing a new cross-device retargeting capability directed at national advertisers. It combines the company’s high-intent local query data with cross-screen behavior and ad exchange mobile display inventory. To accomplish the…
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