What to Do When Your Organic Landing Page Isn’t the Optimal Page
SEOs are just as responsible for the user’s experience when they land on the page as they are on how to get them there in the first place. And that changes everything, especially when it comes to your SERP landing page.
How Medical Practices & Practitioners Should Set Up Google My Business
It’s common for multiple medical practitioners to work at a single location, so columnist Will Scott advises how to set up Google My Business so each practitioner is his or her own “brand.”
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Search Engine Land’s SMX West Conference Rates Increase Saturday – Register Now
Search Engine Land’s – SMX West conference rates increase Saturday, February 1st. Register now and save on all passes! Join us March 3-5 in San Jose for: Cutting edge tactics. Choose from over 60 sessions on paid search advertising (PPC), search engine optimization (SEO), local search,…
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Google AdSense Ads With Multiple Arrows
Google is constantly testing variations and new ad formats for the Google AdSense ads.
The latest one was spotted by @amitsurti who shared with me a few pictures of this new ad format. The new ad format contains multiples of those circle based AdSens…
Google Android Material Design Movie Search Is Slick
Google quietly mentioned on Google+ that they are rolling out an update to how movie results are displayed on the Google Search App.
The new look and user interface looks much like Google’s material design approach. With smoothly scrolling and slide …
Google News Crawl Errors When Navigation Appears To Be In Body Content
I always find it interesting when Google responds to specific technical issues on web sites…
10 Essentials in Implementing a SEO-Effective Infinite Scroll
While it can be beneficial to adopt Infinite Scroll, it is important that its implementation takes into account the best SEO and usability practices.
SearchCap: GoogleBot Locale Support, Bing Maps For Stadiums & Local Paid Search
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The post SearchCap: GoogleBot Locale Support, Bing Maps For Stadiums & Local Paid Search appeared first on Search Engine Land.
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Bing Maps Shows Super Bowl Spirit With New Venue Map, Streetside & Hi-Res Venue Imagery
Recent image updates show University of Phoenix Stadium being prepped for Sunday’s Super Bowl.
The post Bing Maps Shows Super Bowl Spirit With New Venue Map, Streetside & Hi-Res Venue Imagery appeared first on Search Engine Land.
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Six Ways Matthew Ingram is Wrong about Andrew Keen Being Wrong about the Internet
Matthew Ingram published “Six ways in which Andrew keen is wrong about the internet [sic]” and I have to say, “what nonsense”. It’s so much fluff, wrapped in stock photography and Modern Typography, that it’s comical (to me… an admitted Silicon Valley Outsider). So here on my ugly little blog, where an audience 0.0001% the […]
Calling All Gentlemen! Pinterest Wants Your Business
Pinterest is looking to change its female-oriented reputation by expanding its search functionality to include more topics that it thinks will appeal to men.
Super Bowl Teasers, an NFL YouTube Channel, & Google Search Updates
The Super Bowl is quickly approaching and fans are anxiously awaiting, and searching for information about, the biggest game of the year.
Quality Content Factors: A List That’s Actually Helpful
We’re all chasing “quality content” – but what does that actually look like? In an apparent effort to help publishers rank better, Google released a notoriously unhelpful list of questions. Bing was a little more resourceful with their more recent guidelines for quality content, but there are…
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3 Steps To Optimizing Local Paid Search
Columnist Benjamin Vigneron explains how to localize your messaging and optimize your budget across your best performing locations in Google Enhanced Campaigns.
The post 3 Steps To Optimizing Local Paid Search appeared first on Search Engine Land.
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Can You Escape Penguin Simply by Getting Good Links?
A in-depth look at whether a site can recover from Penguin just by earning good enough links.
7 Essential Quality Metrics For Evaluating Publishers For Guest Blogging
Guest blogging may not be a great link building strategy anymore, but columnist Jayson DeMers reminds us that it’s still a valuable tactic.
The post 7 Essential Quality Metrics For Evaluating Publishers For Guest Blogging appeared first on Search Engi…
In San Francisco On February 5th? Go To The Google AdWords Reporting & Analytics Meetup
Zuzana Moran, aka Zee, from the Google AdWords team…
Screen Shot: Google Chrome Canary Displays HTTP As Non Secure
The picture above is from Google’s Ilya Grigorik who posted this on Google+…
New: Google Supports Locale-Aware Content Based On IP & Languages
Forever, Google said to treat Google’s crawlers, GoogleBot, as you would any searcher or user accessing your site from the United States. But now this is going to change because Google may crawl your site from IP addresses outside of the US and also ma…
Google: Penguin Update Should Be Faster & We May Not Announce It
Folks are still wondering about the status of the Google Penguin updates. As you may remember, there has not been much activity around it since early December after they put it on a holiday break…