February 5 Webcast- Mobile Search & Click-to-Call
Leveraging visitor phone calls begins with understanding call analytics. Getting visibility into the keyword that led to a call and being able to do something with that information is what differentiates successful mobile advertisers in 2015. In this D…
Help Wanted: We’re Hiring An Associate Features Editor
Applications are now being accepted for a new, full-time position on our growing editorial team!
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The Role of Search and Social for Super Bowl XLIX Advertisers
The digital arena offers a great way to insert yourself into the conversation and capitalize off the momentum, even for those advertisers who couldn’t justify budgets for some screen time.
Video Recap of Weekly Search Buzz :: January 30, 2015
This week in search, I cover a possible Google update that Google said was unlikely related to Panda or Penguin…
Local SEO: 5 Advanced Tactics for Greater Visibility
Like all other areas of SEO, local SEO is an ever-evolving entity. The last few years in particular have seen huge changes in the tools and techniques businesses need to use to rank well for location-specific searches. …
Search In Pics: Google’s Greyglers, Yahoo Keg, 40 Penguins
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat…
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Google Analytics Adds Query Word Count Shows Metrics By Length Of Query
They often say that the longer the query, the higher chance of a conversion. So those who search for [widget] are less likely to convert than those searching for [big tall blue widget]. The intent is stronger and thus they are likely further along th…
Google Now Supports Crawling TLS 1.2
Google just announced on Google+ that their spider/crawler, GoogleBot, now supports TLS 1.2. TLS is Transport Layer Security…
Google Webmaster Tools User Study Sign Ups
Google announced on Google+ that they are asking for feedback on Google Webmaster Tools, specifically a user experience study.
It sounds like they want to look for ways to make the tools easier to use…
Google Have Algorithm Filibuster To Annoy Webmasters? Nope.
In this mornings Google Webmaster Hangout with John Mueller on Google+, one question asked was about why Panda has not really updated since October. Truth is, I am not if that is true, Google may have pushed out smaller Panda refreshes since…
7 Ways To Use Splunk For Technical SEO
Contributor Eli Schwartz recommends several ways to use Splunk, a tool which can help users derive actionable insights from server logs and other machine data.
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Plea…
Should We Still Worry About Thin Content?
It’s not about the quality of the copy but the value that content adds to the user.
Quickly See AdWords Performance By Search Query Length In Google Analytics
A new Word Count Query dimension in Analtyics lets advertisers quickly compare head terms and long-tail queries.
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No Time to Create Content? No Way! 13 Tips for Quick and Easy Content
Think you don’t have time for content? Think again.
SearchCap: Search Ad Copy, Google My Business & Marketing Plans
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Big Digital Marketing Resolutions For 2016 According to columnist Alistair Dent, it’s too late to plan for this year — so get a head start on planning for the…
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Big Digital Marketing Resolutions For 2016
According to columnist Alistair Dent, it’s too late to plan for this year — so get a heard start on planning for the next.
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OneDrive and Bing Add Search, Shareability to Photos
Microsoft’s cloud product, OneDrive, has partnered with the company’s search engine Bing to automatically add searchable tags to user photos.
BBB Accreditation A Solid Local SEO Signal?
The folks at the Local Search Forum are discussing an article named BBB Accreditation: Boring But Bumps Your Local SEO.
They tend to all agree that having a BBB accreditation is a no brainer for local SEO purposes…
Google: We Are Good At Handling Subdomains & Free Hosts But…
Google has done domain wide free host manual actions before, where they will go ahead and penalize the whole free host and all the subdomains on that host. Google has also offered advice on how free hosts can try to stay penalty free…
5 Search Ad Copy Resolutions For 2015
It’s often overlooked in favor of the new new thing, but contributor Mona Elesseily argues that overhauling ad creative can have an incredibly significant impact on your search campaign.
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