Official: Twitter To Give Google Access To “Firehose” Of Tweets

It’s official, Twitter confirms that it has a deal again to supply Google with access to its full stream of tweets.

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As Apple-Google Deal Expires, Who Will Win The Safari Default Search Business?

Will it be Bing, Yahoo or Apple itself that supplies Safari’s search engine?

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Marketers Spent $4 Billion On Click-to-Call Advertising In 2014 — Report

Lack of keyword attribution creates a “blind spot” for search marketers.

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Google App Indexing Statistics & Errors Being Emailed To Webmasters

New Google Webmaster Tools email notifications drive app deep linking awareness in terms of errors and impression and click statistics.

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Why Your Mobile & Geo Modifiers For Paid Search Aren’t Getting The Job Done

Columnist Andy Taylor of RKG shares enlightening data on mobile PPC performance by age and location.

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How The Sharing Economy Will Lead To The Growth Of Online Reviews

Marketing Land’s Amy Gesenhues interviews Keynote Speaker & NYT Best Selling Author Bill Tancer for a preview of insights he will share about online reviews at SMX West in Silicon Valley, March 4, 2015.

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Bing Ads Discusses 3 New Initiatives: Native Ads On MSN.com, Mobile Ad Formats, Remarketing

The company’s foray into native advertising will harness intent signals from Bing Ads.

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