GoogleConference2015.com Not Google Owned, Despite Googlers Speaking
Back in 2003, I launched a first of it’s kind, keyword tracking tool that used the official Google search API – it was the first to do keyword ranking in accordance with Google’s terms of service (I believe)…
Google Health & Medical Queries Get Vastly Updated Knowledge Graph Look
Google announced they’ve been crawling the web for health and medical information and then had them fact checked by “medical doctors at Google and the Mayo Clinic for accuracy” and is soon going to be providing much more detailed medical and health rel…
Bing Ads Auction Insights Now Available Globally
Reports show you how your ads compete against other advertisers’ ads on the Yahoo Bing Network.
The post Bing Ads Auction Insights Now Available Globally appeared first on Search Engine Land.
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7 Golden Rules of Link Building Revisited
Here are seven golden rules of link building from years past and a look at whether or not they’ve stood the test of time.
7 Advanced Tips To Automated Bidding Success On AdWords Search Ads
AdWords automated bidding can be a huge time-saver, but marketers want to know how it works. Contributor Matt Lawson answers your FAQs.
The post 7 Advanced Tips To Automated Bidding Success On AdWords Search Ads appeared first on Search Engine Land.
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In 2015, Your Job As An SEO Isn’t Actually SEO
Columnist Erin Everhart explains how the role of the search engine optimization (SEO) professional is undergoing a major transformation.
The post In 2015, Your Job As An SEO Isn’t Actually SEO appeared first on Search Engine Land.
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The Ultimate Guide to PPC Call Tracking
Over the years, call tracking has evolved to a precise science. It’s now possible to track phone calls down to the keyword level. Here are the call tracking options available to PPC advertisers.
Google Introduces Rich Medical Content Into Knowledge Graph
Users will soon see deeper health information for more than 400 conditions.
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Google AdWords Upgrades URLs for Better Tracking
Google AdWords has simplified the URL process by splitting the landing page portion of the URL from the tracking information, which means advertisers can update ads without stopping them.
SearchCap: Google AdWords URLs, Google Doodle & Right To Be Forgotten
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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Official: Google AdWords Rolls Out “Upgraded URLs” For Tracking Parameters
Ads (usually) will no longer be re-set and sent back to editorial review when tracking criteria change.
The post Official: Google AdWords Rolls Out “Upgraded URLs” For Tracking Parameters appeared first on Search Engine Land.
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Right to be Forgotten Should Apply Only in Europe, Says Google
Wikipedia founder Jimmy Wales among those backing Google’s stance.
The Thorny Dilemma At The Heart Of The “Right To Be Forgotten” Delisting Debate
Both Google and the EU have credible positions on whether RTBF should be applied globally.
The post The Thorny Dilemma At The Heart Of The “Right To Be Forgotten” Delisting Debate appeared first on Search Engine Land.
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Rip Off The Band-Aid: Use AdWords Conversion Tracking For (All) Your True Business Goals
AdWords has made many improvements to its conversion tracking capabilities in recent years, but columnist Susan Waldes notes that many businesses have been reluctant to catch up.
The post Rip Off The Band-Aid: Use AdWords Conversion Tracking For (All)…
Wildcard Google Suggest Worked For Five Years
Rand Fishkin learned for the first time this week that you can use Google Suggest with wildcard spots within them. He posted about it on Google+ saying:
I somehow never knew…
Google’s E-Commerce Update: Was Last Week’s Search Tweak E-Commerce Focused?
There is no doubt in the vast majority of SEOs and Webmaster’s mind that there was indeed a search algorithm change last week with Google. Google wouldn’t confirm it but did tell us it was not related to Panda or Penguin…
Poll: Are You Earning More Or Less Per Click With Google AdSense
A WebmasterWorld thread has the normal complaints from Google AdSense publishers – complaints about earnings are down, revenues are dropping and it getting harder and harder to make money with the platform…
10 Reasons Why The Search Marketing Industry Will Be @SMX West
Because who doesn’t love a good Top 10 list? Learn why the search marketing industry gives SMX two thumbs up for being the best conference to attend and learn in-the-trenches tactics. In case you missed our previous preview, What Search Marketers Can Expect To Learn @SMX West In Silicon…
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The Myth of the Penguin “Penalty”
I’m constantly amazed by the amount of confusion and misunderstanding that surrounds Penguin. I’m equally surprised at some of the conclusions drawn by people regarding the steps necessary to get on the right side of the algorithm.
Laura Ingalls Wilder Google Logo Pays Homage To “Little House On The Prairie” Author
Doodle team created needle-felted dolls to capture “essence” of Wilder’s legacy.
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