SearchCap: The Day In Search, May 28, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Getting Away From Our PPC Campaigns This Summer Having just finished marching in three parades and playing Taps at …
Google Facing U.S. Antitrust Probe Over Display Ad Sales
The U.S. Federal Trade Commission is on the brink of launching a fresh antitrust probe into Google, over alleged misconduct over how it handles its display advertising business. The probe was spurred on by competing display advertising firms.
Twitter Lead Generation Cards Let Advertisers Collect Email Addresses
Select advertisers can now build their email marketing list right in Twitter. The “Lead Generation Card”is a new feature in Twitter’s advertising arsenal, and allows users to share their emails with brands in a tweet.
SPONSOR MESSAGE: Increase Shares, Tweets & Likes to Fuel Search and Engagement
Digital Marketing Depot Webcast May 30th 1:00EDT/10:PDT Recent market data shows online visitors originating from social sharing convert up to 4 times higher than conventional visitors. Attend this webcast to learn how to take advantage of social shari…
Only 37% of Marketers Think Their Facebook Advertising is Effective [Study]
Forty-nine percent of marketers surveyed in Social Media Examiner’s 2013 Social Media Marketing Industry Report consider Facebook to be their most important social media platform. Are marketers not properly tracking those Facebook efforts into ROI?
Getting Away From Our PPC Campaigns This Summer
Having just finished marching in three parades and playing Taps at Memorial Day observances to honor our deceased veterans, I find myself looking forward to the more relaxed days of summer, and wondering how in the heck I can get away from my PPC campaigns this summer. It’s a pipe dream, I know,…
Please visit Search Engine Land for the full article.
Email Beats Search, Social as Largest Driver of Conversions for Ecommerce [Study]
Search remains a crucial driver of traffic for ecommerce, generating 31 percent of website traffic versus just 3 percent each from email and social media. Of the .71 percent of social conversions, Pinterest saw the highest average order value.
July 22, 2013: AdWords Apocalypse or Simple Technology Upgrade?
In the past few weeks, advertisers have begun to receive emails with the subject line warning, “Upgrade to AdWords enhanced campaigns by July 22, 2013”. But what happens if you don’t upgrade by the deadline? Here’s what you can expect.
Google Maps Expands European Biking Directions, Adding Hundreds Of Kilometers Worth Of Bike Paths
Originally launched in beta mode for a number of European countries last year, Google Maps has enabled biking directions for Germany, France, Poland, Ireland, Luxembourg and Liechtenstein. By working with partner organizations, as well as adding hundre…
EU Says More Google “Concessions” Needed Before Antitrust Settlement
The vigorous lobbying efforts of Google critics FairSearch.org and Foundem’s SearchNeutrality.org seem to be paying off. Earlier today EU Competition Commissioner Joaquin Almunia told members of the European Parliament that additional “concessions” would probably be required of…
Please visit Search Engine Land for the full article.
Bing Ads Pro Accreditation Exam Now In French, German And Portuguese
Microsoft is expanding the Bing Ads Accredited Professional Program to include three new languages. The “Pro Bingers” certification program is now offered in French, German and Brazilian Portuguese. Three new sites have been set up for each of the new languages. The sites include 29…
Please visit Search Engine Land for the full article.
Get Your Networking Pass to Attend Sessions Presented by Google, Bing & Others at SMX Advanced
SMX Advanced All Access conference tickets are sold out, but you can still participate in this exclusive industry event. With a Networking Pass, you can attend 7 sessions produced by Google, Bing and a host of other leading internet marketing vendors, …
Google: Use The Disavow Tool Like A Machete & Not Fine-Toothed Comb
Earlier this month, Google’s head of search spam, responded to a comment on his blog explaining that when most SEOs and Webmasters use the disavow tool, they use it wrong.
Matt Cutts said you should not use it like a “fine-toothed comb” but rather use …
Google Apps iOS Users Stop Getting Push Email Via Exchange: A Bug?
There are hundreds of complaints in the Gmail Help forums from iOS users who use Google Apps or Gmail with the Exchange setup that are saying they are no longer getting email to them being pushed.
I am one of those people, so I can confirm this is ind…
Google AdWords Tests Off Pink Color
Techno-Net informed me via Twitter that Google is testing yet another background color for the AdWords top ad spots.
This is not the first time they tried a purple or pink’ish color. In July 2010 they tested a pale purple color as a background image….
Removing URLs From The Index In Bulk
Need to remove URLs from the index? For a small number of URLs, this can be a relatively straightforward process — when you are dealing with thousands or tens of thousands, it can be a lot more complex, especially if you feel a great deal of urgency about the matter. This is what I am […]
Please visit Search Engine Land for the full article.
Are You Taking Advantage Of Content Byproducts?
In my last column, I discussed how to create linkbait by writing about other people. Shari Thurow made a comment that fits in perfectly with an idea I had about finding ways to expand existing content and better market the byproducts of your business: “Instead of linking to the link-bait…
Please visit Search Engine Land for the full article.
Boost Your Blog’s SEO Mojo with These 6 Simple, Actionable Steps
Despite the inherent SEO value of blogging, many blogs just aren’t properly optimized for search, or to their fullest potential. Many of the fixes and improvements you can make are really quite simple. Here’s how to improve your blog’s SEO.
Communicators, Take Note: The Deplorable State Of Social Search Is Changing
The rate at which people share information (profound and profane alike) on sites like Facebook, Twitter and YouTube is staggering. 137 million status updates per day appear on Facebook, 230 million tweets are shared per day on Twitter and 72 hours of v…
8 Keys To A Successful Local Business Website
A company website is the core of most local businesses’ online presence. In fact, more than half of all SMB online marketing service dollars are spent on the Web presence category, including Web design and hosting, according to a Borrell Associates study released late last year. Yet, despite its…
Please visit Search Engine Land for the full article.