Expert Tips for Cracking Pigeon and Winning Local
Ever since Google rolled out its Pigeon algorithm for local search, SMBs have looked for ways to get back on top. Here’s some insider advice for getting to the top of the rankings.
Preparing for Penguin 4.0: A Google Penalty Prevention Protocol
If you follow these steps, you can protect your site and when Penguin 4.0 gets released, you can be certain that yours won’t be one of the sites that gets affected.
Google AdSense Tests Arrows In Center Of Ads & White Patterned Design
Google seems to be tested two new ad styles for their AdSense ad units.
One design places the enclosed arrow in a circle within the center of the ad unit and the other design uses a transparent white, with patterns through the background…
7 Labels Features You Will Love in DoubleClick Search
Here is a look at seven of the best lables features of DoubleClick Search, and how they can help your day-to-day account management.
SearchCap: Judge Tosses Android “Default Search” Class Action Against Google, Hiring A Paid Search Agency & More
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The post SearchCap: Judge Tosses Android “Default Search” Class Action Against Google, Hiring A Paid Search Agency & More appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Google Scores Legal Victory as Judge Rejects Antitrust Claims
The ruling says consumers are free to use whatever apps they choose.
Google AdWords Adds Call-Only Campaigns
On Friday, Google AdWords announced a new method of targeting click-to-call campaigns named “call-only campaign.”
The first to spot this, well before the announcement, as far as I know, was Kim Clinkunbroomer. She posted about it on her blog and on…
Google Crawling Your Robots.txt File?
A fairly common question I see in the support forums is why is Google crawling my robots.txt file.
Today I spotted a thread from a webmaster in the Google Webmaster Help forums where Google was crawling the mobile version of the robots.txt file, whi…
Google News Publishers Should Use Standout Tags For Third-Party Sources Often
Back in September 2011, Google News introduced the standout tag, a way for publishers to say these specific stories are really exceptional and Google News readers should really see it.
But did you know…
Google: When Will Be The Next PageRank Update? Probably Never
Google has said time and time again that you should not pay attention to the Google Toolbar PageRank score, but yet they have yet to zero-out any of the data, instead, they keep it as it was since the last accidental update back on December 6…
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Search Engine Land’s SMX West Is Next Week – Here’s How to Attend
Search Engine Land’s SMX West conference kicks off next Tuesday. With over 60 educational sessions and keynotes, networking activities and presentations from leading providers, you’ll get the SEO, SEM and conversion-driving tactics and solutions you need to exceed your goals. SMX West offers…
Please visit Search Engine Land for the full article.
Android “Default Search” Class Action Against Google Tossed By Judge
Last week Russian search engine Yandex filed a formal complaint against Google in its home market, arguing that Google was using its control over Android and market power to ensure a privileged position for its apps on Android homescreens and handsets….
Rev Up The Content Marketing Engine To Achieve Local Liftoff
Looking to bolster your local SEO strategy? Columnist Chris Silver Smith discusses the benefits of content marketing for local businesses.
The post Rev Up The Content Marketing Engine To Achieve Local Liftoff appeared first on Search Engine Land.
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Here’s What To Expect When You Hire A Paid Search Agency
You’ve found a great partner to manage your paid search advertising campaigns. What now? Columnist Pauline Jakober explains how to get off on the right foot with your PPC agency.
The post Here’s What To Expect When You Hire A Paid Search Agency appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Why the Stock Market and Personalization Will Drive the Future of Search
The future of search will be vastly different than it is today – what might it look like?
Google Showing Colorful Line Separators In Mobile Search Results Snippets
Do you see the new Google mobile interface in the search results? Google colored line breaks instead of the gray colored line breaks.
The post Google Showing Colorful Line Separators In Mobile Search Results Snippets appeared first on Search Engine La…
Google Mobile Search Testing Multi-Google Colored Line Breaks In Search Results
Several mobile users are reporting seeing a pretty colorful experience in the mobile Google search results. Google is showing line breaks and shading for each snippet in the mobile results, but instead of it being gray or black…
Keyword Strategy: Then vs. Now
Let’s take a look at the differences between keyword strategy then (more than five years ago) and keyword strategy now.
SearchCap: Google AdWords “Call-Only” Ads, Link Building Techniques & Google Misclassifies Websites As Hacked
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The post SearchCap: Google AdWords “Call-Only” Ads, Link Building Techniques & Google Misclassifies Websites As Hacked appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
New ‘Call-Only’ Ad Types Arrives In Google AdWords To Make Mobile Easier
A new ad type will give mobile-centric marketers the ability to set up phone call conversion only campaigns.
The post New ‘Call-Only’ Ad Types Arrives In Google AdWords To Make Mobile Easier appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.