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When it comes to increasing brand awareness, AdWords can be a great medium that is often overlooked by marketers who defer to social media and other channels. Use this simple plan to create a brand awareness campaign on the Google Display Network.

Getting the most out of Twitter without Twitter getting the most out of you is a daily challenge for consumers, journalists, media, and brands small and large. But following Twitter best practices can ease the pain and increase the exposure rate.

Social media offers unprecedented access to cultivate relationships with customers, one at a time. For those who seek to build sustainable brands, social media should never take the place of the website as the ultimate destination of the brand.

Controlling the conversation around your brand is critical to upholding and improving reputation and converting more customers. Here’s how to make sure you monopolize all the available paid and organic brand real estate on the first page of Google.

Whether you use Twitter’s Vine app to take customers behind the scenes of your brand, demonstrate new products/services, run competitions, or simply share things with your fans, consider these tips before activating your strategy.

A wording change to a Google help page is a clear admission that yes, negative SEO exists and it can result in third parties being able to remove a competitor’s site from the Google search index – or at least negatively impact their search rankings.

Google has announced two new structured data features. Google has updated the Data Highlighter, which now covers eight types of structured data. Also, the new Structured Data Markup Helper is designed to help guide webmasters with HTML coding.

Has your site been subject to a steady decline in organic search traffic? Or even hit by a penalty? Either of these are likely signals that something is wrong in how Google perceives your site. It’s time to get clean and let go of bad SEO practices.