Every SEO Silver Bullet Will Fail
No matter how nimble your organization may be, Penguin 2.0 is a perfect chance to re-evaluate your tactics. More organic and integrated strategies are slowly becoming the most effective, reliable ways to increase a brand’s long-term popularity.
Retail Paid Search Competition Heats Up with New Entrants
Advertisers that focus their PPC efforts can gain in the rankings relative to other competitors, as was demonstrated in 2012 by new, smaller and lesser-known retail brands, as well as by many larger household name brands.
Blekko Lays Off Eight, Raises $6 Million More
Earlier this week blekko, which just introduced a bold new UI, had a reduction in force. Eight people were let go “as part of an effort to reduce costs,” said CEO Rich Skrenta, who added, “blekko’s revenues are growing and these cost reductions will help us as we work toward…
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SearchCap: The Day In Search, June 5, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Bing Ads Will Copycat Google AdWords Enhanced Campaigns With New Bid Adjustments It shouldn’t come as a surprise that Microsoft is adjusting the Bing Ads…
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Bing Ads Will Copycat Google AdWords Enhanced Campaigns With New Bid Adjustments
It shouldn’t come as a surprise that Microsoft is adjusting the Bing Ads platform to play nicely with AdWords enhanced campaigns. The company said they would be making changes back in early April, and now they are providing specifics. Bing Ads has supported incremental bidding by…
Please visit Search Engine Land for the full article.
Mystery Solved: Why Mobile Safari Searchers Appear To Come “Direct” To Sites Rather Than Via Google
Since September, people using Safari in iOS 6 and searching on Google have appeared to publishers as they’ve come directly to their sites, as opposed to having been driving by search. At last, the reason behind the Dark Google cut-off of data has been found: mobile Safari doesn’t…
Please visit Search Engine Land for the full article.
Google AdWords Image Extensions Now In Beta
Today, Google has announced the official beta for Image Extensions in AdWords. The image extension has been spotted here and there in the wild over the past couple of months. It allows AdWords advertisers to display relevant images with text ads. Google will certainly be experimenting with the…
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Google’s Matt Cutts: Web Spam Benefits From Using Rel=”Author”
A new video by Google’s head of search spam, Matt Cutts, talks about how potentially using rel=”author” structured data can help Google’s web spam team improve search quality. Matt Cutts explains that moving from the anonymous web to a web with identity helps Google…
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Yahoo Search Results Get a Google-Inspired Redesign
Taking some inspiration from Google, Yahoo’s search results have gotten a makeover. Yahoo unveiled its brand new look today – one that includes a Google-like navigation bar, and search results that appear higher on the page and seem to load faster.
June 2013 Google Webmaster Report
In the past month, we had a major Penguin update, Google went after a link network, likely TLA, Matt announced ten SEO changes coming down the pipe and made a clear stance on advertorials.
It was a busy month…
A Google Update Kicking Into Gear Now?
As I mentioned in our monthly Google webmaster report this morning, it seems like there is an uptick in chatter around a possible Google update kicking off this morning. It is extremely early but I’ve received emails, tweets and other correspondence of…
Yahoo Officially Rolls Out New Yahoo Search Results Design
Yahoo has officially announced the redesign they’ve been testing for the past couple weeks is now live. The new design boasts a faster load time, search results higher up on the page, a new navigation bar at the top, and a more consistent look with the Yahoo homepage. Yahoo also promises to…
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Use Site Search Data To Fuel Your Content & Key Phrase Strategy
Blindfolded, Dave listened carefully to his guide. Her clues about what lay beyond the two doors were interesting, but vague. Then the horn blared. He was out of time! He had to choose his path. But how? He needed more information! Much like Dave, mark…
How to Check the Status of Google Penguin Link Removals Using Screaming Frog or Deep Crawl
For websites hit by Penguin, some webmasters need to analyze thousands of links (or more). This step-by-step tutorial walks you through the process of using Screaming Frog and Deep Crawl to check a list of unnatural links to be removed.
Fresh Out Of The Oven: Contextual Tastes Way Better Than Cookies
In recent years, using cookie data in behavioral targeting strategies has been heralded as a game-changer by online marketers. A large part of this attention is focused on data management platforms (DMPs) that enable behavioral targeting through the use of cookie data to categorize a user’s…
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More Sitelink Performance Detail Coming To Bing Ads Reporting
To provide more insight into sitelink performance, Bing Ads reporting will soon include Click Type segmentation. The new Click Type check box will be pre-selected in the Ad Extension by Ad and Ad Extension by Keywords reports. Currently Ad Extenion rep…
Google: Your UGC Content May Have Triggered Panda
There is an interesting discussion going on in the Google Webmaster Help forums between an old community site that is supposedly heavily moderated and Google. It is long but in summary…
Google Knowledge Graph Adds Nutritional Information
Now if you want to know how many carbs are in an Apple, you no longer need to go to WolframAlpha, you can just go to Google and ask it.
Google announced they’ve added nutrition information to the Google knowledge graph…
Unlock Powerful Insights With This Complex AdWords Retargeting Process
Retargeting is a powerful, but challenging tool. Here are some examples of quirky cookie behavior, techniques for multiple use case pages, and advanced tactics for search remarketing that can cut wasted spend and take advantage of brand familiarity.
How to Leverage the Social CEO
In today’s social economy, visible storytelling sells, and who better to tell your story than the person responsible for leading the charge? But how do you convince your CEO to drop the hate and get on the social media soapbox? Here are five ways.