Converged Media Requires Converged Metrics
A local digital marketing program that combines paid, earned, and owned will not only attract customers but also deliver a breakthrough benefit in the form of a blended cost per lead.
Google’s Instant Noodle Logo For Momofuku Andoâ��s 105th Birthday
Today on the Google home page is a noodle themed set of four Google Logos, aka Doodles for the 105th birthday of the late Momofuku Ando.
Momofuku Ando is the inventor of instant noodles and Cup Noodles from Taiwanese-Japanese…
Google Launches AdWords App For Android
Now available for download in the Google Play store.
The post Google Launches AdWords App For Android appeared first on Search Engine Land.
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ypSearch Marketplace Brings Programmatic Local
A new YP ad product aims to help the small search engine compete with bigger rivals like Bing and Google by allowing users to transfer campaigns to YP’s broad local user base.
SearchCap: YP Launches Local Search Marketplace, 2015 Search Predictions & Content Marketer’s SEO Guide
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The post SearchCap: YP Launches Local Search Marketplace, 2015 Search Predictions & Content Marketer’s SEO Guide appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
YP Launches New Local Search Marketplace For National Advertisers
Once dismissed as the exclusive concern of small businesses, brands and national advertisers are recognizing the importance of location data and local search. Often, however, they have trouble operationalizing local SEO and other tactics. YP has built …
The Shifting World Of Search: Predictions For 2015 And Beyond
As the search ecosystem matures, search engines must overcome new challenges. Columnist John Cosley of Bing discusses how search engines are adapting to new trends in order to address user needs.
The post The Shifting World Of Search: Predictions For …
Google Fact Rank: Google Ranking Web Pages On Facts, Not Links
The SEO community is buzzing heavily around a paper (PDF) published by Google named Knowledge-Based Trust: Estimating the Trustworthiness of Web Sources.
The paper describes how Google can rank the most factually accurate web pages higher in the searc…
Google Testing Search Results Without Descriptions
I’ve seen lots of Google tests, including Google hiding the URLs in the search results…
Google Norwegian Hreflang Language Codes NO, NB or NN
The hreflang questions are some of the most interesting ones I see in the forums because it addresses things across domains, duplication, language handling…
March 2015 Google Webmaster Report
I try to keep the amount of content in these recaps as short as possible but this past month was pretty busy in so many different ways around Google webmaster SEO topics.
Let’s start with Google announcing new mobile friendly ranking factors coming on…
A Content Marketer’s Guide To SEO: A Checklist
Content is an integral element of search engine optimization (SEO), so check out columnist Thomas Stern’s handy checklist to ensure your content reaches its full potential.
The post A Content Marketer’s Guide To SEO: A Checklist appeared first on Search Engine Land.
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Use Search and Social Media to Monitor TV Advertising
Monitoring search and social behaviors can provide insight into how your TV advertising efforts are performing.
Google Tests Search Results Listings Without Descriptions
Google tests how searchers would react to not seeing a snippet description in the search results.
The post Google Tests Search Results Listings Without Descriptions appeared first on Search Engine Land.
Please visit Search Engine Land for the full ar…
Google Confirms Intentions for Mobile Search – What Now?
There has been a lot of speculation recently about Google’s intentions with mobile search. But Google’s recent announcement on Webmaster Central answered all the questions and confirms its intentions.
How Google Made It A Little Harder To Reach Google.com From Outside The US
Google says the change is meant to help local searchers, but does the Right To Be Forgotten play a role?
The post How Google Made It A Little Harder To Reach Google.com From Outside The US appeared first on Search Engine Land.
Please visit Search Eng…
SearchCap: Google Fact Rank, Hating Link & Yahoo’s 20th Birthday
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The post SearchCap: Google Fact Rank, Hating Link & Yahoo’s 20th Birthday appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Enterprise SEO: An Interview With Eric Enge, Stone Temple Consulting
This Q&A by SEW’s sister publication ClickZ with Eric Enge from Stone Temple Consulting sheds some light on what will undoubtedly be a well-attended session at the event.
Yahoo Celebrates Its 20th Birthday By Setting New World Record For Yodeling
Along with 3,400 other people, CEO Marissa Mayer yodeled for a full minute to mark Yahoo’s big day.
The post Yahoo Celebrates Its 20th Birthday By Setting New World Record For Yodeling appeared first on Search Engine Land.
Please visit Search Engine…
Google Local Results Now Showing Mall Names For Store Addresses In Malls
If you search for local keywords and some of the stores that come up happen to be in a local mall, Google now will show the mall name in the address section of the listings in the web search results…