Matt Cutts: Google Panda Updated Monthly But Slowly Rolled Out
Back in March, Google said they will stop confirming Panda updates because they are now more baked into the index and algorithm. Well, at SMX Advanced, Matt Cutts of Google announced it is still roughly updated monthly but these updates are rolled ou…
Why You Should “Bing It On” In Your Online Marketing
Bing commercials have been running rampant on TV lately — they have amped up their service and definitely have something to prove. Among other things, they’re becoming increasingly integrated into Windows 8, possibly increasing public interest in Bing. For many people (online marketers…
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Hey, PPC Managers: Stop Being So Lazy!
When I do PPC webinars, I always like to open with a quick poll. In a recent webinar, I asked attendees to fess up to how much time they spend working on their AdWords account every week. The results were very promising: Almost 9 out of 10 (87%) of res…
SEO Into 2014: The Irreversible Changes in Google’s Products
Google is straying from being solely a place to search – and evolving into an area you can explore. How do SEO professionals understand and dominate this new side of discovery to drive traffic, engagement, branding and customer loyalty?
Unstructured Data In Display: Cut Through The Fog To Provide Insight
In my last last article, I talked about the importance of unstructured data for optimal performance in display advertising. This time, I’d like to bring that conversation full circle and explore another aspect of what unstructured data provides in spades: insight. While performance is typically the…
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Google Disables AdSense Serving From AdSense Veteran
A WebmasterWorld thread has a nine-year old AdSense publisher claiming he was penalized by Google AdSense for user generated content and without proper notification…
Easier Content Removal From Google’s Search Results
One of the most common complaints I see in the Google forums is how does one remove content from Google’s search results…
Google: Target Last Minute Father’s Day Gift Shoppers With AdWords
Google’s Zee posted a thread offering an AdWords tip or two for the Father’s Day season. As you may know…
Google: Our AdWords Ads Wouldn’t Trigger Page Layout Penalty
In January 2012, Google announced the page layout penalty and then updated it in October 2012, it basically sets to penalize sites with too many ads, too much in the way of your organic content…
Google Makes It Even Harder to Estimate Missing iOS 6 Organic Search Data
Applying PPC data has been key in accurately estimating the impact of missing iOS 6 organic traffic data. Unfortunately, Google now is returning trackable referral information for PPC only, skewing the ability to accurately apply this information.
Financial Services PPC Ad Copy Breakdown [Study]
A new Bing Ads analysis provides insights into sub-verticals like banking, auto insurance, credit cards and health insurance. Here are a few key takeaways for how to create engaging ad titles and descriptions that boost your click-through rate.
Google Image Search Adds Arrows To Browse Through Image Thumbnails
Google Operating System noticed that Google Image search added navigational arrows to browse through image search result large thumbnail by large thumbnail. When you load the image results, click on an image to see a larger preview, you will see arrows…
SMX Advanced 2013 Live Blog Recap
Our Search Marketing Expo Advanced show out in Seattle is now complete. The two-day advanced search marketing conference had tons of wonderful content, speakers and tips. Below you can find some of the live blogging of the conference, just in case you …
RKG Launches SEO Forecasting Tool & Pilot Program Offering Insight On ‘Not Provided’ Query Data
On the heels of acquiring Nine By Nine Blue along with their search analytics Blueprint software, digital and search marketing firm RKG announced today a new SEO predictive forecasting tool to be added to the Blueprint software suite. In addition to the newly added SEO solution, RKG is launching a…
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Google’s Matt Cutts: Same Ad To Organic Ratio As Google, You’re Safe From The Top-Heavy Alogrithm
At SMX Advanced tonight, Google’s head of search spam, Matt Cutts announced that if you have the same or less ads than Google does in their search results, then you are safe from their top heavy algorithm. In short, if your ad to organic ratio is the same or less than what you see in […]
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Now Live: Bing Ads Keyword Distribution Graph
After piloting the Keyword Distribution Graph in April, Bing has made its keyword performance visualization tool available to all Bing Ads users. The Keyword Distibution Graph is located under the keywords section in the Bing Ads web interface. A drop …
SearchCap: The Day In Search, June 12, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: George Bush “Miserable Failure” Google Bomb Back, This Time In Knowledge Graph The Google Bomb is back! Searching for [miserable failure] in Google…
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Google Buys Navigation App Waze for $1 Billion
Google has reached an agreement to acquire navigation app maker Waze in a deal believed to be valued upwards of $1 billion, beating out rivals Facebook and Apple, which were also rumored to be mulling a bid for the startup.
George Bush “Miserable Failure” Google Bomb Back, This Time In Knowledge Graph
The Google Bomb is back! Searching for [miserable failure] in Google now returns George W. Bush’s knowledge graph in the search results. The Google Bomb first became popular back in 2004 when Google and some other search engines ranked George W. Bush as the nymber one result for a search on…
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SMX Advanced Live Blog: Keynote Conversation With Microsoft’s Gurdeep Singh Pall
Day two of our SMX Advanced event is getting started with our second keynote event: a conversation with Microsoft’s Gurdeep Singh Pall. He’s the VP for the Information Platform & Experience team at Microsoft, and is responsible for vision, product strategy and R&D for Bing….
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